“Towered a better education”

23 December 2014 – Riyadh

“Transformers team” Taher AlDabbagh Yousef Abdulrahman A. Alomran Fady Gurguis Jelwah Mohammed Aljelwah

This presentation is part of the work conducted during strategy plaining training conducted by MOBILY company in Saudi Arabia in December 2014

Introduction Objective of this presentation* is to demonstrate how different strategy tools can be used to build a strategy plan for organizations.

Use of Strategy tools are based on a clear Vision, Mission , Goals & Objectives.

•Industry selected : Education •Organization Name : Transformers **•Tools illustrated

• BCG Matrix • External forces• Space Matrix • Value Chain Anlysis • Porters Five forces

* Etisalat Academy : strategic plaining Training 21-23 December 2014 - Riyadh ** This is not a real school , a name is used for exercise purpose only

Who are we ?

• We are a group of 4 individuals with the aim of contributing to Saudi society by providing a a new effective educational system , We have established a new educational organization and named it “Transformers”

• Following are Transformers • Mission • Vision • Goals • Objectives

Transformers : Mission & Vision Statements

• Vision Statement:To be the best educational provider across kingdom and a powerful

agent of a change to the society.

• Mission Statement:Transformers recognize that each child is an individual, creative and

need to succeed, therefor school respect individual need of each child , and provide a tailored individual programs to him.

Transformers : Goals & Objectives

Goal One: Academic AchievementTo enhance student achievement to reach requirements for high school graduation and post secondary success;

school counselors will provide individual and/or small group counseling, classroom guidance, and student–centered interventions that:

Objective 1: focus on development of knowledge and skills necessary for high school graduation, the workforce and post-secondary options.Objective 2: contribute to the student site/district goals.

Source :http://www.norman.k12.ok.us/index.php?guidance-and-counseling-goals-and-obj

Transformers : Goals & Objectives

Goal Two: Personal and Social DevelopmentTo promote the personal/social development of students in a safe, inclusive learning environment;

school counselors will provide individual and/or small group counseling, classroom guidance, and student–centered interventions that:

Objective 1: promote developmental interpersonal skills to build positive relationships with peers, adults and community around them. Objective 2: students recognize their individual strengths and challenges

• Goal 3: Workplace Readiness/Career Awareness:To provide a foundation for students to understand their interests, abilities

and challenges

school counselors will provide, individual/small group counseling, classroom guidance and student-centered interventions that allow students to:

Objective 1: develop productive work habits in the classroom that apply to the workforce

Objective 2: link their academic strengths and high school courses to post-secondary education/training.

Transformers : Goals & Objectives

Illustrative use of Strategy Tool

Books/Articles published by School

Technology innovation programOnline education program

School enrollment ProgramLocal companies sponsorship

Tutoring and training ProgramLocal Event School fund raising Program Internship Program

BCG Matrix

Number Factors weight Rating

weight score

1 Global Expansion 0.1 4 0.4

2 online education 0.08 4 0.32

3 increase population 0.06 4 0.24

4 student financial 0.04 4 0.16

5Governmental

regulation 0.02 3 0.06

6 growth opportunities 0.05 3 0.15

7 growth competition 0.04 4 0.16

8transportation

problem 0.02 3 0.06

9 alternative providers 0.07 4 0.28

10leading learning

revolution 0.03 3 0.091.92

External Forces

Interpretation of Ratings:4 = major opportunity3 = minor opportunity

INTERNAL STRATEGIC POSITION EXTERNAL STRATEGIC POSITION

Financial Position (FP) Return on investment (4)Working capital (4)Cash flow (3)Ease of exit from market (3) Risk involved in business (3)

(3.4)

Environmental Position (EP)Technological changes (-5)Demand variability (-2)Price range of competing products (-3)Barriers to entry into market (-3)Competitive pressure (-4)Price elasticity of demand (-3)

(-3.33)

Competitive Position(CP)Market share (-2)Product quality (-2)Product life cycle (-1)Customer loyalty (-4)Competition's capacity utilization(-4)Technological know how (-3)‑Control over suppliers and distributors (-2)

(-2.57)

Industry Position (IP)Growth potential (6)Profit potential (5)Financial stability (4)Technological know how (4)‑Resource utilization (3)Capital intensity (3)Ease of entry into market (3)Productivity, capacity utilization (2)

(3.75)

SPACE Matrix

Competitive

Competitive

Aggressive

Defensive

(1.18, 0.07)x

source : (Tatikonda, 2007, Figure 2, p.29)

“Begin with the end in mind”

Value Chain Analysis

Porters Five Forces

Source : intead

Porters Five Forces

Thank You