EuropeanCompetitivenessStudy

Want to Be More Competitive?Get Better at Transformation

European companies are confidentin their ability to compete, despitethe tough market environment

Source: A.T. Kearney European Competitiveness Study

TodayCompetitive situation

TomorrowCompetitive expectations

How intense is competition within your industry?

How strong is your company’s competitive advantage?

How do you expect competitive intensity to evolve in your industry?

What is your outlook on your company’s ability to compete in the future?

Not intense

Very intense

Moderate

1%

19%

55%

3%

20%

Very weak

Very strong

Neutral

2%

27%

47%

3%

20%

Significant decrease

Significant increase

Same

2%

24%

44%

3%

25%

Negative

Positive

Neutral

8%

55%

36%

A.T. Kearney’s Fit Transformation™framework takes a balanced approachto address the building blocksof competitiveness

Source: A.T. Kearney

External environment

Strategy

Transformation and change management

Translation

Structure andgovernance

Capabilities and culture

Processes Technologyenablement

Resourceconfiguration

A.T. Kearney di�erentiators

Transformation triggers

Building blocks of theoperating model

Translation

Alignment

Transformation and changemanagement

The companies most optimistic abouttheir ability to compete are those that haveacted on nearly all the building blocks

Positive outlook

Neutral outlook

Negative outlook

No answer

Outlook based on number of building blocks addressed(%, number of respondents)

100%

0 1 2 3 4 5

6 397 199 164 40 25

17%

49%

17%

33%

33%

9%

42% 38%28%

18% 20%8%

53%63%

78% 76%

2% 3%5%

5% 4%

Number of building blocks addressed

Source: A.T. Kearney European Competitiveness Study

Nearly half the companies we surveyedhave cause for concern, as they have as yettackled no more than one building blockof competitiveness

Source: A.T. Kearney European Competitiveness Study

0 1 2 3 4 5

48%

24%

1%

20%4% 3%

(% of companies that have addressed building blocks)

For more information onA.T. Kearney’s EuropeanCompetitiveness Study,please visit: www.atkearney.com/organization-transformation