Media PresentationTransition work

Introduction

•In this powerpoint, I am going to be comparing two magazine publishers. One big and one small. The two publishers I have decided to do is Bauer Media Group and Sonic.

Big publishing company- Bauer

Media Group• Bauer media is a member of the Bauer Media Group,

which is one of Europe’s largest privately owned publishing group. Bauer media is a worldwide media empire offering over 300 magazines in 15 countries as well as online, TV and radio. It joined Bauer Media Group in January 2008. Bauer Media is multi-platform UK-based media group consisting of many companies focused around magazines and radio.

1953/1956 -Launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio.

1990- The seeds of the company’s radio business were planted in 1990 with the acquisition of London dance station Kiss FM (now called Kiss 100), followed by the acquisition of Liverpool's Radio City and later by TWC and the Metro Group. Then came the acquisition of Melody FM which was transformed into the market-leading Magic105.4.

1994- The company bought a small magazine called For Him Magazine which is now the core of the best-selling international multi-platform brand FHM.

1996- Acquired digital music TV channel The Box, as a route into the small screen business, which has grown into Box Television, a seven channel joint venture TV business with Channel 4.

2002- Magazine launches. Closer was launched in 2002 and Britain’s first weekly glossy, Grazia was launched in 2005.

Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours.

Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella.

QQ is the UK’s biggest selling music monthly magazine that sits at the heart of cross-platform brand that celebrates the biggest stars in rock and roll music and also brings the newest artists. The Q brand has developed a worldwide reputation as a trusted and premium quality voice of musical authority amongst fans, musicians and the music industry alike - one that is founded upon Q's unrivaled access, world-beating exclusives and outstanding production values.

Closer

Closer is a magazine about news,gossip and gloss of the celebrity world whose target audience is women.

Small publishing company- Sonic• Sonic publishing is a digital

publishing house based in London in the United Kingdom. They specialize in music and entertainment, publishing some of the premier independent websites in the UK and helping bring many traditional magazine titles to the web.

Sonic Publishing is part of Sonic Group which is an online media and digital marketing services group. They combine the services of Sonic New Media, Sonic Publishing, Trafficksolutions and the publishers in the Sonic Digital network.

Some examples of magazines Sonic publish include Art Rocker, Neu

Magazine and Rocksound.

Rock SoundRock Sound was first published 11 years ago. Rock Sound is a monthly magazine and website that specialises in breaking new music before anyone else. They were first onto the likes of My Chemical Romance, Mastodon and The Gaslight Anthem and look what happened to them.

Art RockerArt Rocker is a music

magazine based in the UK. It was first started by Paul Cox and Tom

Fawcett.

Brands- red bull, doc martins and festival republic