Tran helmet pitch
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Transcript of Tran helmet pitch
![Page 1: Tran helmet pitch](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a6612e07f8b9a214f8b5119/html5/thumbnails/1.jpg)
Tran Helmet
Reem Alattas
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Current state of Art
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Value Proposition
Combining all cycling safety aspects in one
product, that increases cyclists visibility and
conveys better communication with other
road users.
👷 👁 💬
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Tran Helmet
Front Headlight
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Tran Helmet
Left Signal Right Signal
Slow Down
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Micro-Controller
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On/Off Switch
Switch
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Target Market
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Market Validation
$809,551$149,212
+
$180,992
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Market Size
👷12 - 15 M
helmets sold yearly in USAtotaling
$1.2 B
🚲15.9 M
bicycles sold yearly in USAtotaling
$6.5 BSource: bicycleretailer.comSource: helmets.org
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Marketing
Events
• Bike for HOPE – New Haven, CT
• Tour de Lyme – Lyme, CT
• The Race Against Extinction Earth Day Outdoor Activity Challenge – NYC, NY
Partnerships
• Bike Tours
• Bike Rentals
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Marketing
• Digital Marketing Channels:
– Email Marketing
– Search Engine Optimization (SEO)
– Social Media Marketing (SMM)
• Tech Bloggers
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Competitive Analysis
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Competitive Advantage
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Business Model
Each unit retails for
$150
Projected sales by 2018
$1.5M
25%Earned royalty
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Financial Projections
Each unit costs
$120
Profit Margin
%20
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Break Even Analysis
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Investment &
Use of Funds
Production Prototype
$10,000
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Team
• Reem Alattas – CEO
– Microsoft
– Robotics Mentor
– Spinning Instructor
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Press
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Q & A