Transforming the Back Office:A Multi-Screen Necessity

Brian CappellaniSigma Systems

Sigma Systems

• 15+ years of dedicated OSS development and deployment experience

• Successful OSS implementations for service providers of all types

• Privately held

• Deployments with operators ranging in size from 10 million triple-play-subscribers to 20,000 Broadband and VoIP subscribers

• Ongoing commitment to Research and Development

• Aligned with key industry standards

• Experience in diverse converged broadband environments:

‒ FTTx‒ DSL‒ DOCSIS‒ WiFi‒ Mobile broadband

The authority in provisioning Converged Broadband Services

• Headquartered in Toronto

• Centers of Excellence in Bangalore and Pune

• Global Sales and Services offices in the UK, Japan, Portugal & Brazil

• 50+ deployments in more than 20 countries

Fundamental changes in video delivery

User Experience Quantum

Leap

Everything on Demand

Smart TVs& Retail

Devices

Second & Multi-Screen

IP Delivery& CDN

OTT Tipping Point?

IPTV Integration Issues and Costs

Customer Orders fail after Order Entry Only 20% of installations are ‘incident free’

One in three installs require a second truck roll 25% of IPTV customers swap their STB within first 3 years of

service >90% of STB’s swapped out proved to be no fault found

Mariner Partners

McKinsey

TelcoTV operators spend 3 times more on Opex than Cable Cos

MSO IP Video Evolution

While operators prepare for IP, they will continue to leverage existing video distribution networks

One potential upgrade path uses hybrid home gateways as a transitional device

IP delivery initially for adjunct devices but evolving to default means for video distribution

Typical Current Video Environment

“Hard Wired” Video Silo – separate silo from broadband and voice

Simplistic models with Lack of Flexibility, Agility How do deal with new demands, dynamic vendor

environment and still make the transition ?

Typical Current Video Entitlements

Simplistic entitlements modelHousehold and STB based

New Definition of Entitlements

New model expands entitlement definition to include advanced features

Entitlements defined once and can be associated to multiple platforms – including Users and unmanaged consumer devices

The Service Layer

Service Layer provides the key “insulation” from changes & adds agility

Abstraction key to migration of subscribers from legacy to next gen

Orchestration key to common experience across platforms Doesn’t have to be “rip and replace”

In Summary

Both Telco and Cable Operators need to change their video paradigm for multi-screen and next generation video delivery

Move from household and STBs to users, identity and entitlements

Abstract the delivery mechanisms and platforms with a service layer

Simplifying the service layer allows you to keep BSS layer relatively intact through the evolution

Thank You

Brian CappellaniCTO, Sigma Systemsbrian.cappellani@sigma-systems.com