Transform the shopping experience adopting cloud based retail solutions

© 2016 Openbravo Inc. All Rights Reserved. 1

Transform the Shopping Experience Adopting

Cloud-Based Retail Solutions


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Xavier Places

Product Marketing Director

@ Openbravo

Today’s Presenters

Sergio Martinez

Sales & Alliances Director

@ Walhalla Datacenter Services, Cloud expert


Today’s Agenda

7 Cloud Myths & Realities

Cloud in Retail

Openbravo Commerce Cloud

Q&A



7 Cloud Myths and Realities About its Costs

Cloud definition:

“New model for providing business & technology services, which

allows user to access a catalog of standardized services, prepared

for all business needs (including unpredictable workloads), in a

flexible and adaptive way and paying only for consumption

made”

1

2

3

1) Standard Services -> Allows self-provisioning

2) Elasticity for scale up or down capacity

3) Pay per use (From CAPEX to OPEX)

New Paradigm, so new rules and Disruption!


Origin of Cloud: First came virtualization…

Many machines running over one (for efficiency) or an application

running over many machines for availability of service



And after Cloud…

HYPERVISOR

Physical

Infrastructure

Virtual

Infrastructure

Applications

Depending on where is hosted the infrastructure,

we have Cloud Private, Public or Hybrid



Why should I use Cloud infrastructure?

Costs & complexity are grow and growing up. Companies should put money

and effort on their business, not in IT infrastructure



New players are coming: Global and local…

Global Local


And local Cloud is growing so fast!


Disruption in IT Value chain:

Vendor HW /

SW Distributor

System

Integrator/

VAR

Enterprise/

End-User

In “Classic IT”, System Integrator is KEY in IT industry

Vendor HW /

SW Distributor

System

Integrator/

VAR

Enterprise/

End-User

Value Chain has been disrupted. Now what?

Cloud

Provider SW in Cloud


It’s clear that Cloud Provider is some kind of “boutique” where End-user buys


Myth 1: I don’t know where my data is…

It’s true for some Cloud Providers

That’s why Local Cloud providers are growing

faster…

But size matters: It’s a huge investment to build a

tier III or IV Datacenter (millions EUR), and software

development is more complex and expensive that

building a Datacenter..

Cloud now is based on global providers, but it will be local


Myth 2: Cloud is expensive…

Yes comparing VMs (virtual machines) against physical

ones.

BUT we should include ALL: security, power, refrigeration,

risks, IT department time & resources, headaches, etc.

Important: Cloud reduces complexity because of

standardization. Cloud allows to work with standard

“pieces”, like a LEGO.

Now we have another “LEGO” piece: CONTAINER. Before

Cloud, we had virtual machine concept prepared for

many applications. Now Container is intended to run a

single and specific application, in a very efficient way.

Cloud is NOT expensive if we don´t cheat ourselves with real numbers. And

remember: CAPEX -> OPEX


Myth 3: Cloud is insecure…

Definitely it’s false. The strength of a chain is given

by weakest link. And this is… Always human factor.

Who can manage better your data &

applications? Someone trained & up to date.

Cloud providers have the best technical staff of

the world, it’s their job!

Another interesting issue is the legality problem:

Data is in the EU or outside?

Remember: a Cloud Provider has more resources that any company…


Myth 4: Cloud has no SLA’s…

Cloud providers are Service companies. So they

have SLA on their contracts and addendums.

Important: Concept of performance:

SLA is crucial. Ask for that to your provider.


Myth 5: Cloud is not for mission critical applications…

It’s true it started as test & development environment,

for non business critical apps, startups, ecommerce,

etc.

But now, situation is completely different. Thousands of

companies have their ERPs on cloud, all kind of

companies relies on cloud for their operations: Mango,

Netflix, Apple, BBVA, Tesco Bank, etc.

In Cloud we have all kind of business…


Myth 6: impossible to upload huge quantities of data…

And it was. Upload 1TB to cloud using your internet

connection was almost impossible. But not now…

Solutions:

Solutions like “Snowball”.

Local Cloud Providers.

Now is possible, but with a plan and great support


Myth 7: We don’t rely on Cloud at all…

Some tier-IV datacenters, prepared for the worst disasters:

We have excellent infrastructures, design & managed for hosting any kind of

applications, no matter of their criticity


2 Words about Walhalla Datacenter Services

Cloud Provider based on a tier-IV Datacenter in Castellon

(Spain) and a DR Tier-III in Valencia (optical fiber link), 100%

sales through IT Partners, offering Colocation & OpenStack

Cloud Services, with many mission critical customers and

prepared for all kind of customers.

