Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens...
31
© 2011 GlobusMedia Ltd Rebrand and roll out Jens Lundgaard, Brandworkz & Lydia Shalet, Eurostar
-
Upload
communicate-magazine -
Category
Business
-
view
679 -
download
2
description
Digital Asset Management: delivering brand communications to the market after the rebrandIn 2011 Eurostar unveiled their new brand. As part of the strategic planning process for this rebrand, Eurostar looked at how the new identity and marketing communications would be distributed and managed across their multiple channels and stakeholders so that brand recognition and consistency were maintained. Eurostar share the key factors for a successful brand launch and the secrets of their brand management going forward.Lydia Shalet, Eurostar, brand teamJens Lundgaard, Brandworkz, CEO
Transcript of Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens...
![Page 1: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/1.jpg)
© 2011 GlobusMedia Ltd
Rebrand and roll out
Jens Lundgaard, Brandworkz & Lydia Shalet, Eurostar
![Page 2: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/2.jpg)
2
![Page 3: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/3.jpg)
![Page 4: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/4.jpg)
![Page 5: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/5.jpg)
![Page 6: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/6.jpg)
6
![Page 7: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/7.jpg)
![Page 8: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/8.jpg)
![Page 9: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/9.jpg)
“The identity has been designed to adapt and evolve in line with our business and
is very much a symbol of change, not a change of
symbol.”
Nick Mercer, Commercial Director, Eurostar
![Page 10: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/10.jpg)
![Page 11: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/11.jpg)
![Page 12: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/12.jpg)
![Page 13: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/13.jpg)
![Page 14: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/14.jpg)
![Page 15: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/15.jpg)
![Page 16: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/16.jpg)
“Our brand personality will be consistent wherever our customers interact with us.”
Emma HarrisSales and Marketing Director, Eurostar
![Page 17: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/17.jpg)
![Page 18: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/18.jpg)
![Page 19: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/19.jpg)
![Page 20: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/20.jpg)
![Page 21: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/21.jpg)
![Page 22: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/22.jpg)
![Page 23: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/23.jpg)
![Page 24: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/24.jpg)
![Page 25: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/25.jpg)
![Page 26: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/26.jpg)
![Page 27: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/27.jpg)
![Page 28: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/28.jpg)
![Page 29: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/29.jpg)
![Page 30: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/30.jpg)
TV advert
![Page 31: Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,](https://reader036.fdocuments.us/reader036/viewer/2022081602/555dd47dd8b42ab56b8b555e/html5/thumbnails/31.jpg)
© 2011 GlobusMedia Ltd
Jens Lundgaard, BrandworkzLydia Shalet, Eurostar
Thank you for listening