A chain is only as

strong…

Medical Representatives form the first line of action in any Pharma Company’s marketing strategy.

…as its weakest link !

Yet they are often ill-equipped to translate strategy crafted by Marketing into action on the field.

Give Your Salesforce the Tools to Achieve Breakthrough Performance !!

Introduction to the Healthcare Industry The Role and Functions of Medical Reps Teamwork and Relationship

Management Knowledge Management – Customers,

Territory, Product, Competition Presentation Skills – Attire and

Appearance, Attitude and Approach, Abilities and Aptitude

Marketing for MRs – Segmenting, Positioning, Differentiation, Branding, New Product Launch

Honesty, Integrity and Character SWOT Analysis for Personal Growth The Peter Principle and How to Beat it. Illustrated Anatomy, Physiology and

Pharmacology

HARDKNOCKS FOR THE GREENHORN is also available as a training program delivered by the Author-Facilitator Anup Soans, customizable to your specific requirements.

Medical Reps come from diverse backgrounds of Knowledge, Skills and Attitudes.

HardKnocks for the GreenHorn is an effective tool to enable Front-line Managers build a

cohesive team.

“HardKnocks for the GreenHorn is a great initiative in putting forth everything related to pharma selling in a manner that is interesting, engaging and with various practical insights. It is a great boon for beginners and experienced professionals alike.” - K. Hariram, MD, Galderma

Contact: anupsoans@gmail.com +91 93422 32949