Tran Huynh's Portfolio

Closerselected works of tran huynh

This book is dedicated to my Dad, Huynh Hoai Trung.

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -0 0 4 . / 0 0 - 0 0 Closer

The Real Network. p.010 We’re Cooked. p.026

Ultimate Transparency. p.040 Vin du Coeur. p.074 Made to Scale. p.090 Celestial Substance. p.102 Diagonal Cut. p.118 Better with Age. p.134 I, Human. p.148 Talk to Me. p.168

Mark My Word. p.182

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 0 - 0 0 /.0 0 5ContentsMary ScottSenior Por t fol io

The Real Network. p.010 We’re Cooked. p.026

Ultimate Transparency. p.040 Vin du Coeur. p.074 Made to Scale. p.090 Celestial Substance. p.102 Diagonal Cut. p.118 Better with Age. p.134 I, Human. p.148 Talk to Me. p.168

Mark My Word. p.182

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Closer

00 ./ 11

Senior Por t fol io IntroductionMary Scott

What does it take to communicate an idea clearly and efficiently? How many people really care about what we have to say, think, or feel about a subject? And even if they do stop and pay attention, how many of them really understand our thoughts thoroughly, feel how we feel, and react as we expect them to? I find communication is a fascinating challenge yet an art, and to be a strong designer is to be a strong communicator.

Regardless of subject and format, I believe good design is the answer to many problems caused by misunderstandings and disconnections among human beings. I believe strong design has the power not only to interest people, but also to concern them, to provoke their emotions and reactions. Communication is successful when all people find themselves closer in thoughts and closer in mind.

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To design a product is to design a relationship. s t e v e r o g e r s- -

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The Real Network010 . / 0 1- 0 1

The Real Network

It’s amazing to see how the way we communicate has changed within the past decade. For many, online social networking has replaced much of face-to-face communication. I used to just hear people say, “Call me!” Now I hear them say, “Text me,” “E-mail me,” “My Space me,” “Facebook me,” “BBM me,” or, “Tweet me.” Before people went out and met each other. Now they go online and stalk each other.

Do we really use technology to enhance communication, or does it give us the illusion that we’re in touch with each other while actually isolate us from each other? The fact that there are so many options comforts us, and anything too comfortable usually leads to laziness. We’re lazy to pick up the phone, lazy to make a call, lazy to face each other, and lazy to talk. It’s the tipping point of social awkwardness when we find ourselves more comfortable facing computer pixels than seeing each other in person.

11- 0 4 /.011

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -012 . / 0 1- 0 3 The Real Network

Robert D. Putnam, a professor of public policy at Harvard and the

author of “Bowling Alone,” a book about increasing social isolation in the United States, said the new study supports what he has been saying

for years to skeptical audiences in the academy. “For most of the 20th century, Americans were becoming more connected with family and friends, and there was more giving of blood and money, and all of those

trend lines turn sharply in the middle ‘60s and have gone in the other direction ever since,” he said.

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 1- 0 4 /.013BookArie l GreyTypography 3

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at t r i b u t e s- -

AbstractConceptually driven Unconventional Human Passionate

d e m o g r a p h i c s- -

Artists, designers Printers, binderies

d e l i v e r a b l e s- -

BookPoster

t y p e fac e s- -

Cholla SlabsCentaur MT

p r o g r a m s- -

Adobe Illustrator Adobe InDesign Adobe Photoshop

p r i n t e r- -

Epson Stylus Photo 1400

m at e r i a l s- -

Epson Ultra PremiumPresentation Matte Paper

d u r at i o n- -

15 weeks

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s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 1-10 /.019Design BriefArie l GreyTypography 3

Experimental typographic communications are developed and refined in a project that includes book design, a set of swatch cards, and a poster for a line of paper company.

o b j e c t i v e- -

b ac kg r o u n d + s t r at e gy- -

The concept develops around the true meaning of “staying in touch.” Technology has changed the way people communicate tremendously. People claim that they’re more in touch with their friends and family, thanks to the Internet. However, the Internet also takes away all the opportunities and reasons for people to meet and talk to each other in person. At some point, it even becomes an excuse for them not to see each other. The literal meaning of “touch” in “staying in touch”, therefore, has been unvalued and ignored.

The typography and images of the book visually reflect this concept. Renaissance paintings and calligraphic manuscripts, representing human touch and value, were cut, distorted, or overlaid by computer pixels and dingbats. Personal talk are displayed in a very impersonal way. The type was shredded, suggesting broken communication and misunderstanding caused by not having real face-to-face conversations.

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s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 1-12 /.021PosterArie l GreyTypography 3

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s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 1-14 /.023Swatch BookArie l GreyTypography 3

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02 ./ 11

We’re Cooked

We’re Cooked

Why am I so scared of global warming? Because hotter temperatures will cause a forty percent drop in California’s avocado production over the next forty years and I’m not ready to say goodbye to guacamole yet, and the list hasn’t stopped there. There won’t be anymore French wines, Christmas trees, baseball, pretty lawns, fly fishing, snorkeling, tropical islands, salmon dinners, meadows of wildflowers, mixed nuts, beautiful vacations to Alaska. Yet there will be more mosquitoes as global warming will gradually wreck all the fun.

Parallel is a monthly publication addressing ongoing environmental issues around the world. Its first issue is dedicated to one of the most devastating problems right now—Global Warming. This is a familiar subject that has been discussed so many times before, so grabbing people’s attention and keeping them interested became the main goal of the print project.

