Transforming the existing web into a semantic webweb plumbing 101by Eran Shir & Jon Aizen, Dapper

In the future, everyone will write semantically correct

websites!

A decade old vision

Sorry Tim...

Why it failed?

A change is in the air

Navigation and Browsing

Meaningful Search (?)

Combine Content

Together

Distribution of Content

APIs

Widgets

AdaptiveBlue SmartLinks

Intel MashMaker

Intel MashMaker

Intel MashMaker

Facebook Platform

Navigation and Browsing

Meaningful Search (?)

Combine Content

Together

Distribution of Content

APIs

Widgets

Practical techniques used when creating

websites

“The Feed”

Less Is More

doesn’t work works

APIs SOAP REST

Interaction Server-Side AJAX

Standards RDF+OWL Microformats

Less Is More

doesn’t work works

APIs SOAP REST

Interaction Server-Side AJAX

Standards RDF+OWL Microformats

Less Is More

doesn’t work works

APIs SOAP REST

Interaction Server-Side AJAX

Standards RDF+OWL Microformats

http://www.flickr.com/photos/cambodia4kidsorg/260004685/

The Future

Demo

Advertising in a semantic web

1. Allrecipes Dapper APIIngredients = “vanilla ice cream”, “milk”...

2. API Matching

3. Netgrocer Dapper APIPut Ingredients in Netgrocer shopping cart

4. Dynamic AdGenerate a fresh ad

Meaningful Search

Meaningful Search

Thank You!