Training Program

Tingting Wang

Establishing sound personal contact 1 Make your potential customers feel special. With our busy

life style and wanting to get the lowest prices personalized customer service has gone the way of the high road. But the thing is customers still want to be recognized. By taking a little bit of time and possibly spending a few extra pennies you can make your customers and potential customers feel special. This is a simple task to complete, for example you can send them a personal thank you note or enclose a small gift in with their purchase.

2 Combine business with pleasure by planning an event for a charity that you like. By doing this you are going to meet lots of new people and can get a chance to promote your business which can bring you more customers. At the same time you are able to prove your leadership skills which can cause people to have more confidence in your company,

which can lead to word of mouth referrals.

3 Provide something to help the customer stay at your place of business longer. For example IKEA and other malls provide free child care or low cost child care so that parents can spend a longer amount of time finding what they want without having to worry about kids. If you have a business online you can offer customers certain incentives to return again such as free shipping for return customers, discounts, etc

4 Send out newsletters through both email and regular mail. In these newsletters be sure to include stuff that your potential clients will be interested in. You should include your current promotions, tips on using your products or services, and be sure to personalize the newsletter by giving your customer something special, like a certain percent off their next purchase or a free gift with their next purchase. .

5 Contact your local media about doing reviews of your business. Editorials and reviews carry far more weight in marketing then paid advertisements do. People who write these reviews are reporting what they have discovered about your business which can help draw in even more customers. For example a restaurant that gets a five star review will most likely get more customers from the newspaper than a similar restaurant that only got a two star review.

Communication techniques

Principles of Good Communication 1. Trust must be built for communication to be effective.

2. Everyone takes in information differently.3. It is very important to listen.4. The way you present yourself speaks volumes.5. Face to face communication is better than over the phone.6. Everyone has a unique personality style and thus will have a unique communication style.7. Feedback from those you are communicating with is very important.8. You should try to limit the distractions.9. Be careful of the words you use. Everyone attaches their own meaning to words.10. Verbal information often gets a new translation each time it is given.

Efffects of Good CommunicationThe more people who are inspired by your words, the more successful your business will be. If your communication and words are lackluster, then you are ultimately not going to be remembered. Politicians are good example of the effects of communication. Think of President Kennedy, who was thought to be a great orator. He is remembered for many of his speeches and words.

Benefits of Good CommunicationGood communication in the business world will also increase your success. If you have good communication, then you are more likely to increase sales or persuade more clients as compared to your competitors. As a result, you will be financially successful and will be at the top of your game. Failing to have good quality communication in your business can mean errors, confusion and lost work, which translates into failing business.

Listening techniques

Acknowledge FeelingsObservation: Are the eyes shifting around? Does the voice sound strained or agitated? Is the posture rigid?...Intuition:This underrated instrument can also provide clues if one is open to it. It's as simple as sensing the vibrations emanating when the other person enters a meeting room or an officeAsk: This basic technique often elicits the best information. Ask how the person feels

Word hard to listen well.To practice listening, consider the following:- Avoid interrupting the speaker.- Remain still.- Maintain eye contact.- Acknowledge by nodding your head.- Ask for clarification whenever necessary.- Repeat what was said for complete understanding.

Blood circulates faster, the heart rate and body temperature accelerate slightly. That means focus

Effective Selling Technique

1. Outcome SettingThe best salespeople probably make fewer sales calls - but better ones. They understand that the best persuasion techniques in the world work much better with some planning behind them.They focus a lot of effort on preparing for a call. They determine the logical next step for each meeting.Then, working backwards, they think about what they need to do to make this outcome a reality.They look at every idea they come up with from their customer's perspective.2, State controlThe skill is being able to master your state so that it doesn’t matter if you’ve just been booked for speeding, had an argument with your partner or been in a car accident, when you walk into the sales meeting you are focused on the client.Focused enough to sense the client’s mood and if their mood is down and you’re feeling “on top of the world” you are capable of toning down your mood to be only a little more upbeat than them.

3. Language

Successful sales people are very good at the use of language.You can often spot the Professional Selling Skills of a salesperson just by listening to their language.

Questioning

The questions you ask your prospect should be aimed at finding their pain (i.e. their problem) and how big a problem it is. You can then ask questions that focus on the effects of the problem, which in turn focuses the prospect on all the benefits they would gain in

solving the problem.

Negotiation Skills

1) Learn to flinch.The flinch is one of the oldest negotiation tactics but one of the least used. A flinch is a visible reaction to an offer or price. The objective of this negotiation tactic is to make the other people feel uncomfortable about the offer they presented.2) Recognize that people often ask for more than they expect to get.This means you need to resist the temptation to automatically reduce your price or offer a discount. 3) The person with the most information usually does better.You need to learn as much about the other person's situation. This is a particularly important negotiation tactic for sales people. Ask your prospect more questions about their purchase. Learn what is important to them as well as their needs and wants. Develop the habit of asking questions 4) Practice at every opportunity.Most people hesitate to negotiate because they lack the confidence. Develop this confidence by negotiating more frequently. Ask for discounts from your suppliers. As a consumer, develop the habit of asking for a price break when you buy from a retail store

Persuasive Communication Techniques and personal presentation skills

Voice: a bit louder your voice and varying the speed of their voice. Generally, a good speaker tends to talk fast to excite and energise the listener, and slow when they want to create suspense and anticipation.

