TraemackouliousPhase One, Group 2

Brands• Pimp My Tee

• Famous 4th St Delicatessen

• All City Cab Transportation

Pimp My Tee "You design it, we Pimp it."

Company OverviewAt Fourth and South Street in

Philadelphia, Pimp My Tee opened in April of 2009, offering a unique retail experience for T-shirt wearers of all

ages, races, genders and sizes.

• Accounts with Facebook, Twitter, and Myspace.

Social Media

Missed Opportunities• They don’t have an official website.

• They are only available in Philadelphia, they don’t ship out

products.

Brand Challenges• Getting an official website.

• Establishing themselves in the tri-state then moving forward to

nationwide shipments.

• Setting themselves apart from other custom shops.

CompetitionArt History 101

• They are also located in North East Philadelphia, but online sales are available

• They have a well organized and easy to use website

Old City Shirts

• They are located at a closer location in Old City

• Their website is simple but unappealing

Online and Offline Ads• no banner ads online, but their social media sites could be used as

advertisement spots

• They are located at a prime location on South St and have a big sign

outside of their boutique attracting consumers to come in.

Suggestions• Put up a website

• Make it easy to navigate and appealing

• Make it possible to order shirts online

• Have a gallery of past work

• Have testimonials from satisfied consumers

•Opened in 1923 by Russ Cowen• Grew up in Brooklyn,

NY•Famous locals as well as internationally known personalities have visited Fourth Street•Continues to thrive and prosper in the tradition of the Jewish delicatessen

Famous 4th St Deli

http://famous4thstreetdelicatessen.com/

Current Positioning• The current positioning of Famous Fourth Street Deli

is

– Traditional Jewish Delicatessen– Family establishment

– Combining past with the present

Missed Opportunities• The website is not interactive enough

– It does not get potential customers involved in the wonder that is Famous Fourth Street Deli

– The links are too small and hidden in the corner of the page which makes the user have to search for them

– No opportunity to scroll down the pages to find out more information

Brand Challenges• Relying on their history to create

buzz

–Younger generations do not know what Famous Fourth Street Deli is– Finding a way to expand to a

younger target market

CompetitorsKlapolz’s Kosher•Pros

• Clean and simple

• Easy to read and navigate•Cons

• Color scheme leans towards feminine

• Name of brand is not big enough

CompetitorsRachael’s

Nosheri•Pros• Clean and

simple• Easy to

navigate•Cons• Eye does

not flow across the page

• Need to search for the navigation links

• Design is unteresting

CompetitorsDi Bruno Bros.

• Professional looking• Eye flows across

page• Design is

interesting• Easy to navigate• Interactive• Loaded with

information

Offline Presence• There really is little offline presence

for Famous Fourth Street Deli• Everything is relied on word of mouth• Recently featured on an episode of

Diner’s, Drive-ins and Dives on the Food Network

Online Presence• The website is not impressive

• The music gets annoying after awhile• Pictures of the deli are shown but

that is all that is interesting about the page

• Nothing alluring captures the eye of the potential or existing consumer

All City Cab

Company Overview• - The current background and

brand positioning for phillycitycab.com is

an informative aspect letting users

know about the transportation

options around the city and outside the city of Philadelphia.

Missed Oppurtunities• More information

• Maybe maps, testimonials, and possible benefits

• Feedback on how well these services help out travelers around the city• Hasn’t capitalized on all its well

round services

Brand Challenges• Renovate this site and create a name

for what Philadelphia transportation is about.

• We want people to understand the importance of public transportation

in all phases of it. • Distinguishing ourselves from

competition and as a trusted service

CompetitionPhilly Cab Pros and Cons

• Simple website• Don’t distinguish

themselves• Have the same type

services

Online and Offline Presence• The website represents the online

presence.• Offline presence is outdoor and

transportation systems of the Philadelphia area.

• Billboards and print ads

Wrap Up• Overall all three brands have minimal

online presence. And we plan to add more presence to these companies by bring creativity and ingenuity by distinguishing them from their competition