TRADITIONAL MARKETING - ICSC: International … MARKETING ... Parcourir La Mode Laurier Québec...

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Transcript of TRADITIONAL MARKETING - ICSC: International … MARKETING ... Parcourir La Mode Laurier Québec...

TRADITIONAL MARKETING

ADVERTISING

Centres 150,000 to 400,000 sq. ft. of total retail space

Identity Crisis Rescued

10 Dundas East

Toronto, Ontario

Management Company: Bentall Kennedy (Canada) LP

Owner: 10 Dundas Street Ltd.

One World in the Heart of Your Community

Jane Finch Mall

Toronto, Ontario

Management Company: Arcturus Realty Corporation

Owner: Brad-Jay Investments Limited

At the Heart of the Community

Les Galeries de Hull

Gatineau, Quebec

Management Company/Owner: Ivanhoe Cambridge

Here’s to the Best Things in Life

Lynden Park Mall

Brantford, Ontario

Management Company/Owner: Ivanhoe Cambridge

Must Visit MEC

Montreal Eaton Centre

Montreal, Quebec

Management Company/Owner: Ivanhoe Cambridge

Centres 400,000 to 750,000 sq. ft. of total retail space

Break Out Your Style

Cornwall Centre

Regina, Saskatchewan

Management Company: 20 Vic Management Inc.

Owner: Kingsett Capital & Ontario Pension Board

The Really Runway

Dufferin Mall

Toronto, Ontario

Management Company: Primaris Management Inc.

Owner: H&R Reit

Les Rivieres: Inspired by Trends

Les Rivières Shopping Centre

Trois-Rivières, Quebec

Management Company: Ivanhoe Cambridge

Owner: Ivanhoe Cambridge & Sears Canada

Medicine Hat Mall Motherload

Medicine Hat Mall

Medicine Hat, Alberta

Management Company: Primaris Management Inc.

Owner: H & R Reit

Crate&Barrel | OAKRIDGE · SINCE MARCH 21, 2013

Oakridge Centre

Vancouver, British Columbia

Management Company/Owner: Ivanhoe Cambridge

Wahoo!

Uptown

Victoria, British Columbia

Management Company: Morguard Investments Limited

Owner: Greystone

Centres 750,000 to 1,000,000 sq. ft. of total retail space

Entrepôts de Marques - Brand Factory

Marché Central

Montréal, Québec

Management Company: Bentall Kennedy (Canada) LP

Owner: bcIMC Realty Corporation

The World Of Fashion In 200 Stores

Place Rosemère

Rosemère, Québec

Management Company: Morguard Investments Limited

Owner: Rosemère Centre Properties Limited

An Independent Style

Southcentre

Calgary, Alberta

Management Company /Owner: Oxford Properties Group

St. Laurent Centre presents Erica Wark

St. Laurent Centre

Ottawa, Ontario

Management Company: Morguard Investments Limited

Owner: Morguard REIT

Gorgeous Rebrand

Upper Canada Mall

Newmarket, Ontario

Management Company: Oxford Properties Group

Owner: Oxford Properties Group and CPPIB

Centres more than 1,000,000 sq. ft. of total retail space

Saving is the New Sexy

CrossIron Mills

Rocky View, Alberta

Management Company/Owner: Ivanhoe Cambridge

Parcourir La Mode

Laurier Québec

Québec, Québec

Management Company/Owner: Ivanhoe Cambridge

Where can you be inspired by...? Yorkdale Expansion Advertising

Yorkdale Shopping Centre

Toronto, Ontario

Management Company /Owner: Oxford Properties Group

BUSINESS-TO-BUSINESS

Centres 400,000 to 750,000 sq. ft. of total retail space

Plaza KIA - What's Your Drive

Centrepoint Mall

Toronto, Ontario

Management Company/ Owner: Morguard Investments Limited

Mall Street Market

Parkland Mall

Red Deer, Alberta

Management Company: Morguard Investments Limited

Owner: Morguard REIT

H&M Presents- Uptown Personal Shopping Room

Uptown

Victoria, British Columbia

Management Company: Morguard Investments Limited

Owner: Greystone

Centres 750,000 to 1,000,000 sq. ft. of total retail space

PANDORA Style Lounge

Coquitlam Centre

Coquitlam, British Columbia

Management Company: Morguard Investments Limited

Owner: Pensionfund Realty Limited

Centres more than 1,000,000 sq. ft. of total retail space

Square One Leasing Initiatives

Square One Shopping Centre

Mississauga, Ontario

Management Company: Oxford Properties Group

Owner: Oxford Properties and AIMCo

Retail Toolkit

Toronto Eaton Centre

Toronto, Ontario

Management Company/Owner: The Cadillac Fairview Corporation Limited

Company

Getting Social with Morguard

Morguard Investments Limited

Mississauga, Ontario

CAUSE RELATED MARKETING

Centres 150,000 to 400,000 sq. ft. of total retail space

Northland Mall Eco Day

Northland Mall

London, Ontario

Management Company: 20 Vic Management Inc

Owner: Capital City Shopping Centre Ltd.

The Story Garden

Sheridan Centre

Mississauga, Ontario

Management Company: Bentall Kennedy (Canada) LP

Owner: PCM Sheridan Inc.