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v e r l a g b o o k

v e r d a n a r e g u l a r

u n i v e r s r o m a n

h e lv e t i c a n e u e r e g u l a r

a k z i d e n z g r o t e s k r o m a n

g o t h a m m e d i u m

i n t e r s tat e r e g u l a r

av e n i r r o m a n

e n g e l l i g h t

h e lv e t i c a n e u e r e g u l a r / i ta l i c

a k z i d e n z g r o t e s k r e g u l a r / i ta l i c

u n i v e r s r o m a n / o b l i q u e

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 11- 0 4 /.02 9MastheadTroy AldersPrint 1


Parallel is a monthly publication about ongoing environmental issues around the world. The name “Parallel” indicates the close relationship and the mutually influenced coexistence of humans and the environment. The publication should be able to interest a large group of the young people, who have the most power and energy to speak and act for good causes. On the other hand, statistics and information should be presented accurately so that people of all ages can be well informed.

The first issue of Parallel ’s is dedicated to one of the most devastating problems right now—global warming. As many other environmental problems, this is a subject that has been discussed so many times before. Thus, the goal here is to bring the issue up again in a new exciting manner yet still provide a lot of statistics and information about it and maintain the seriousness of the issue.

The job is to create a monthly or quarterly newsletter that addresses environmental issues. It includes coming up with the publication’s name and masthead, and a complete design for the first issue, followed by a poster to raise awareness.



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InterestingInfluential Witty Informative Accurate


Everybody


NewsletterPoster

t y p e fac e s- -

UniversTimes New Roman

p r o g r a m s- -

Adobe InDesign Adobe Photoshop

p r i n t e r- -


m at e r i a l s- -

French Dur-O-Tone, Newsprint Extra White, 70lb. text

d u r at i o n- -

5 weeks

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p h o t o c r e d i t s- -

Jill Greenberg Flickr Images Google Images

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Ultimate Transparency

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Ultimate Transparency

Who wants to be preached to about animals raised in confinements and environmental issues when shopping? Who cares about unhappy cows and pigs when standing in line waiting for their turn to order food during lunch time. They’re hungry and the smell of the steak burritos is irresistible. That’s all they care about at that moment, not the animals or the environment.

Thus, when Chipotle Mexican Grill asked us to come up with new ideas to promote their philosophy —Food with Integrity, it was not the time to preach. Instead we want to send the message across without hammering the audience in the head. The food is good because all the ingredients are good. That explains why the burritos are so exquisite, or the tacos taste so delicious. By separating the meal into its component ingredients, we can show what it’s made of and where the ingredients come from. As a result, wordy information is transformed into graphics and is easy to understand.

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s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 3 - 0 6/.0 4 5ExplorationsThomas McNultyIdentity 2

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 3 - 0 8 /.0 47ExplorationsThomas McNultyIdentity 2

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 3 -10 /.0 4 9ExplorationsThomas McNultyIdentity 2

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s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 3 -12 /.0 51Design BriefThomas McNultyIdentity 2

Opening its first store in 1993 in Denver, Colorado, Chipotle Mexican Grill is a fast-growing company that competes in a category of dining called “fast-casual.” The idea is simple: to demonstrate that food served fast doesn’t have to be a “fast-food” experience. Chipotle uses high-quality raw ingredients, classic cooking methods, and distinctive interior design, features that are more frequently found in the world of fine dining.

As the company is expanding, their vision about the fast-food industry evolves. Although making great food using fresh ingredients is still the main focus, they believe that “fresh is not enough, anymore.” Now they want to know the sources for all of their ingredients, so that they can be sure they are as flavorful as possible while being mindful of the environmental and societal impact of the business. This very idea is called “Food With Integrity.”

Simple yet inspirational as it is, transparency is the key factor of Chipotle’s philosophy and personality. They want everyone to know and be aware of what’s going on way far behind the counter where people order their food. Thus, the mission of this project was to send the idea of transparency across to inform people indirectly about what’s going on in the food industry in a light-hearted, quirky manner.

In fall 2009, Chipotle Mexican Grill came to us to look for new ideas. Given the brand equity and their philosophy, we were asked to create a campaign that not only represented Chipotle’s personality, but also communicated powerfully and efficiently the message of their idea about how the food industry should be.



Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -0 52 . / 0 3 -13 Ultimate Transparency

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 3 -14 /.0 53ExplorationsThomas McNultyIdentity 2

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 3 -16/.0 55ExplorationsThomas McNultyIdentity 2

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TransparencyIntegrity Truthful Witty Light-hearted


PostersBrochures Newsletters T-shirts Style Guide t y p e fac e s- -

GothamClarendon

d e s i g n e r- -

Tran Huynh

p r o d u c t i o n- -

Kathleen Burleson Kanako Mamiya

d u r at i o n- -

15 weeks

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FromGroup

Contains

Steakus (Beef)MeatAlso from this group: Chickus (Chicken), and Porkchus (Pork)0% Polypeptide hormone0% Salmonella spp.0% Escherichia coli0% Enterococcus spp.0% Campylobacter spp....100% Beef

FromGroup

Contains

Ceseus Almitus (Cheese)DairyAlso from this group: Sourus Spredilibis (Sour Cream)0% Recombinant Bovine Growth Hormone0% Recombinant Bovine Growth Hormone 0% Recombinant Bovine Growth Hormone...0% Recombinant Bovine Growth Hormone

FromGroup

Contains

Grainulus Blancus (Rice)GrainAlso from this group: Cornus (Corn), Tortillibus (Tortilla)0% Elaidic a.0% Myristoleic a.0% Palmitoleic a.0% Sapienic a....100% Rice

FromGroup

Factoid

Jucinus Tamatus (Tomato)VegetablesAlso from this group: Leafitus Lactuca (Lettuce), and Guacamus (Avocado)Since 2006, California Avocado Commission has endorsed the avocado sustainability program developed by Chipotle. In addition to burritos and tacos for meat lovers, we offers a number of vegetarian and vegan dining choices.

