Traffic is flowing. make sure your website isn’t a ten car pileup!
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Transcript of Traffic is flowing. make sure your website isn’t a ten car pileup!
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
Thank you for joining our webinar today, for the audio please dial:Toll Free (US & Canada): 1-800-699-3715International: +1 -303-223-2690
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
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b2bexpertseries.com
Hosted by:
Bill BarnesVP Business Development,Mediative
Guest speaker:
Lance LovedayFounder and CEO, Closed Loop Marketing (CLM)
Guest speaker:
Ian EverdellUsability Consultant, Mediative
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans7. Test among good options
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans7. Test among good options8. Repeat 6 & 7
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans7. Test among good options8. Repeat 6 & 79. Retire early
How to Double Your Conversion Rate
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans7. Test among good options8. Repeat 6 & 7
How to Double Your Conversion Rate
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Our Process
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
1. Convince Yourself It Can Be Done
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Phase 1: BeforeOriginal:
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Phase 1: Redesign
Our Redesign:
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Quiz- Which One Converts Better?A B
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Phase 1 Result:
30%-120% increase in conversions
Phase 1: After
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Phase 2 - Getting Granular
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Phase 2: Landing Pages– Before Granularization
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Phase 2: Landing Pages– Before Granularization
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Phase 2: Landing Pages– Before Granularization
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5 Unique ad groups…
that each serve up a customized ad…
Phase 2: Landing Pages– Now
Book Making - Bind
Book Making - Template
Book Making - Make
Book Making - Write
Book Making - Create
pointing to its own targeted landing page
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
2. Convince Your Boss
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Making The Business Case
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Model Projected Outcomes
The Key to Prioritizing Design Efforts
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
3. Figure out where to start
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Modeling financial results
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 UX “Car Wrecks” to Avoid
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 UX “Car Wrecks” to Avoid Poor visual hierarchy
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash Poor error handling
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 More UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash Poor error handling Not creating trust
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 More UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash Poor error handling Not creating trust Wrong language
![Page 82: Traffic is flowing. make sure your website isn’t a ten car pileup!](https://reader033.fdocuments.us/reader033/viewer/2022061110/5451ae1daf79590d428b74f4/html5/thumbnails/82.jpg)
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b2bexpertseries.com
Hosted by:
Bill BarnesVP Business Development,Mediative
Guest speaker:
Lance LovedayFounder and CEO, Closed Loop Marketing (CLM)
Guest speaker:
Ian EverdellUsability Consultant, Mediative
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
Q&A
![Page 85: Traffic is flowing. make sure your website isn’t a ten car pileup!](https://reader033.fdocuments.us/reader033/viewer/2022061110/5451ae1daf79590d428b74f4/html5/thumbnails/85.jpg)
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
![Page 86: Traffic is flowing. make sure your website isn’t a ten car pileup!](https://reader033.fdocuments.us/reader033/viewer/2022061110/5451ae1daf79590d428b74f4/html5/thumbnails/86.jpg)
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
![Page 87: Traffic is flowing. make sure your website isn’t a ten car pileup!](https://reader033.fdocuments.us/reader033/viewer/2022061110/5451ae1daf79590d428b74f4/html5/thumbnails/87.jpg)
b2bexpertseries.com
Hosted by:
Bill BarnesVP Business Development,Mediative
Guest speaker:
Lance LovedayFounder and CEO, Closed Loop Marketing (CLM)
Guest speaker:
Ian EverdellUsability Consultant, Mediative
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
Q&A