Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

download Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

of 33

Transcript of Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    1/33

    $2548:2,74-

    4;02-07

    :83088390309470/07,:83088390309470/07,

    4:84:7005,7920394131472,943$89028&3;07894190089073,50

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    2/33

    0,;0

    .,30/

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    3/33

    08,504:79448,3/,1907,7/8

    4:794488,50:8

    ,78,.:,3

    %002: 73,

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    4/33

    43909:8 .4330.90/470,;0/940907

    W 424,-8 4248,50387,3803.70,80858.,

    W 4248,5038424.43909:87,3803.70,808

    ;79:,W 4330.90/:2,308.,539058.,29,9438974:

    .4330.9;9924/0733094790.34408,3//897-:90/

    .43943

    742424$,503894424

    43909:8

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    5/33

    W 0.97.992,.30720.,3.,,0

    0903/0/4:7-4/08

    W 0.9743.,00903/4:7307;4:888902

    W 4330.9;914.:814.:8343/;078941

    .4330.943894504504:809448940903/90723/.439;0.,5,-908

    5748908841933

    42443909:8

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    6/33

    47/41.4330.90/3088

    W $4.,0-4485070 8507041:2,394:9,884.,90/9

    .438.4:830889023/,3/507843,70,943858%0,7/ /0,7/3

    W 390730/8890241.438.4:83088,3/31472,943

    W 4-,30941801,,703088,3/389,39,304:8100/-,.

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    7/33

    $,70/5.9:708

    $,70/;/048$,70/30854/.,898

    $,70/340/0

    $,70/-442,78

    $,70/5740.98

    $,70/4:$,70/-7,7

    $,70/;79:,10

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    8/33

    %009470/7,

    W @fff

    JJJf

    W %009470/7,8,-4:9

    904150450W ,ffnf

    f#f

    fnff

    ff

    W nfff

    nfn

    n

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    9/33

    ,.0-44,8-0.420

    4-,,3/2,38970,2

    $4:7.0

    99503-:7-,7.421,.0-44

    /0247,5.870;890/89,989.8

    995/9,-:-4.421,.0-4489,989.889,981,.98

    89,-80/0-

    3,.0-44,430W ,+fn

    fW D

    W ;07,0,.0-44:8078503/8

    23507/,4390890W 780047/,

    W 41390730997,11.390

    &81742,.0-44390

    &$98,-4:9

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    10/33

    1,.0-44070,.4:39791,.0-44070,.4:3979

    4:/-0904:/-0907/7/ ,7089390,708939047/-090033/,,3/9047/-090033/,,3/90

    &$&$

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    11/33

    %070,704;07243

    ,.9;0:807841$5,.0

    70,90/:

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    12/33

    W 70,90/,7.

    W 94;07243

    7089070/:8078%9907,8-0.420,

    4-,.422:3.,943

    147.0

    W -43900983

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    13/33

    W ,:3.0/,W 30202-070;07

    80.43/

    W 243:8078

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    14/33

    W 4:3/0/0-7:,7

    W 243;/04

    8970,280;074:7W -43;08507

    /,

    W 2:8078

    %454:%:-0;/04:8930-07 ,-19

    :/,.78 ;08

    %45%'5747,220243;0078

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    15/33

    470,.98

    34:508

    2,770/,890,7209

    ;,84.,309478

    ,89089743

    $0203941,.0-44

    4203

    44078

    44078!45:,943

    ,9,550383

    '0,8

    $9,843

    ,70 ,793

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    16/33

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    17/33

    :99070,.9434147,38,9438

    94907804184.,309473

    ,8-003,9-089-0/072039,94789/43794899

    701:8,9403,03908088:08708:983340/0

    2,3,02039-0.423

    3.70,837700;,399490

    0;07/,;08410254008

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    18/33

    ,3/5,79.:,77700;,399490,83

    .4:350450.422:3.,90,3/

    8,70340/0

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    19/33

    84.,3094732,99078

    3-:83088

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    20/33

    %0.,335,7,/2

    W %4348349034:

    424$,5038

    W %4/,4:,;094-0

    .4330.90/42443909:8

    W 742.0397,80/94

    /0.0397,80/340/0

    W 742.42207.09484.,.42207.0

    W ,33:807

    050.9,9438

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    21/33

    !045097:891703/8902489

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    22/33

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    23/33

    W $5,21078-4.02,

    ,/;07983

    W 898574-9

    900543084.9,943

    W 19009974:

    ,07,48:834994

    ,3807,900543084.947

    W !'#,4:89485

    900;843,/;07983

    W 41.438:207897:89

    507843,70.42203/,9438

    W 41.438:207897:89

    97,/943,,/;07983

    %0.:89420783.43974

    ,7,$

    %0,;09040

    47//00-

    3907,3/8

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    24/33

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    25/33

    494/4-:830883,

    47/

    4:/4349300/94:3/0789,3/

    0-90.34

    4

    08

    98247025479,3994:3/0789,3/

    :2,3-038349,83/;/:,8-:9

    ,850784.,.70,9:708

    7,3.484880,:

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    26/33

    507$4.,.425,30893

    /1107039W %397-0 3492,709802039

    0300/9413/74:5841504504,;08420933

    .42243-,80/43907-0,;4:73499072,709

    .,7,.90789.8

    W %3340/030947 34931472,943.,330

    %0248925479,39.43;078,94383.422:3908,70

    -0900350450349-09003.425,3,3/.422:39

    W %3:2,3

    .0397.9 349.425,3

    .0397.9 %0:2,3,894-0390.03970410;07934:/4

    W %3020703920883088 34907,7..,10/574.08808

    !0450,3994800708543808949078:0894380;031

    9/408349194:7.422:394,8 $%

    7,3.484880,:

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    27/33

    507$4.,.425,30893

    /1107039,113974:586:.-0.42090

    /423,3984.,147.03900207347/

    0.4342.,334093,-4:92,70981,/884.,24;020398,3/

    :92,905407

    %42,08:25!43940947:9:708

    #0;4:9433:83088

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    28/33

    0;07,3$4.,:83088

    !74.08808W $:..0881:507$4.,47,38,9438

    9:73907-:83088574.0880839484.,

    574.08808 $.,0

    3.70,80/6:,9

    3.70,80/5,8843 3.70,80/

    7,3.484880,:

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    29/33

    %:733,-:83088574.088

    394,84.,574.088%$%W #:33397,/943,5747,28:8384.,20/,5,914728

    W !#--4357088700,8080,/03-85,223

    .422:39202-07870.7:93974:857,,3/57,4;07%990709.

    &%%$

    W #:3335747,28-,80/43:2,370.574.9,3/84.,

    .4397,.989409490784804-983994/48494054:/44:74- .:8942078:554799900541,

    0254008,3/.:8942078574/:.9334;,9439

    .:8942078,3//097,.947809.

    W %,5533945,8843

    7,3.484880,:

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    30/33

    43.:843

    W $4.,20/,8,2,88;00.48890241

    334;,94389,9,4850450949,590

    /005:2,3/0870894.4330.9

    .422:3.,90.70,90,3/0.,30

    W %48:..00/384.,20/,40;07

    4:;049944390.43;078,943

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    31/33

    931;00,7814:7:34:7

    -:830883908,20,,84:/4

    344:704394-04:941

    -:83088

    !54907

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    32/33

    704:9789034:147-:83088

    9489,79:8384.,309478

  • 8/3/2019 Transforming Competitive Advantage With Social Media CIO100 Nov 2011 v4

    33/33

    ":089438":089438":089438":089438

    03890

    ,,7//3307

    14:70:. ,. ,14:70:. ,. ,14:70:. ,. ,14:70:. ,. ,