FromGroupFactoid

Maximus Protinus (Beans)Beans2004 - - 10% organically grown beans2005 - - 15% organically grown beans2007 - - 25% organically grown beansToday - - 30% organically grown beans

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 3 -2 0 /.0 59PosterThomas McNultyIdentity 2

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -0 6 0 . / 0 3 -2 1 Ultimate Transparency

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 3 -2 2 /.0 61T-shir tsThomas McNultyIdentity 2

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 3 -2 4 /.0 6 3PostersThomas McNultyIdentity 2

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - - Ultimate Transparency0 6 4 . / 0 3 -2 5

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - Thomas McNultyIdentity 2 0 3 -2 6/.0 6 5Brochure

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s u b j e c t - -i n s t r u c t o r - -c o u r s e - - Thomas McNultyIdentity 2 0 3 -2 8 /.0 67Brochure


ingredients

vocabulary

typography

color

applications

table of contents

4

16

20

30

34

068068 chipotology ingredients

what

group

what

group

chickus /chik-kus/ Chickensteakus /Stık-kus/ Beef

Chicken, poultryMeat

Steak, beefMeat

When you order naturally raised beef at Chipotle, you’re getting meat with no added growth hormones, or antibiotics. Our steak is marinated for twelve hours in our smoky spicy chipotle pepper adobo, then grilled to a juicy medium-rare. Today, more than fifty percent of our beef is from farmers across the country who meet the naturally raised criteria set forth in our Food With Integrity standards.

The supply for better chicken is scarce, but the amount has grown over time as demand for naturally raised chicken has grown, today all of the chicken we serve is naturally raised. Our chicken is marinated in our chipotle pepper adobo, then grilled. To meet our naturally raised standard, chicken is never given antibiotics, they have more room to move than in conventional chicken operations, and are vegetarian fed.

068 chipotology

what

group

Avocado, GuacamoleVegetable/fruit

guacamolus \gwa-ka-mol-us\ Avocado

Since 2006, California Avocado Commission has endorsed the avocado sustainability program developed by Chipotle. Our guacamole is made fresh several times a day everyday. We lovingly mash just-picked, ripe Hass avocados, then blend in freshly chopped cilantro, red onions, jalapeño peppers, citrus juice, salt and selected spices to create the silky sexy guacamole we love.

068 chipotology

what

group

LettuceVegetable/fruit

leafinus Lettuce

We use only the freshest, most flavorful vegetables that we could find. Here at Chipotle we use romaine lettuce for our tacos and fresh salads. Why? Because it tastes better than standard iceberg lettuce. Why settle for less flavor? Romaine hold up well against heat so you’ll always have the greenest, most delicious looking salad ever. Cause we all eat with our eyes first ya know.

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 3 - 3 0 /.0 6 9ChipotologyThomas McNultyIdentity 2


what

group

what

group

Pinto beansProtein

PorkMeat

protinus \pro-te-nus\ Pinto Beansporkuss \por-kus\ Pork

Our pork is seared, then braised for hours until it’s fall-off-the-bone tender and finally gently shredded. Chef’s recommendation: crispy tacos with carnitas, sour cream, hot salsa and romaine lettuce. Since 2001, all pork served in our restaurants has been from pigs raised in a humane, sustainable way. And we’ll continue until all of our meats in all our restaurants meet this standard of care and integrity.

Our pinto beans have a smoky aroma and a mildly sweet heat. These beans are seasoned with bacon, in addition to several herbs and spices. Every year we increase the amount of organic beans we buy for our restaurants. We’d love it if all of our beans could be organic tomorrow. Unfortunately, it takes time for supply to meet the demand, but eventually we hope all of our beans at all our restaurants will be organic.


what

group

what

group

tamatus \ta-ma-tus\ Tomato

TomatoesVegetable/fruit

White RiceGrain

grainulous \gran-u-lus\ Rice

We steam white rice every hour of the day until it is light and fluffy, then toss it with freshly chopped cilantro, a dash of citrus juice and a little bit of salt for extra flavor. Rice, most believe, is one of the oldest foods on the dinner table. Archaeologists trace it back to about 5000 BC and historians note that it was mentioned in relation to China, where they held annual rice ceremonies, as early as about 2300 BC.

Fresh ripe chopped tomatoes are used for our fresh tomato salsa. Mixed with red onions, jalapeño and freshly chopped cilantro it makes for a mildly tangy, and refreshing taste. Contrary to popular belief tomatoes are actually a fruit, not a vegetable. The spelling of tomato is also commonly misspelled like potato. Remember not to but on the ‘e’ unless it’s plural. Yes we are talking to you Mr. Quayle.

069ingredients

what

group

CornVegetable/fruit

cornulous \korn-u-las\ Corn

Corn, one of nature’s sweetest treats. We use only the finest corn in our corn tortillas. Corn is not only used in our delicious corn tortillas, it is also the main component to our Roasted Chili-Corn salsa. Sweet succulent corn, blended with roasted poblano peppers, jalapeño peppers, red onions and freshly chopped cilantro. This unique robust salsa is both sweet and mildly spicy.

069ingredients

what

group

CheeseDairy

cheesus \chee-sus\ Cheese

Say Cheese! We absolutely love our fresh cheeses used in all of our food. A blend of freshly grated jack and white cheddar cheese makes for great flavor in every bite. We grate our cheese from large blocks daily, which ensures a moist, creamy texture. Our cheese is made from a vegetable-based rennet and is therefore an acceptable vegetarian option.

