Is keeping the

“IT Lights” on

costing you

business and

your future?

Change the

“IT” Lights

• Big Volume• Too much data, and hard time managing it.

• Big Velocity• Coming at you too fast. Drinking from a firehose.

• Big Variety• Coming at you from too many places. You have a data integration problem.

Big Data problem - 3 V’s

Finding Money in IT

35% 80% 80%

Software Infrastructure

Budget on DBMS (1)

In House DBMS Apps

Candidates to Move Off

Expensive DBMS (2)

Cost Savings (3)

(1) Gartner, Forrester and EDB analysis

(2) The State of Open-Source RDBMS, 2015, Gartner, April 2015

(3) The State of Open-Source RDBMS, 2015, Gartner, April 2015; EDB analysis of customer experiences and market prices

Little Money For

New Initiatives

Competitive Disadvantage

$

t

$

Revenue

DBMS

Customer

Engagement

Transform your DBMS

to drive digital business

Finding Money in IT

Relative Cost for IT Stack Components

Analytics

High Value

Invest for Brand

Mobile

Applications

Middle-ware

$ Database Bloat $

Virtual Machine

Operating System

Commodity

Rationalize for Stability

Getting Money in ITGartner: Relational OSDBMS has matured and today can be considered as a

standard infrastructure choice for a large majority for new enterprise applications.

2009

Figure 1Relational Open-Source DBMS Maturity Evaluation, 2015

Source: Gartner (April 2015)

Figure 2Relational Open-Source DBMS Maturity Evaluation,2015

Source: Gartner (April 2015)

2015

Open-Source DBMS

Commercial

Non-Mission Critical ApplicationsNon-Mission Critical Applications

Mission Critical

Applications

Mission Critical

Applications

Total Cost of Ownership Total Cost of Ownership

DBMS Functionality DBMS Functionality

DBA Tools DBA Tools

Availability

of DBA ResourcesAvailability of DBA

Resources

• PostgreSQL 9.5 released on Jan 7, 2016

• EDB Postgres Advanced Server 9.5 released Jan 26, 2016

• EDB Postgres Advanced Server 9.5 Highlights:• Enterprise security and auditing• Advanced performance and scalability• Data Integration and Distributed Transaction Management (XA)• Integration with Data Adapters and XA• Extended database compatibility for Oracle®

• NoSQL and big data capabilities with ACID

EDB Postgres Advanced Server 9.5

Velocity

- Hundreds of thousands to millions

of write ops/second- Single millisecond to sub

millisecond latencies- In-memory databases

- High write thru-put with low latencies

- Different workload management for the same dataset

Volume

- Petabytes+ of data

- Iterative, exploratory analytics –patterns, trends, anomalies

- Hadoop- NoSQL Data Stores

The 3 Vs of Big Data at the Edges

Variety

- Niched and domain specific (e.g., social, graph)

- Structurally dynamic (schemaless)- NoSQL Data Stores

- Development Interfaces

RDBMS(Most common

workloads)

Velocity

- Parallel Query- In-memory tables- High performance partitioning- Linear Scaling to 64 and more cores - DBaaS in Private & Public Cloud- PaaS (Cloud Foundry)-Resource Manager for serving OLTP and OLAP workload based on priorities

Volume

- Transparent caching for massive read throughput- Advanced log based multi-master replication- Hadoop integration (FDW)- NoSQL integration (FDW)

EDB Postgres: Expanding RDBMS Use Cases

Variety- Advanced text storage/search- Native JSON and JSONB object support- Spatial data support - PostGIS- H-store (key value data)- Support for Procedural Languages viz. Native PL/PgSQL, Oracle’s PL/SQL, PL/Py, PL/Perl, PL/Java, PL/PHP, PL/R, PL/Ruby, PL/Scheme, PL/sh (shell)

EDB Postgres(Widening workload

capabilities)

Postgres enables you to support a wider range of workloads with your relational database:

• An Object-relational design and decades of proven reliability make Postgres the most flexible, extensible and performant database available

• Document store capabilities: XML, JSON, PLV8; HStore (key-value store); non-durable storage; full text indexing

• Foreign Data Wrappers enable read/write integration with other database technologies

• Postgres sees the data source as a table that can be queried and written to

EDB Postgres for Big Data

Journey to the Money

• Partner with EDB

• Break Free of Expensive DBMS

• Apps Inventory

• Staged Migration

• Build a Migration Baseline

• Get the Money!

