My Top 5 Teaser Trailers

William Mackinnon

Inception

http://www.youtube.com/watch?v=7DwuVKfjctk

Sound coincides with what’s being displayed on screen

Doesn’t give anything away the storyline, although there are subtle hints as to what the film is about

Based around one main character-tempts you in (well known)

Narrative enigma

The Dark Knight

http://www.youtube.com/watch?v=68dJHWpz4u4

Recognised symbol-makes you want to watch

Familiar voiceover- Michael Cain

Well known villain

Dialogue edited well to what's being shown on screen

Part of a franchise

Paranormal Activity 2

http://www.youtube.com/watch?v=07XbSk7Rjt4

Immediate shock

Eerie build up

All dark scenes to back up establishing genre

Recording time adds to realistic effect

Visceral pleasure

Part of a Franchise

Buried

http://www.youtube.com/watch?v=zCce1JvD2vk&feature=related

Unique

Confined to same shot

Skill as an actor allows him to create a claustrophobic atmosphere

With it being such a different trailer, it makes you remember the title of the film therefore making people want to watch it

I Am Legend

http://www.youtube.com/watch?v=o7CC0kbGj6s

Doesn’t give away details of the plot- keeps you intrigued

Good apocalyptic landscape shots

Dramatic music

Music changes to fit what's being displayed

Titles help to establish basics of storyline

Narrative enigma