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18 chipotology

quality to be characteristic.freshnuss /fre ˘sh ne ˘s/ a. Fresh-ness 1. New to one’s experience; not encountered before. 2. Not preserved, as by canning, smok-ing, or freezing the product.

fulfillnuss /foo l-f ı l/ t.v. Fullfilling 1. To bring to realiza-tion 2. To measure up to; satisfy, or to complete. Eating those tacos really fulfilled my craving for something yummy.

heatnus /het-e-nus/ n. Heat 1. The state of having or generat-ing a relatively high degree of warmth. 2. The condition or quality of being hot: the heat of an oven or our hot sauce.

hawtnus /hot-nus/ a. Hot 1. Hav-ing or giving off heat; having a high temperature. 2. Having or causing a sen-sation of great bodily heat. That taco is hawt.

hungerous /hung´gr-us/ a. Hun-gry 1. Having a desire, craving, or need for burritos, feeling hunger. 2. Indicating, charac-teristic of, or characterized by hunger. When is lunch?

humongonous /humán-gun ı s/ a. Big 1. Large, as in size, height, width, or amount: a big house; a big taco. 2. Of major concern, importance, gravity, or the like: a big problem.

indulgi / ın-dul´j-i/ v. Indulge 1. To yield to the desires and whims of, especially to an exces-sive degree; eating a bunch of our yummy chips and freshly made guacamole for starters.

localnus /lokəl-nus/ a. Local 1. Pertaining to a city, town or small district rather than

adicti /ə-dıktí/ a. Addictive 1. Causing or tending to cause addiction 2. Characterized by or susceptible to addiction like our delicious fresh guacamole.

appitiznus /ap´ĭ-tı ´z-nus/ a. Appetizing 1. Appealing to or stimulating the appetite; savory. 2. Appealing; like our tempt-ing steak burritos with extra cheese.

convienus /kən-ven us/ a. Con-venient 1. Suitable or agreeable to the needs or purpose; 2. At hand; easily accessible: Our lines are so fast you can get back to work on time.

cravini /krav-in-i/ v. Craving 1. To long for; want greatly; desire eagerly: to crave sweets; to crave affection. 2. To require; need: a problem craving prompt attention. You going to eat that?

crunchini /krunćheńi/ a. Crunchy 1. To chew with a loud crushing sound. 2. To produce, or proceed with, a crushing noise, Mmm crispy tacos.

delectabis /dı-lək´t-bis/ a. Delectable 1. delightful; highly pleasing; enjoyable: a delectable witticism. 2. a delectable dinner.

deliciosus /dı-lısh´ə-o´sus/ a. Delicious 1. Highly pleasing to the senses, esp. to taste 2. Very pleasing; delightful: a delicious chicken salad.

devournuss /dı-vourńus/ v. Devour 1. To eat up greedily 2. To destroy, consume, or eat 3. Scarfing down some carnitas.

flavornous / fla´vər-nus/ n. Flavor 1. Distinctive taste; savor 2. A distinctive yet intangible

33color palette

pantone

cmyk145c 20 m 75 y 100 k 80

4625c 20 m 75 y 100 k 80

pantone

cmyk

pantone

4625

pantone

7506

pantone

483

583c 20 m 75 y 100 k 80

7506c 20 m 75 y 100 k 80

pantone

cmyk

484c 20 m 75 y 100 k 80

483c 20 m 75 y 100 k 80

Primary color background to be used in promotional posters (chicken), brochures, and t-shirts. T-shirt: paprica.

Chipotle’s Adobo brown, commonly seen in the Chipotle logo is to be used for type and rules throughout the campaign.

Primary color background to be used in promotional posters (steak), brochures, and t-shirts. T-shirt: atlantis.

The off-white, or putty color is to be used as an optional background color for brochures, print, and the quarterly newsletter.

Primary color background to be used in promotional posters (pork), brochures, and t-shirts. T-shirt: camel.

This deeper shade of brown is to be used for rules and fine type for body copy only. Black is never an acceptable substitute.

secondary color palette

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 3 - 3 2 /.071ChipotologyThomas McNultyIdentity 2

19vocabulary

or smell: a savory aroma. 2. piquant: a savory jelly like like quality. We don’t serve jelly. But our meat is definitely savory.

simplistus /sım-plıstús/ a. Easy 1. Not hard or difficult; requir-ing no great labor or effort: an easy victory. 2. Our online ordering system is simple.

scarfilicious /scarf i-lish us/v. Chow Down 1. Chow down, to eat; eat a meal, esp. the main meal of the day: In the army we usually chow down at 6 p.m.

smokinus /smo´keńus/ a. Smoky 1. Emitting smoke, esp. in large amounts. 2. Hazy; darkened or begrimed with smoke. 3. a rich earthy flavor that lets you know it was grilled just right.

spicynuss /sp ı ´se-nus/ a. Spicy 1. Seasoned or containing a spice: a spicy salad dressing. 2. Characteristic or suggestive of spice like our meats.

sustainabus /sə-stāńə-bus/ a. Sustainable 1. To support, hold, or bear up from below; bear the weight of, as a structure. 2. To bear (a burden, charge, etc.).

swiftinus /sw ı fté-nus/ a. Fast 1. Moving or able to move, operate, function, or take effect quickly; quick; swift; rapid: a fast pain reliever; 2. Our lines.

tastibilis /ta´ste/ a. Tasty1. Good-tasting; savory: a tasty canapé. 2. Informal. having or showing good taste; tasteful.

yumminus /yumé-nus/ a. Yummy 1. Very pleasing to the senses, esp. to the taste; delicious: The waiter brought out a tray of yummy food. 2. Extremely

an entire state or country. 2. Fresh

ingredients that come from nearby farms. Never frozen and always delicious.

jucinuss /joo ´se-nus/ a. Juicy 1. Full of juice; succulent. 2. Richly interesting 3. Our toma-toes are fresh and juicy.