We are the ONLY tier-IV in Spain opened for partners


Today’s Agenda


Cloud in Retail


Q&A



Industry Inhibitors to Cloud Deployment

Aggressive investment in retail-specific software during

the past 25 years

The risk-averse nature of the retail industry

Security

No immediate perceived improvement in functionality

Loss of perceived control over IT assets


Cloud Computing in Retail is Reliable and Secure

Secure Reliable


Cloud is Fully Aligned with Retail Reality

Uses shared infrastructure

Provides on-demand self-service

Is elastic and scalable

Is priced by consumption

Is dynamic and virtualized

Fully aligned

with fast-

changing

retail business

models and

traditional

seasonality

and evolving

customer

behavior

changes


10 Key Benefits for Cloud Adoption in Retail

1. Improved channel operations

2. Higher merchandising agility

3. Higher supply chain visibility

4. Personalized customer service

5. Higher insights into business performance

6. Secure and reliable

7. Faster innovation

8. Higher scalability

9. Lower operational costs

10.Capacity to use of operation budget


Improved Channel Operations

Prepares better for omnichannel Enables IoT


Higher Merchandise Agility

Lowers time-to-market Provides higher Product, Prices and Promotions

consistency across channels


Higher Supply Chain Visibility

Facilitates enterprise-wide inventory visibility Enables “endless aisle”

Makes it easier to integrate with suppliers


Personalized Customer Service

Easier access to extensive customer data Leverage new in-store localization technologies


Higher Insights into Business Performance

Simplifies access to vast information from multiple sources Enables Big Data


Faster Innovation and Differentiation

• Faster innovation and differentiation Whether it’s a new mobile functionality, new analytic reports, new cross-channel scenarios or new store processes, retailers understand that they need to enable needed functionality in weeks and months, not years. The Openbravo Commerce Cloud combines a strong retail functionality that can be easily and quickly extended with faster deployment in the Cloud. And you always decide when, or whether, to upgrade.

Allows rapid development of needed functionality Enables faster deployment across locations


Higher Scalability Across Physical Locations

Reduces complexity of the store IT landscape Simplifies store IT maintenance

Allows faster preparation of new stores and new terminals


Lower-cost Operating Models

Lower capital expense Variable cost of operations

Scalable computing platform


Capacity to Use of Operation Budget

Ability to use operation budget versus capital spending Make new projects possible

OPEX facilitates the appearance of “new IT buyers”, such CMOs


Still not convinced? Don’t be late!

1. Improved channel operations

2. Higher merchandising agility

3. Higher supply chain visibility

4. Personalized customer service

5. Higher insights into business performance

6. Secure and reliable

7. Faster innovation

8. Higher scalability

9. Lower operational costs

10.Capacity to use of operation budget


Today’s agenda


Cloud in Retail


Q&A




Openbravo Cloud

Openbravo Commerce Suite

A Fully Managed Retail Solution in the Cloud


As a store solution or as a complete Retail ERP.

All in one product.

Truly modular and very easy to integrate.

Software subscription based on concurrent

users and POS terminals.

Cloud costs adapted to your needs.

A Highly Flexible Retail Solution in the Cloud

Adoption Flexibility Customization Flexibility

Software Pricing Flexibility

Cloud Pricing Flexibility


20 Concurrent Users and 20 POS Terminals

24x7 support with Premium SLAs

Unlimited web services calls

Openbravo Analytics

AppDynamics (1 server)

2 online training seats / year

Yearly invoicing. Multi-Year subscriptions available (*)

Dedicated AWS Production instance

Dedicated AWS Test instance

Secure HTTPS connection and SSH access

Daily backups retained for a period of at least 30 days (Production)

Continuous database archiving to recover the system up to very close to the point of

failure (Production)

Technology stack updates

99,5% committed server uptime (Production)

1 hour RPO and 12 hours RTO (Production)

Yearly invoicing. Multi-Year subscriptions available (*)

Openbravo Cloud

Openbravo Commerce

Suite Enterprise Edition

(* ) Existing special launch offer for new customers before 31th June.

Do you need more? Addit ional Backoffice Concurrent Users or POS Terminals under an attractive Tiered Price model.

What do Retailers get?


Today’s agenda


Cloud in Retail


Q&A



Thank you very much for your attention

Web: www.openbravo.com/contact

http://www.walhalladcs.com/

Email: [email protected]

[email protected]


http://www.openbravo.com/contact

http://www.openbravo.com/contact

mailto:[email protected]



Transform the shopping experience adopting cloud based retail solutions

Retail

Transcript of Transform the shopping experience adopting cloud based retail solutions