Actionable Financial Analysis: Insights for Nonprofit Leaders
Transforming Consumer Data into Actionable Insights · Transforming Consumer Data into Actionable...
Transcript of Transforming Consumer Data into Actionable Insights · Transforming Consumer Data into Actionable...
we believe in the value of partnerships
MMI partners with
best-in-class agencies,
technology providers,
startups, and media
platforms to scale and
provide leading results for our
clients.
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123.123.123.123 - - [26/Apr/2000:00:23:51 -0400] "GET /pics/a2hlogo.jpg HTTP/1.0" 200 4282 "http://www.jafsoft.com/asctortf/" "Mozilla/4.05 (Macintosh; I;
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data complexity
DATE/TIME DIMENSIONS METRICS
January 1 2001 Source = “Yahoo” 120 visits
February 15 2002 Link ID = 12 75% conversion rate
April 10 2003 15:11 PMKeyword = “Search agency” 5% click through rate
June 2 2015 11:09 AM EST Product = “Shiny shampoo” $12
6/6/2005 Direct 5:12 avg. visit time
real-time events — Shell Houston Open
• Real-time content
• Simultaneous activities
• Multiple real-time platforms
• PR, social, analytics, radio,
TV, and physical activation
experiential social — ”Until 20”
@nxfxcom
• Flexible demands (line length)
• Multiple competitors — film festival
• Location-based media support
• POS integration/bidding
digital launch — Boogie Wipes
• Multiplatform launch
• Dynamic paid support
• Minute-by-minute cross-platform tracking
• Real-time content creation
• CRM Integration
e-commerce — Kandoo
@nxfxcom
• Ratings and reviews
• Paid media
• Specialized algorithms
• Inventory management
• Counterfeiting
acquisition
Acquire data from:
• Multiple databases
• Flat files
• Web APIs
• Unstructured
• Real time
• Behavior
• Models
• Text (a lot of it)
• Binary
Insights to
Action
Acquisition
Modeling
Visualization
Management
modeling
@nxfxcom
Leverage:
• Machine learning
• Predictive
• Linguistic
• Regression
• Clustering
• Sentiment
• Behavioral
Insights to
Action
Acquisition
Modeling
Visualization
Management
visualization
@nxfxcom
Enable:
• Visual storytelling
• Simplification with pictures
• Easy discovery
• Insights creation
• Reporting
• Dashboards
• Scorecards
Insights to
Action
Acquisition
Modeling
Visualization
Management
management
@nxfxcom
We need:
• Aggregate
• Filter and verify
• Combine and merge
• Transform and enhance
• Index and optimize
• Export
• Share and distribute
• Basically ETL on steroids
Insights to
Action
Acquisition
Modeling
Visualization
Management
activation
@nxfxcom
We can:
• Real-time communications
• Individual media optimization
• One-on-one tracking
• Cross-platform activation
• AI-driven content
• Instantaneous measurementInsights to
Action
Acquisition
Modeling
Visualization
Management
why
• Cross-platform integration
• Granularity
• Al
• Cost
• Data ownership
• Facebook = Facebook
• Reporting
• Real-time insights BS
our setup
@nxfxcom
• Private networks
• Scheduled jobs
• Backup
• Hosts all instances
• API calls
• Data extractions
• Transformations
• Q&A
• Text analytics
• Modeling
• Alerts
• Data storage
• Aggregation
• Data preparation
• Data serving
• Visualization
• Modeling
• Analysis
• Reporting
• Delivery
• Alerts and automation