maximus /mak´sə-məm/ n. maximum 1. The greatest quantity or amount possible, assignable, allowable. 2. The highest amount, value, or degree attained and or have been recorded before.

mildini /mı ld-e-ni/ a. Mild a1. Amiably gentle or temperate in feeling or flavor. 2. Charac-terized by showing gentleness, as manners or speech: or a not- so-spicy salsa on your salad.

organical /ôr-gan´ ıkal/ n. Organic 1. Characteristic of, pertaining to, or derived from living organisms: organic remains found in rocks. 2. Over 30 per cent of our beans are organic.

protinuss /pro´tenús/ n. Pro-tein 1. Proteins are fundamen-tal components of all living cells and include many substances.They are essential in the diet of animals for the growth and repair of tissue.

satisfacti /sat´ıs-fací / v. satisfying 1. To fulfill the desires, expectations, needs, or demands 2. To put an end to (a desire, want, need, etc.) There is nothing more satisfying than some chips and guac.

savori /sa´və-re/ a. Savory 1. pleasant or agreeable in taste

22 chipotology

gotham Bold (All Caps)

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group whenSlab Serif

Newsletter

Slab SerifPoster

Clarendon is a friendly slab serif typeface to be used as the main type treatment. Commonly used in headlines and dictionaries this typeface was an obvious choice. It is to be used for all large bodies of text set in 9/11pt bold. It may be used as an alternative headline or subheader when set in small caps. Whenever a definition for “Chipotology” is provided, it shall always be set in Clarendon bold.

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Jucinus Tamatus (Tomato)VegetablesAlso from this group: Leafitus Lactuca (Lettuce), and Guacamus (Avocado)Since 2006, California Avocado Commission has endorsed the avocado sustainability program developed by Chipotle. In addition to burritos and tacos for meat lovers, we offers a number of

8/11

9/11

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Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - - Mark My Words072 . /11- 0 1

f i r s t i m p r e s s i o n- -

Posters are displayed in public to get attention and provoke curiosity.

v i s i t i n g - -

Customers visit the restaurant.


l i n i n g u p- -

While waiting in line, customers spend time to read the brochures and are introduced to the loyalty program.

r e a d m e- -

After signing up, customers will receive the newsletter quarterly.

w e a r m e- -

T-shirts customized to each customer are also sent as birthday gifts or rewarding items.

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -074 . / 0 4 - 0 1

04 ./ 11

Vin du Coeur

Vin du Coeur

An American taking a five-minute shower uses more water than a typical person living in a developing country’s slum uses in a whole day. A bio-sand water filter that costs $100 (approximately 29 cups of Starbucks coffee) can provide water for up to 100 people for 10 years with little or no maintenance. It also costs $500 to drill a well including the hand pump, providing clean water everyday for a whole village in a third world country.

Wine to Water is a 501 (C)(3) non-profit aid organization focused on providing clean water to people in need around the world. Wine To Water focuses on sustainable solutions to water and sanitation problems. The concept originally was to put on benefit wine events, such as wine tastings, then use all of the money raised to support water projects in third world countries around the world.

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -076 . / 0 4 - 0 3 Vin du Coeur

Design an identity system, including the logo, business card, letterhead, and envelop for a selected non-profit organization; then create a brochure, and a take-away gift at one of their fundraising events. The identity should not only represent who the organization is but also convey the integrity of what that organization is doing to help people in need around the world.

Wine to Water is a 501 (C)(3) non-profit organization focusing on providing clean water to people in need around the world. Doc Hendley, Wine to Water’s founder and president, dreamed up the concept of the organization while bartending and playing music in nightclubs around Raleigh, North Carolina. In January 2004, the first fundraising event was held and by August of that same year, Doc was living in Darfur, Sudan, installing water systems for victims of the government supported genocide. When Doc returned home in August 2005, what he had seen in Darfur drove him to continue building the organization. By 2007, Wine to Water became official. Since 2004, the organization has brought sustainable, clean water to more than 25,000 individuals in more than five countries.



s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 4 - 0 4 /.077Design BriefLaura MiltonGraphic Design 3

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -078 . / 0 4 - 0 5 Vin du Coeur

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 4 - 0 6/.079IdentityLaura MiltonGraphic Design 3

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - - Mark My Words0 8 0 . /11- 0 1

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -0 8 2 . / 0 4 - 0 9 Vin du Coeur

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 4 -10 /.0 83BrochureLaura MiltonGraphic Design 3

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -0 8 4 . / 0 4 -11 Vin du Coeur


CompassionateMemorable Integrity Elegance Sophisticated


Men/Women Age 25 to 55


LogoStationery Brochure Takeaway gift

t y p e fac e s- -

Hoefler TextAkzidenz Grotesk

p r o g r a m s- -


p r i n t e r- -


m at e r i a l s- -

Neenah Sundance TextNeenah Sundance Cover

d u r at i o n- -

7 weeks

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 4 -12 /.0 8 5BrochureLaura MiltonGraphic Design 3

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 4 -14 /.0 87Take-awayLaura MiltonGraphic Design 3


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Places we’ve helped

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 4 -16/.0 8 9Water MapLaura MiltonGraphic Design 3

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -0 9 0 . / 0 5 - 0 1

05 ./ 11

Made to Scale

Made to Scale

What makes a package so compelling and different that it attracts people to pick it up at first sight to examine it side by side? How does a package for a fishing reel excite people and immediately set them in the mood for the joyful and fascinating experience that they’re about to have? In a field where packaging design has so much potential to grow and expand as in the fishing reel and fishing equipment industry, possibility and imagination is unlimited.

