Trane Comfort Specialist...Trane Comfort Specialist ... Marketing Center ... Comfort Specialist...
Transcript of Trane Comfort Specialist...Trane Comfort Specialist ... Marketing Center ... Comfort Specialist...
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Trane Comfort Specialist™September Update
Dial-in: 866 688 8360Conference ID: 10329867#
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Agenda
• Feature Review
– Great Performers:
• Lead Management Training
– Customized Literature– Customized Literature
– SMART Search
• Value of TCS Program
• Upcoming Events
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Kevin Carlile
Vice President Sales
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Great Performers
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Training
• Great Performers
– Leads – Leads – Leads
• Mining For Leads in YourService DepartmentService Department
• The True Value of a Lead
• Are You Really Retail?
• Sharing Lead Generation Ideas
• “What Americans Really Want…Really”
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Great Performers•Invitations
•Electronic sent the week of 9/5
•Windshield Wisdom mailed week of 9/13
•Hard copy to be mailed the week of 9/20
•Online registration:
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•Online registration:http://events.SignUp4.com/RS457060
•Union Station Marriott – St. Louis Missouri
•Two identical sessions
•October 18th – 20th
•October 20th – 21st
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Customized Literature
• Available on ComfortSiteMarketing Center
Marketing/Advertising ResourceCenter (MARC)
In Keyword Search box enter:In Keyword Search box enter:
Literature (customizable)
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Customized Literature
• Front Cover
Dealer Name
Life Style ImageLife Style Image• Six choices
• New photography coming
Dealer Logo
8Now, You Can Also Customize the Headline
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Customized Literature
Product Modules• Choose 3
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Customized Literature
Product Modules• Choose 3
Side Bar Topics• Choose 2
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Customized Literature
Product Modules• Choose 3
Side Bar Topics• Choose 2
System IllustrationSystem Illustration• Choose 1
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Customized Literature
• Back Cover
Dealer Image
Dealer LogoDealer Logo
Dealer Contact Information
Dealer License Number
Customized Content
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Product Modules
• Outdoor Split• Earthwise™ Split
• XL20i A/C or HP
• XL16i A/C or HP
• XL15i A/C or HP
• XR15 A/C or HP
• Furnaces• XV95 • XC95m
• XR95 • XC80
• XV80 • XR80
• XB80
• Packaged Units• XR15 A/C or HP
• XR13 A/C
• XB13 HP
• XB300 A/C
• Air Handlers• 4TEE Communicating
• 4TEE Non Communicating
• Packaged Units• EarthWise™ Hybrid
• XL16c G-E or HP
• XL14c G-E or HP
• Accessories• CleanEffects™
• Controls
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New Product Module: Hyperion Air Handler
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Customized Literature
• Sidebar Topics• CleanEffects™
• System Accessories
• Comfort-R™
• ComfortLink II™
• Dual Climatuff® Compressors
• System Illustrations– Split System
• A/C and Furnace
• HP and Air Handler
• A/C and Air Handler
• HP and Furnace• Dual Climatuff® Compressors
• EarthWise™ Hybrid
• Efficiency
• Energy Tax Credits
• Modulation
• Programmable Thermostats
• Aluminum Coils
• XL 802/803 Thermostats
• Limited Warranty
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New Sidebar Module: Comfort Link Remote Thermostat
• HP and Furnace
– Packaged System
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SMART Search
• Internet Lead Strategy
– Drive More Leads
– Leverage the Tranebrand and TCS dealernetwork to capture localnetwork to capture localinternet searches
– Convert more visitors toprospects
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SMART Search
• Dealer Landing Pages
– Launched in April
– Designed to optimizeconsumer internetsearchessearches
– Dealer personalization
– Multiple entry points• Trane.com
• Internet Yellow Pages
• Local Search
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SMART Search
• Continuous Improvement
– SMART phone numbers todocument progress
– IYP Integration – JUL
– Test & Target – AUG– Test & Target – AUG
– Article Syndication - SEP
– Trane.com Linking - SEP
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Test & Target
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TCS Value Example
Customized Literature
The creation of a customized, 4-page full colorbrochure could easily cost thousands of dollars evenwith free Trane product graphics.
Comfort Specialist dealers save 25% when they takeadvantage of Trane’s high volume printing rates.
$3,125* per dealer
SMART Leads
9,200 more leads in August
Dealer Locator:34 prospects YTD per dealer at 40% close rateproduced 14 jobs. At $7,700 per average job, and 5%net margin =
$5,390 per dealer
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$3,125* per dealer*Based on 500 printed brochures
$5,390 per dealer
SMART SearchSince the April launch: 7 prospects per dealer at 40%close rate produced 3 jobs. At $7,700 per averagejob, and 5% net margin =
$1,155 per dealer
NATE Certification Testing:Comfort Specialist dealers can claim thetesting costs for up to 2 technicians for 2certifications ($230 max per technician) andSenior Certification for the Service Manager($150 maximum).
$610 per dealer
TOTAL YTD value on these four items alone: $10,280 per dealer!
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TCS Value Example
July Update
– Spring Retail Finance Offer
– Satisfaction Surveys
– Fleet Discount
August Update
– 100% Performance Guarantee
– Training
– Parts Concession
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September Update
-Dealer Locator Leads
-Dealer Landing Page Leads
-Customized Literature
-NATE certification Training
Value Summary for
Listed Features
$23,142 per dealer
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Upcoming Events
• Fall Consumer Offer
• Hyperion Sneak Peek
• Regional “Leads” Training
• Aug. 15-Oct. 31
• Week of Oct. 11
• Week of Oct. 18• Regional “Leads” Training
• ComfortLink Launch
• Next conference call update
• Week of Oct. 18
• Week of Oct. 25
• TBD
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QuestionsQuestions
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