Partner with EDB

POSTGRESinnovation

ENTERPRISE reliability

24/7 support

Services & training

Enterprise-class features, tools &

compatibility

Certifications

Productroad-map

Control

Thousands of developers

Fast development cycles

Low cost

No vendor lock-in

Advanced features

Enabling commercial adoption of Postgres

Security

Tools

Performance

Compatibility

ADVANCED SERVER

EDB POSTGRES

Database Compatibilityfor Oracle®

• Faster, easier migrations

• PL/SQL, OCI support

• Oracle SQL extensions

• User defined objects

• Function packages

• Database links

• Oracle-like tools:EDB*Loader, EDB*Plus, EDB*Wrap

ADVANCED SERVER

EDB POSTGRES

Database Compatibility with Oracle®

Compatible with:

Your BusinessYour AppsYour People

Lower Costs and

Increased Agility Applications

Running on OracleOracle

Developers

Partner with EDBEDB Postgres Platform

Use the MoneyFeed New Apps Data Reliably & Securely

EDB Postgres

NoSQL

Big Data

Other

Databases of

Record and Engagement

Active Database for

Digital Business

Digital Business

Apps and Initiatives

EDB Postgres

Internet

of Things

Mobile

Analytics

Internet

of Things

Holistic View of

Customer and

Supply Chain

Data

Cloud

Intelligent

Customer Offers

and Service

Why EDB?Enterprise Customers

Customer Value

EDB is a Leader

EDB CustomersEDB currently has over 3,500 total customers including 63 of the Fortune 500 and 137 of the Forbes

Global 2000

Why EDB?Customer Benefits

Proven

PerformanceCost Enterprise-Class

Support

Cloud Ready

EDB is a LeaderThe Gartner report, Magic Quadrant for Operational Database Management Systems, by Donald Feinberg, Merv Adrian, Nick Heudecker, Adam

Ronthal, and Terilyn Palanca was published October 12, 2015.

Gartner Comments

“EnterpriseDB is responsible for many

features of PostgreSQL, contributing to

JSON, materialized views and partitioning.”

“Clients report that the functionality of

EnterpriseDB's Postgres Plus Oracle

compatibility feature is more than sufficient to

run both mission-critical and non-mission-critical

Applications.”

“Reference customers rated EnterpriseDB highly

for the stability of its DBMS, and were satisfied with its HA/DR features.”

The Time is NowTransform your DBMS to Drive Digital Business

“With EDB Postgres Advanced Server, we found a solution that not only provided exceptional performance, but made it easy to migrate

existing data … we were better able to control software cost.”

- Steve Akers, CIO, Genscape

“Open-source relational DBMSs (RDBMSs) have matured and today can be considered by information leaders, DBAs and application

development management as a standard infrastructure choice for a large majority of new enterprise applications.”

- Gartner Report, The State of Open-Source RDBMSs, 2015

In an Ideal World, You Would Have a Centralized View• We call this the Logical Data Warehouse

Customer Interactions

OLTP Live Data

Purchase History

The Logical Data Warehouse

Web LogsTransaction Logs

EnterpriseDB’s Strategy around BigData focuses on 3 Areas• Core PostgeSQL Features to Support ‘Big Data’

• Flexible Datatypes – JSON / JSONB and Key Value Store

• Unlogged tables to improve performance

• Foreign Data Wrappers (FDW)

• Use PostgreSQL as a central interface to connect to other systems to gather data and issue queries or joins

• Push-down for where and columns improve performance

• Postgres Plus features

• Resource Management to more effectively run mixed workloads

• EDB*Loader to load data from various sources

Delivers over 26 billion ad impressions per month with each ad served involving EDB Postgres Advanced Server

Supports over 200,000 transactions per minute across the globe with a 3millisecond response time

• EDB Postgres Advanced Server

• Services and Support

PRODUCTS PURCHASED

• Scalable Database Infrastructure to Support Billions of Ads

• Low-cost database solution to meet

scalability and performance requirements

• Multi-master support

KEY CUSTOMER REQUIREMENTS

• A reliable partner to be there throughout the process

• Significant cost savings

• Ability to add space when needed and replication when desired without having to reinstall the database

OTHER KEYS TO SUCCESS