The Abu Garcia fishing equipment company was founded in Svängsta, Sweden, near the Morrum River in 1921. Today, it is the world’s most advanced fishing reel factory, as its fine Swedish engineering and craftsmanship continue to develop and produce rugged, dependable rods, reels, and lures for all types of fishing for professionals all over the world. Thus, packaging for Abu Garcia’s products should represent where the brand stands among its competitors in the market and where it will be in the future.

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - - Made to Scale

Low-profile Baitcast reelFeatures X-Cräftic™ aluminum alloy, the Carbon Matrix™ Drag System with 22-pounds of maximum drag, Infini II™ Spool design, six-pin centrifugal break, synchronized level wind, and line alarm

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s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 5 - 0 4 /.0 93Design BriefThomas McNultyPackage Design 4

To redesign the packaging for a line of a selected company of fishing equipment. Products included a fishing reel, two sets of fishing line, and lure. The final packaging for the products must be cohesive as a line and stand out among competitors.

Abu Garcia was founded in Svängsta, Sweden, near the Morrum River in 1921. Originally a watch factory, the company turned its focus to the development of precision fishing reels in the late 1930s under the direction of Gote Borgstrom.

Packaging for Abu Garcia’s product should represent where the brand stands in the market. Fishing is a fun and fascinating experience, thus packaging for fishing products should not only display the products themselves, but also the experience people can have while using them. This goal was achieved by remarkable visuals and a strong bold color palette. Buyers can quickly figure out what the product is and feel excited about the experience that they are about to have while using it.

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Easy to cast and handle, multi-purpose mono, strong and reliable, controlled stretch

Abu Garcia was founded in Svangsta, Sweden, near the Morrum River in 1921. Originally a watch factory, the company turned its focus to the development of precision fishing reels in the late 1930s under the direction of the founder’s son, Gote Borgstrom.



Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -0 9 4 . / 0 5 - 0 5 Made to Scale

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 5 - 0 6/.0 9 5PackagesThomas McNultyPackage Design 4

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -0 9 6 . / 0 5 - 0 7 Made to Scale


FascinatingJoyful Energetic Dynamic Memorable


Professional anglers Age 20 to 55


Packaging for a fishing, reel, line, and lure

t y p e fac e s- -

Din Bold/Regular

p r o g r a m s- -

Adobe Photoshop Adobe InDesign

p r i n t e r- -


m at e r i a l s- -

Moab Lasal Photo Luster

d u r at i o n- -

3 weeks

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 5 - 0 8 /.0 97LureThomas McNultyPackage Design 4

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - - Made to Scale0 9 8 . / 0 5 - 0 9

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - Thomas McNultyPackage Design 4 0 5 -10 /.0 9 9Reel

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -102 . / 0 6 - 0 1

06 ./ 11

Celestia l Substance

Celestial Substance

Gi in modern Greek means Earth—the origin of all human adventures, the place that witnessed us flying into the endless sky and diving into the deep blue ocean. It was chosen to be the name for a line of skin care products, serving as a sub-brand for Omega.

Being the first and only watch that has ever been to the Moon, Omega is known for its long rich history and pioneering spirit. It’s the brand of timeless beauty and elegance; a symbol of achievement, success, and luxury. To design packaging for a sub-brand of Omega means to understand and decode the brand equities, then transform them into graphics and carry them over to a new format. The final packaging is a product created based on emotion and represents the face of the brand Omega.

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -10 4 . / 0 6 - 0 3 Celestia l Substance

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 6 - 0 4 /.10 5Mood BoardThomas McNultyPackage Design 3

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -10 6 . / 0 6 - 0 5 Celestia l Substance

To create a line of skin care products for an existing brand that is far removed from the world of cosmetics. By understanding the company’s background, brand equity, and image. The goal is to create compelling packaging for retail markets and cohesive product extensions with an in-store display.

Omega SA is a luxury watchmaker based in Biel, Switzerland. Owned by the Swatch Group, it is one of the most known and recognized watch manufacturers in the world. Omega is defined by its pioneering spirit. Thus, I wanted to create a brand that is not only luscious and memorable, but also captures Omega’s long rich history. I decided on the name Gi (γη), which in modern Greek means Earth —the origin of all human adventures.

Omega’s watch is the first and only watch that has ever been to the Moon. Thus, I chose Earth’s only natural satellite to be my main inspiration. The design is influenced by the magnificent scene of earthrise seen from the Moon. The project’s celestial palette was reduced to 3 main colors —matte black, matte white, and pearlescent white. The bottles and jars are all in the basic shape of cylinders. Every effort was taken in order to make the typography the hero of the design. I wanted the type to look sophisticated and effortlessly beautiful to exhibit the luxury and timelessness of the brand, yet remain very modern and stylish to accommodate the young demographics. The in-store display was designed to follow the celestial theme. It was made to resemble one of the craters of the Moon that we can only get a glimpse of during the clearest of nights.



s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 6 - 0 6/.107Design BriefThomas McNultyPackage Design 3

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -110 . / 0 6 - 0 9 Celestia l Substance

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 6 -10 /.111Logo StudyThomas McNultyPackage Design 3

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -112 . / 0 6 -11 Celestia l Substance

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 6 -12 /.113Layout StudyThomas McNultyPackage Design 3

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 6 -14 /.115ProductsThomas McNultyPackage Design 3


LuxuriousPrecise Honorable Timeless Pioneering spirit


Men/Women Age 25 to 55


ProductsIn-store display

t y p e fac e s- -

UniversAkzidenz Grotesk

p r o g r a m s- -

Adobe Illustrator

p r i n t e r- -


m at e r i a l s- -

AcrylicEnamel paints

d u r at i o n- -

7 weeks

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 6 -16/.117DisplayThomas McNultyPackage Design 3

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -118 . / 0 7- 0 1

07 ./ 11

Diagonal Cut

Diagonal Cut

Founded by two ambitious young men in 1995, Boxcar Paper Co. is a company located on South Market street, San Francisco. Joseph Sperkske and Thomas Banks, the two founders, had had experience in printing for almost 7 years before they decided to shift to the paper making industry. They’ve been producing high quality papers that have been used extensively by graphic designers not only in San Francisco but also across the country.