Appropriate eye contact: eye contact is a powerful communications tool. It enables you to connect with your audience, project sincerity and openness, and keep your listener’s attention.

Impact of dress: There is a proverb that says in effect, "What you say to me tells me what you think about me but what you wear tells me what you think about yourself.“ It is important to leave others a good impression.

Appropriate body language: When you move confidently and carry your body confidently, you not only feel more confident but others assume that you are. Stand in front of a mirror. Hold your head up, back straight, shoulders back, looking straight ahead. Hand and arm movements are very expressive. Learn to use your hands for emphasis, and keep hand movements smooth and flowing.

The use of humor, stories and anecdotes: Everyone loves to laugh, especially when laughter can bring your audience closer to you as a speaker. If you are going to use humor in your speech, it's important to know how to use it and when. Using jokes improperly or inappropriately can backfire and alienate your audience.

Pros and cons of any audiovisual equipment Pros:VIDEO LESSONS ON NOUNS, VERBS, ADJECTIVES, PRONOUNS, PREPOSITIONS, ADVERBS, TENSES, AND SINGULAR AND PLURAL CAN HELP STUDENTS TO ACQUIERE IMPORTANT CONCEPTS AND VOCABULARY IN THE TARGET LANGUAGE. GRAMMAR LESSONS IN THE LANGUAGE LAB CAN HELP LEARNERS TO KNOW HOW A WORD FITS IN AN SPECIFIC CONTEXT. THE STUDENT CAN EXPAND HIS/HER VOCABULARY COLLECTION EACH TIME THE PROFESSOR MAKE USE OF AUDIO-VISUAL AIDS SUCH AS COMPUTERS, PROJECTORS, AND LABORATORY. THE TEACHER CAN REACH A VARIETY OF TOPICS SUCH AS TRANSPORT, FAMILY, SPORTS, MUSIC, FOOD, AND WHETHER. STUDENS CAN LEARN AND PRACTICE THE NATIVE PRONUNCIATION OF THE TARGET LANGUAGE. VISUAL AND AUDITORY STYLES ARE WELL DEVELOPED IN THE AUDIO-VISUAL LEARNING EXPERIENCE. VIDEO LESSONS CAN BE PAUSED, REPLAYED, AND DISCUSSED AT THE PACE STUDEN

Cons:THE EQUIPMENT TO REPRODUCE AUDIO-VISUAL MATERIALS IS EXPENSIVE, SO MANY SCHOOLS, HIGH SCHOOLS, AND COLLEGES MAY BE NOT ABLE TO AFFORD IT. DIFFICULTIES WITH THE EQUIPMENT MAY CAUSE THE PROFESSOR TO WASTE PRECIOUS TIME OF THE LESSON CLASS. FIRST, CONFIRM THAT YOUR COMPUTER AND OTHER EQUIPMENT OPERATES PROPERLY. COMPUTER PROJECTED IMAGES USUALLY NEED A MORE INTENSE LIGHT THAN NORMAL OVERHEAD PROJECTORS; THE ONE AVAILABLE MAY NOT BE BRIGHT ENOUGH FOR YOUR NEEDS. THE LIGHTING IN THE ROOM SHOULD BE LOW. THE DARKNESS IN THE AUDIENCE COULD BE A PROBLEM. MATERIALS SUCH AS VIDEOS, PODCASTS, AND PRÉCIS PRESENTATIONS ARE TIME CONSUMING. BESIDES, THE PROFESSOR NEEDS TO MASTER TECHNOLOGY IN ORDER TO CREATE IT. THE OVERUSE OF AUDIO-VISUAL AIDS MAY LEAD TO THE SUBSTITUTION OF THE TEACHER.

Physical requirements of a presenter

First and foremost, no matter what you wear, your clothes should be neat and clean. Keep your shoes in good condition. Your hair should be neatly styled. For women: makeup should be subtle. Nails should be clean and neat and of reasonable length. Dress for the job you want. If you aspire to be a manager, dress like managers in your company do.

How to assess and read audience reaction

Body language can indicate interest or boredom: Are listeners nodding their heads in agreement or sitting with their arms crossed? The questions they ask can help you identify areas of your presentation that need clarification Facial expressions should be considered.

Techniques used to review the effectiveness of the presentation

Never use visuals as a substitute for wordsIntroduce yourself to members of the audience before you begin your presentationSmile: your audience wants you to succeedNumber your overheadsAlways provide audience handoutsRepeat questionsDon’t lose controlAvoid last-minute changes

Thank you