Tran tiendung kangaroo

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Kangaroo

6 months to promote your brand

www.themegallery.com

Contents

KANGAROO

Water FilterMarket

S.W.O.T

Target customerTarget

ofmarketing

Marketingstrategy

Marketing plan


Water Filter Market

Since 10 years ago1

Demand of modern life2

2 types of technology3

High competition4


Water Filter Market - Competitors

R.O technology

Doctor WHO Htech Makxim Lino Myota AK

2technology

Nanotechnology

Geyser Hanico Gaizinc Aquastar


Competitors ’s activities

TVCHtech, Doctor WHO

Advisory programsTVshopping

Point Of Purchase

HighHighCompetitionCompetition

MarketMarket


S.W.O.T

Opportunity• High brand awareness• UNICEF ‘s Tap project

Threat• Nanotechnology• Too many opponents• Ostracize product

Strong• Lots of billboards & P.O.P• Official website for a brand• “water filter” now connects closely to “Kangaroo”

Promote the brand to keep the phrase “water filter” as a couple. Support Tap project : express that the brand become friendly with public & environment.

Impress target customers by amazing billboards. Supply new products using Nanotechnology.

Weak• Unhappy with old TVC• Contradiction between product & brand

Support Tap project as a marketing activity. Public products ‘s information.

Renew TVC.


Target customers

City centre

Age of 25-55 (especially 25-40)

Highly educated

Targetcustomers


keep the phrase "water filter" connect

closely to Kangaroo as a

couple

persuade customers

believe in your last slogan

"Kangaroo is the best

choice for your future”

Missions of Marketing

Persuade Keep NewMessage


Couple in Vietnam

Motorbike = Honda

Coke = Pepsi or Coca-Cola

LCD television = Samsung

WHAT WILL STAND FOR “WATER FILTER” ?


Marketing strategy

1

Renew TVC by amazing ideas

Exp: Vietnamese get to the Jupiter and build new life in future

2

Social events

Support UNICEF ‘s Tap project Social event

3

Out of home advertising

Renew billboards Transit Wallscape


Marketing plan

OOHOOHadvertisingadvertising

BusBus

BillboardBillboard

WallscapeWallscapeFollow TVC ‘s idea


Wallscape - OOH advertising

Columbus Ohio


Wallscape - OOH advertising

ActiveAmazingImpressiveUnforgettable


UNICEF – Tap project

bring clean and

accessible water to

millions of children around the world.


Marketing plan

End of 2011End of 2011Social events

roadshow

OOHadvertising

Tapproject

TVCJuly 2011


Marketing plan – Measure performance

Survey

Analyze result

Weekly statistic

Use people meter ratings system to get statistics about TV view, response…

Let you know customers ‘s attitude after marketing activities.

By professional technique, we let you compare each marketing activities and the results on turnover.


Marketing plan – Measure performance

76

93

55

68

32

45

2009 2010

Hanoi HCM cityOthers

5776

93

39

55

68

25

32

45

2008 2009 2010

Hanoi HCM cityOthers

Ensure about strategy, activities and effectiveness

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