Christina Gagnier | CEO

The Issue

60 million people in the United States do not know how to use the Internet.

This number surpasses 5 billion people worldwide.

We know this sounds impossible, but it’s true.

TRAIL is an online education company dedicated to bringing people their first experience with the Internet.

Online learning has become a revolution, but one that has left many learners behind. MOOC’s allow Internet users to have transformative educational experiences.

We asked ourselves:

“Why is the same type of experience not available for someone new to the Web?”

Our goal was to build a platform that was well-designed and easy-to-use.

The Online Learning Gap

Our Solution

Build a platform for those who need to master URL before they get to HTML.

Organizations out in the community have told TRAIL that they have plenty of would-be contributors to the sharing economy, but they don’t know how to use the Internet.

Even with jobs in industries like dry cleaning, companies like LaundryLocker are dependent on the mastery of digital literacy skills by their employees.

The Solution?

Product Overview

We have been working for 20 months on JobScout Beta, starting in California. The site is currently 39 lessons with four core features.

Our experience with JobScout in two languages and for Android and iOS has been that users want more lessons and resources on other life skills areas, like health and finance.

What We Have Tested:JobScout

Product Overview

We built a backend system for organizations that were using JobScout, COMPASS, to allow them to track their users progress.

This information has already been critical for meeting people at their point of need and enhancing service delivery in the public sector.

COMPASS: TRAIL’s Data Analytics System

Vision: First Stop on the Internet

First time site users are greeted by a video

explaining how the site works

Users will go to one site,

discovertrail.comUsers are then

encouraged to login & create an account

First Stop on the Internet

Users will be asked a series of simple

questions to craft their site experience.

Do they want to learn about using the

Internet?

Finding a job?

Managing healthcare?

Tackling personal finance?

DistributionLibraries

Community Based Organizations

NGO’s

Points of Government Service

Social Services Offices

Workforce Development Centers

Secondary Education

Adult Education

Community Colleges

Parent Support for Primary Education

How We Reach People

Community

Service Education

The MarketMarkets who are currently not served or underserved by the consumer web.

Boomers need to fill a skills gap to stay in the workforce or re-enter and connect with friends & family.

The Latino Market is dramatically growing and has an increasing number of Spanish speakers in the US. A sizable unbanked population remains.

Millennials are encountering these life choices for the first time, whether finding a job or managing finances.

87 Million Baby Boomers

57 Million Latinos

87 MillionMillennials

Business Model SaaS

Subscription access to TRAIL’s COMPASS Data

Analytics system, starting at $50/month

Subscription access to provide digital literacy learning certification to

users, starting at $100/month

White label solutions for organizations, starting at

$200/month

Custom lesson content for organizations at a

negotiated rate

Over 300,000 organizations in the US alone with these needs, such as libraries, workforce development centers, schools, prisons and other community institutions.

Business Model

Sponsored Lessons

Direct LeadGeneration

Strategic Ad

Placement

ProductivityGeneration

Getting our users to sign up for a platform during or

directly after the completion of a lesson.

Lead Generation & Advertising

Getting companies to sponsor lesson content teaching people how to

use their service.

Strategically placed ads as products and services

become relevant to users. Our eyeballs are first time

Internet users.

Companies like Uber, Lyft and TaskRabbit can use

these newly trained Internet users as new

drivers and TaskRabbits.

Team

Christina GagnierCEO

Stephanie Margossian Watts Martin Paul Lucci

COODevelopment Design

The California State Library was the first partner and primary funder for TRAIL’s JobScout and HealthScout platforms.

TRAIL’s JobScout was a finalist in Mozilla and the MacArthur Foundation’s Digital Media & Learning Competition in 2012.

TRAIL was one of 30 competing finalists in TechCrunch Disrupt’s Startup Battlefield in 2013.

TRAIL’s HealthScout is currently a finalist in the Knight News Challenge for Health.

Success to Date

Game Plan Where We’re Going

TRAIL GetsFunding

Team Build Out

Strategic Planning

Site Design

Content Redux

Back End Infrastructure

Development

Partnership Building

Beta Launch

User Testing

Partnership Building Launch Monetize

2 months 2 months 5 months 2 months

Contact Christina Gagnier | CEO909.576.1411

christinagagnier

gagnier@discovertrail.com

twitter.com/gagnier

facebook.com/gagnier