When asked to establish the identity system for Boxcar Paper Co., I asked myself “How can I make the brand unique and memorable? How can I tell the story about the company and transform its personality into graphics so that viewers can get the energetic and ambitious nature of Boxcar Paper Co.?” To attain the goal of this project means to answer fully those questions.

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -12 0 . / 0 7- 0 3 Diagonal Cut

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 7- 0 4 /.121Design BriefMax SpectorGraphic Design 2

Given a name, come up with a paper company and establish its brand equities. Then create an identity system including the logo, letterhead, envelop, business card, and a set of 3 posters to promote an event for the company.

The name Boxcar originated from the two co-founders’ hobbies, which were boxing and car races. Thus I chose sports to be the theme for the company’s identity design. The logotype, which was customized for the company so it is ownable, is dynamically placed on an angle with a diagonal line throughout the system to achieve a freshness and enthusiasm, while the delicate and stylized typography brings back an elegance and sophistication. On the business card, one side is dynamic and asymmetrical and the other is more settled and symmetrical to serve the same purpose. The flap of the envelop is diagonal, which gives it more energy, emphasizing the company’s distinctive personality.

The secondary graphic is created to show more variety and ties in with the logo. Strong colors—orange yellow and dark blue—are used to make a strong impression and a bold statement about who the company is. The yellow in the logotype blending in with the background creates intrigue and is kept consistent throughout the whole system. The dark olive green is used as an accent color to print the pattern inside the envelop and on the back of the letterhead. It adds a nice little surprise and dimension to the system.



s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 7- 0 6/.123IdentityMax SpectorGraphic Design 2

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -124 . / 0 7- 0 7 Diagonal Cut

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 7- 0 8 /.12 5StationeryMax SpectorGraphic Design 2

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 7-10 /.127Event PostersMax SpectorGraphic Design 2

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -12 8 . / 0 7-11 Diagonal Cut


AmbitiousEnergetic Bold Sophisticated Exciting


Artists, designers Printers, binderies


LogoStationery Posters

p r o g r a m s- -

Adobe Illustrator Adobe InDesign

p r i n t e r- -


m at e r i a l s- -

French Speckletone, Madero Beach, 70lb. Text

d u r at i o n- -

7 weeks

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 7-12 /.12 9ExplorationsMax SpectorGraphic Design 2

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -13 0 . / 0 7-13 Diagonal Cut

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 7-14 /.131Event PostersMax SpectorGraphic Design 2


08 ./ 11

Better with Age

Better with Age

Balance is always beautiful—balance in form and shape, in color, in melody, in mind, in space. To wine lovers, it’s the balance in the scent and taste that can only be achieved by passion and experience in the art of wine making. At Husch Vineyards, the oldest winery in the Anderson Valley, located in Mendocino County, Northern California, not only do the staff care about perfecting their wine, but they also try their best to maintain the balance for the ecosystem.

To design the labels for Husch wines is to decode the personality and translate what the Husch family does into graphical representation. A successful label should both sell the emotion that the brand conveys and carry the winery’s personality.

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -13 6 . / 0 8 - 0 3 Better with Age

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 8 - 0 4 /.137ExplorationsThomas McNultyPackage Design 3

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 8 - 0 6/.13 9IdentityThomas McNultyPackage Design 3


Based on extensive research, the project is to design the labels for three bottles from two different tiers of a selected winery.

Husch Vineyards is a small family owned and operated winery. Husch is the oldest winery in the Anderson Valley, located in Mendocino County (Northern California) just couple of hours north of San Francisco. Under the direction of third-generation family members, Husch produces 21 different wines, 6 of which are distributed nationally. Small lots of special wines are also available exclusively at their tasting room, a converted pony barn dating back to the late 1800s.

Made from grapes grown on vineyards managed by the winery, Husch has been known for their consistently high quality and produces many world-class estate bottled wine from vintage to vintage. Inspired by the long history of its vineyards, for the logo I created an ambigram to represent the unchanged quality of Husch wines. In addition, the idea of beauty and balance is played out to complete the picture of the art of wine making.



s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 8 - 0 8 /.141Design BriefThomas McNultyPackage Design 3


BalanceLuxurious Mindful Integrity Sustainable


Wine lovers Age 21 to 55


Labels for two bottlesfrom the lower tier and one from the higher tier

t y p e fac e s- -

ArcherHelvetica Neue

p r o g r a m s- -

Adobe Illustrator Adobe Photoshop

p r i n t e r- -


m at e r i a l s- -

Color Transfer Presentation Paper Matte Enamel Paint

d u r at i o n- -

7 weeks

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 8 -10 /.14 3Lower t ierThomas McNultyPackage Design 3

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -14 4 . /11- 0 1 Better with Age

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 8 -12 /.14 5Higher t ierThomas McNultyPackage Design 3

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - - Mark My Words14 6 . /11- 0 1


09 ./ 11

I , Human

I, Human

We are all familiar with machines that feel emotions and have human-like compassion from what we’ve read or seen in books and films. Although the gap between fiction and fact appears vast, some researchers in artificial intelligence now believe that it’s only a question of time before robots walk among us and feel emotion.

The project is a close study of how Emotional Intelligence (the ability to monitor our own and other people’s emotional states and to use that information to act wisely in relationships) has been applied to help bridging the gap between humans and machines.

