Introduc)on  

Brief:  Propose  an  event  with  the  main  focuses  being  on    raising  awareness  of  the  charity  TRAID  and  raising  £2,000.  

EVENT  NAME  

Event  Name  

Prepara)on  )me  5:30pm  –  7:15pm  Doors  open  7:30pm  Meet  and  greet  7:30pm  –  8:00pm  Pop-­‐up  shop  &  altera)ons  7:30pm  –  12:00pm  Canapé  &  Free  drink  served  8:00pm    Dance  show/  Showcase  8:15pm  –  8:30pm  TRAID  talk  8:30pm  Lucy  Harvey  talk  8:35pm  UNE  Raffle  9:00pm  Funky  fresh  dance  9:15pm  DJ  Glamour  9:20pm  –  11:45pm  Thank  you  &  goodie  bags  9:45pm  

Event  

Slide  Show  

Goodie  Bags  &  Sponsors  

Guests  

-­‐  Lucy  Harvey  

-­‐  Julia  Roebuck  

Target  audience  -­‐ Targets  a  majority  of  the  student  popula<on  at  NTU  in  par<cular  who  have  a  high  number  of  art  and  design  students  who  would  be  interested  in  the  cause.  -­‐   By  doing  it  in  a  public  place  it  opens  up  the  event  to  everyone  without  limi<ng  to  only  fashion  and  tex<les  students.  -­‐ Everything  considered  benefits  both  the  charity  and  the  partners  so  that  awareness  of  both  par<es  is  increased.  

Capacity  of  p&p?  Mostly  students  due  to  the  nature  of  the  event  however  in  order  to  open  it  up  to  the  public  of  NoHngham  we  aim  to  place  promo<onal  material  not  only  within  the  university    but  also  in  public  places  such  as  cafes,  NoHngham  library,  certain  pubs  

Our  aim  was  to  create  a  unique  event  that  appealed  to  a  lot  of  people  other  than  those  interested  in  fashion  and  without  limi)ng  consumers  such  as  males.    

Target  Audience  

Promo)on  

Promo)on  

Flash  Mob  

Flash  Mob  

Expenditure  

Key  Performance  Indicators  

CHARITY  –  Money  raised  from  event  (£2000)    Clothes  dona)ons  at  event  

EVENT  –  Number  of  guests  Money  raised  through  )cket  sales  Clothes  donated  from  guests  and  students  prior  to  the  event  

LONGER  TERM  –  Higher  use  of  TRAID  tex)les  banks  in  Nofngham  

Other  TRAID  events  in  the  Nofngham  area  

Timeline  

Summary