Mytoolspro.com

http://mytoolspro.com/traffic-jeet-2-0-suite-

reviews-2/

How to get traffic

Online marketing: TCEI-model

TRAFFICCONVERSIO

NEXCELLENCE

INNOVATIO

N

Remember conversion rate?

Most important thing of all?

Nope…

No traffic, no conversion…

Today: Traffic

What is traffic?

What are the main sources?

How to get traffic?

Is it free?

What can you pay for traffic?

Some handy tools for your projects!

Analytics & Traffic

How to get traffic?Direct traffic

Referring sites

Search engines

Direct traffic

Good URL

Brand recognition & preference

Word-of-mouth (tell-a-friend)

Offline advertising

Promotions

PR

Repeat visitors

E-mailings

Satisfied customers

Is direct traffic free?

Referring sites

Incomming links

Own sites

External sites

Free

Paid

Trade

PR

Banners

Affiliates

Paying for referral traffic

CPM- 1000 views (€ 0,50 - € 25,00)

CPC - click (€ 0,10 - € 10,00)

CPL - lead (€ 1,00 - € 250,00)

CPA - conversion (€ 5,00 - € 500,00)

Revenue share (5% - 50%)

Search engines

Being nr 1….

How to be up there?

SEO - Organic

Search engine optimization

Free

Is it?

Takes time to build

How to do it?

On site optimization

Choose KeyWords to target

Write tekst with KW

Get incomming links

Link label

Optimize title/description

SEA - Paid

Search engine advertising

Costs money

Does it?

Start inmediately

How to do it?

Optimize landing page

conversion

Choose keywords

Write great ads

Manage and optimize actively

Optimize title/description

Organic vs Paid

Title/description: get the click!

How much to pay for a visitor?

How much potential traffic?

Google insight:

http://www.google.com/insights/search/

Compare volume

Seasonality

Google Adwords

http://adwords.google.com

Volume per Keyword

Cost per click

Check the long tail

Important questions to answer!

How much traffic is there?

How will you get traffic?

What’s your plan?

Direct visitors

Repeat visitors

Referral

Search engines

SEO

SEA

What will traffic cost you?

How will you make money on your traffic?

Course structure

1. Introduction

2. Conversion

3. Traffic

4. Excellence

5. Innovation

6. Statistics

7. Your presentations!

Required reading this week Video:

http://www.compassonlinemarketing.nl/blog/excellence/h

oe-een-start-up-winstgevend-werd-door-slimmer-werken/

Diagram:

http://www.compassonlinemarketing.nl/wp-

content/uploads/Schermafbeelding-2011-07-25-om-

08.35.03.png

Contact me

José J. Cabrera y Charro

jose.cabrera@hu.nl

Office 2.94 (sporadically)

06 5395 2422

http://nl.linkedin.com/in/josejaviercabreraycharro

http://www.compassonlinemarketing.nl/blog