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OUR SIMPLE

PROPOSAL IS TO HELP YOUR

PEOPLE APPRECIATE AND

EMBRACE

SOCIAL MEDIA

PARHAPS ,TO GIVE YOUTHE LEVERAGE

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SO

WHAT

IS

SOCIAL

MEDIA

Social media refers to interaction

among peoplein which they create,

share, and/or exchange informationand ideas in virtual communitiesand

networks

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ENGAGEMENTPre-social Media

Post-social Media

POSTAGES STAMPS

TELEGRAPH

TELEPHONE

ENVELOPE

POKE

LIKE

INSTAGRAM

TWEET

Thus social media is a faster and moreeffective way for two people across

a large physical distance to communicate

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SOCIAL MEDIA is the

biggest shift since

the

industrial revolution

38 YEARS

RADIO TELEVISON INTERNET IPOD

TIME TAKENTO

REACH50 MILLION

USERS

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capitalization

FYI

SHH! the fastest growing segment on facebook is 55-65 year old females; my MUM might be listening!

400,000,000will express themselves in 160 xters today

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11,000,000social media users in Nigeria

There are more internet usersin Nigeria, than there are people

living in Tanzania

3HRSThe average time spent by an internet

user online in Nigeria

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Our dominant demographic is Nigeria isbetween 0-35years70%

80% Over 80% of the people on social media are the youth

THE OPERATINGENVIRONMENT

BEGS FOR IT

Government caseless Policy is driving people online

50% of the global population is under the age of 30 years

Mobile devices act as central hubs in Nigerianslives; users spend more time social networkingand on mail than making calls.

68% of Nigerian youth monitor the News on twitter

of the most active Nigerian tweeps are aged 20-29 years60%

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ONONESIDE

MORE AND MORE POLITICIANS

STARTED ACTIVELY USING SOCIAL MEDIA

TO SPREAD THEIR MESSAGES

BEING MORE CREDIBLE AND AUTHORITATIVE

THAN TRADITIONAL MEDIA

AND.. EVENTUALLY...

INFLUENCE PEOPLESS POLITICAL VIEWS

AND INVOLVEMENT

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ONTHE

OTHERSIDE

PROTESTERS & ACTIVITISTS

TAKE ADVANTAGE OF SOCIAL MEDIA

TO CONNECT PEOPLE ALL

AROUND THEIR COUNTRY

AND INITIATE A POLITICAL CHANGE

IT BECAME SO SUCCESSFUL

THAT JAMAL IBRAHIM NAMED HIS

DAUGHTER FACEBOOK IN GRATITUDE

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WE DONT PLAN TO ,BECAUSE YOU ALREADY ARE

PROFICIENT

RATHER

WE WANT TOSHOW YOU HOW TO

USE WHAT YOU

ALREADY KNOW.

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CONTENT

140 xtersAnything but the kitchen sink

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CONTEXT

the circumstances that form the setting for an event, statement,or idea, and in terms of which it can be fully understood.

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CONNECTION

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COMMUNITY

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NOW LETS DIVE IN

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