Arthur I. Pober, Ed.D.March 3, 2009

Multiple Rating Systems Multiple Platforms Overlapping categories New Concerns and Needs Global harmony Global differences Varying Consumer and Government

Concerns

Creating a system/structure that allows for-

Universal Understanding Universal Acceptance Flexibility to account for differences in

◦ Countries◦ Media◦ Social Values and Standards

Advertising Privacy Concerns Social Networks Behavioral Targeting Illegal Activities Original vs. Commercial content

Violence Sexual Content Bias/Cruelty Language

ARG. ATP 13 16 18 X E

CZEC U 12 15 18 E

IRE G PG 12A 15A 16 18

ESTO P L 6 12 K12 K14 K16 K6

FR U 12 16 18 E

GER FSK0 FSK6 FSK12 FSK16 FSK18

MEX AA A B B-15 C D

FAB* C F PD PD-M EM AO

MPA –U.S.

FILM ADVISORY BOARD – U.S.

G PG PG-13

R NC-17

NR M SMA

XXX

C F PD PD-M

EM

AO

DESIGN A UNIVERSAL MATRIX NEED FOR UNIVERSAL CATEGORIES THAT

REFLECT ALL SYSTEMS ABILITY TO TRANSLATE FROM ONE SYSTEM OF

INFORMATION TO ANOTHER SIGNALS AND DESIGNS THAT SIGNIFY UNIVERSAL

CODES (COLORS, PICTOS, SYMBOLS, ETC.) USE OF COUNTRIES UNIQUE I.D. RECOGNIZEABLE AND REPUTABLE PARTNERS-

FROM GOVERNMENT AND INDUSTRY

Transatlantic Dialog, 7th November 2008, Cologne 11

COMMERCIAL

AGGRESSIVE SEXUAL VALUES

CONTENTCHILD ASRECIPIENT

ADVERTISING,SPAM,SPONSORSHIP

VIOLENT/GRUESOME/HATEFUL CONTENT

PORNOGRAPHIC/UNWELCOME SEXUAL CONTENT

RACIST,BIASED OR MISLEADING INFO/ADVICE (DRUGS, ETC.)

CONTACTCHILD AS PARTICIPANT

TRACKING/HARVESTING PERSONAL INFO

BEING BULLIED,HARASSED OR STALKED

MEETING STRANGERS, BEING GROOMED

SELF-HARM, UNWELCOME PERSUASION

CONDUCTCHILD AS ACTOR

GAMBLING, HACKING, ILLEGAL DOWNLOADS

BULLYING OR HARASSING ANOTHER

CREATING AND/OR UPLOADING PORNOGRAPHIC MATERIAL

PROVIDING ADVICE e.g. SUICIDE/ PRO-ANOREXIC

Transatlantic Dialog, 7th November 2008, Cologne 12

ARTHUR I POBER, ED.D. MINDBRIGHT, INC.