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -15 0 . / 0 9 - 0 3 I , Human

The fonT is based on a raTional approach following logical principles, and builT on grid sysTems, yeT They conTain an emoTional, human elemenT.

Gestalten is known for the more than 300 books documenting and anticipating vital design movements. They also provide consulting, art direction, production, distribution, and design service to clients all around the world.

Blender Pro is one of the fonts that are published by Gestalten. Designed by Nik Thoenen, the founder of the Vienna-based collective “re-p.org,” the font is based on a rational approach following logical principles and built on grid systems, yet the characters still contain emotional, human elements. This unique juxtaposition in Blender’s personality has become the key factor to develop the concept for the whole project.

This is a promotional gift package that one would receive from an existing type foundry upon purchase of a typeface. The job is to design a book and poster to promote the typeface and its family. Based on extensive research, the package needs to reflect the notion behind the typeface.



s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 9 - 0 4 /.151Design BriefArie l GreyTypography 4

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Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - - I , Human152 . / 0 9 - 0 5

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - BookArie l GreyTypography 4


ModernStructural Ambitious Informative Human


Designers Printers


BookPoster

t y p e fac e s- -

Blender ProVitesse

p r o g r a m s- -


p r i n t e r- -


m at e r i a l s- -

Epson Presentation Paper Matte

d u r at i o n- -

15 weeks

0 9 - 0 6/.153

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - - I , Human15 4 . / 0 9 - 0 7

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - BookArie l GreyTypography 4 0 9 - 0 8 /.155

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -15 6 . / 0 9 - 0 9 I , Human

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 9 -10 /.157BookArie l GreyTypography 4

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -158 . / 0 9 -11 I , Human

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -16 0 . / 0 9 -13 I , Human

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -16 4 . / 0 9 -17 I , Human

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 9 -18 /.16 5PosterArie l GreyTypography 4

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -16 8 . /10 - 0 1

10 ./ 11

Talk to Me

Talk to Me

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -170 . /10 - 0 3 Raising AIDS Awareness

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 10 - 0 4 /.171Print 1 PosterTroy Alders


Simple yet effective, this poster grabs people’s attention and communicates quickly the message—to raise awareness about AIDS and promote the practice of safe sex.

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -172 . /10 - 0 5 Type Classif ication


The five posters represent five classifications in typography—Old Style, Transitional, Modern, Slab Serif, and Sans Serif.

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 10 - 0 6/.173Typography 1 PostersRenée D’Arcy

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - - Type Classif ication174 . /10 - 0 7

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - Typography 1 PostersRenée D’Arcy 10 - 0 8 /.175

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -176 . /10 - 0 9 What ’s Your Passion?

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 10 -10 /.177PostersTony JagodaFundamental of GD


This set of posters was a collaborative work with Iriko Gunabe. We were asked to design for something that we were most passionate about, and the answer was graphic design. The three posters stand for three main weapons that all graphic designers use— typography, photography, and illustration.

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -178 . /10 -11 What ’s Your Passion?

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 10 -12 /.179PostersTony JagodaFundamental of GD

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -18 0 . /10 -13 Tribute to a Typeface

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 10 -14 /.181Typography 2 Card SetSami Saaud


11 ./ 11

Mark My Words

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - - Mark My Words19 2 . /11-11

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - - Mark My Words19 4 . /11-12

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -19 6 . /11- 0 1

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - 0 0 - 0 0 /.197Senior Por t fol io Thank YouMary Scott

ac k n ow l e d g e m e n t- -

I would like to thank all my family, friends, and teachers for having been encouraging and supporting me.

Thanks to Dad, Mom, Grandma, and Sister for believing in me.

Thanks to friends—Peter Pham for the help and sleepless nights, Anh Ta for always being there for me.

Thanks to Ms. Ngo Thi Phong Lan for the trust and guidance, to all of my teachers for the knowledge and inspiration.

fac u lt y- -

Mary Scott, Thomas McNulty, Roland Young, Tony Jagoda, Sami Saaud, Max Spector, Mark Reynolds, Michael Kilgore, Claude Dieterich, Christine George, Amy Broadbent, Renée D’Arcy, Ariel Grey, Troy Alders, Allen Gaoiran, Laura Milton, Scot Crisp

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - - Closer

c o n t e n t- -

All photography, text, and illustration by designer

c o p y r i g h t ©2 010 t r a n h u y n h- -

All rights reserved. No part of this book may be reproduced, in any form or by any mean, without written permission of its owner.

19 8 . / 0 0 - 0 0

s u b j e c t - -i n s t r u c t o r - -c o u r s e - - Mary Scott Senior Por t fol io

s c h o o l- -

School of Graphic Design Academy of Art University

s t u d e n t- -

Tran Huynh [email protected] 415.609.4504

i n s t r u c t o r- -

Mary Scott

b o o k b i n d e ry- -

Herring and Robinson 100 North Hill Dr. Suite 5 Brisbane, CA 94005

p r i n t e r- -

Giant Horse Printing 1336 San Mateo Ave. South San Francisco CA 94080

p h o t o g r a p h y- -

Tran Huynh

t i t l e- -

Closer

s t o c k- -

Finch 100lb. Cover Finch 100lb. Text

f o n t s- -

Hoefler Text Gotham Narrow Serifa

p r o g r a m s- -

Adobe InDesign Adobe Photoshop Adobe Illustrator

0 0 - 0 0 /.19 9Colophon

Closer s e l e c t e d w o r k s o f t r a n h u y n h p r o j e c t - -2 0 0 . / 0 0 - 0 0 Closer

v i s i t- -

www.tranhuynh.com

Tran Huynh's Portfolio

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