Holiday Magic Shopping Party

Shoppers Mall

Brandon, Manitoba

Management Company: Morguard Investments Limited

Owner: Morguard REIT

Tools for School

Tecumseh Mall

Windsor, Ontario

Management Company: 20 VIC Management Inc.

Owner: KingSett Capital

Centres 400,000 to 750,000 sq. ft. of total retail space

Carlingwood's Be A Donor Drive

Carlingwood Shopping Centre

Ottawa, Ontario

Management Company: 20 Vic Management Inc.

Owner: Ontario Pension Board

HaiRaiser

Cataraqui Town Centre

Kingston, Ontario

Management Company: Primaris Management Inc.

Owner: H&R Reit

Eastgate Salutes Declaration of the War of 1812 Bi-Centennial

Eastgate Square

Stoney Creek, Ontario

Management Company: Triovest Realty Advisors Inc.

Owner: CPPIB

Big Scale Clothing Drive

Mic Mac Mall

Dartmouth, Nova Scotia

Management Company: Ivanhoe Cambridge

Owner: Mic Mac Mall Limited Partnership

Quinte Mall Goes To Prom - The Prom Project

Quinte Mall

Belleville, Ontario

Management Company: Ivanhoe Cambridge

Owner: Ivanhoe Cambridge/HOOPP Realty Inc.

Take the VOW - Stand Up to Bullying

RioCan Georgian Mall

Barrie, Ontario

Management Company: RioCan Management Inc.

Owner: RioCan REIT

Centres 750,000 to 1,000,000 sq. ft. of total retail space

Let’s Make Ovarian Cancer Unignorable

Edmonton City Centre

Edmonton, Alberta

Management Company: Oxford Properties Group

Owner: OMERS

Holiday Hearts

Coquitlam Centre

Coquitlam, British Columbia

Management Company: Morguard Investments Limited

Owner: Pensionfund Realty Limited

Penny Project

Kingsway Mall

Edmonton, Alberta

Management Company: Oxford Properties Group

Owner: OMARS

Role Mothers

Market Mall

Calgary, Alberta

Management Company: The Cadillac Fairview Corporation Limited

Owner: Cadillac Fairview & Ivanhoe Cambridge

Pickering Town Centre Farmers' Market

Pickering Town Centre

Pickering, Ontario

Management Company: 20 VIC Management Inc.

Owner: OPB Realty Inc.

Southcentre Dresses for Success

Southcentre Mall

Calgary, Alberta

Management Company /Owner: Oxford Properties Group

Centres more than 1,000,000 sq. ft. of total retail space

Québec Winter Carnival

Laurier Quebec

Québec, Ontario

Management Company/Owner: Ivanhoe Cambridge

Company

Fare Fight for Food

Bentall Kennedy (Canada) LP

Toronto, Ontario

Cadillac Fairview & Coca-Cola Arctic Home

The Cadillac Fairview Corporation Limited

Toronto, Ontario

2012 National Sweater Day

Ivanhoe Cambridge

Toronto, Ontario

Joint Center

Navigate the North

Carrefour Frontenac & Carrefour St-Georges

Quebec, Quebec

Management Company: Ivanhoe Cambridge

EVENT OR SALES PROMOTION (INCLUDES GRAND OPENING,

EXPANSION & RENOVATION)

Centres 150,000 to 400,000 sq. ft. of total retail space

It's a DUNDEAL

10 Dundas East

Toronto, Ontario

Management Company: Bentall Kennedy (Canada) LP

Owner: 10 Dundas Street Ltd.

Glitter & Glow

Cloverdale Mall

Etobicoke, Ontario

Management Company: Bentall Kennedy (Canada) LP

Owner: bcIMC Realty Corporation

Free Play

East York Town Centre

Toronto, Ontario

Management Company/ Owner: Morguard Investments Limited

Glitter, A Night of Charitable Shopping

The Mall at Lawson Heights

Saskatoon, Saskatchewan

Management Company: Morguard Investments Limited

Owner: Pensionfund Realty Limited

Holiday 2.0

Place Montréal Trust

Montreal, Quebec

Management Company/Owner: Ivanhoe Cambridge

Your Key to Ski

Village Green Centre

Vernon, British Columbia

Management Company: Bentall Kennedy (Canada) LP

Owner: OPTrust Retail Inc

Centres 400,000 to 750,000 sq. ft. of total retail space

Colors of the Season

Avalon Mall

St. John's, Newfoundland

Management Company/Owner: Crombie REIT

The Amazing Family Race

Capilano Mall

North Vancouver, British Columbia

Management Company: Bentall Kennedy ( Canada) LP

Owner: bcIMC Realty Corporation

The Big Black Bow Event

Halifax Shopping Centre

Halifax, Nova Scotia

Management Company: 20 Vic Management Inc.

Owner: OPB Realty Inc.

Hillside Guy

Hillside Centre

Victoria, British Columbia

Management Company: Triovest Realty Investment

Owner: Canadian Pension Board

A Fashion Culture

Mail Champlain

Brossard, Quebec

Management Company/Owner: Ivanhoe Cambridge

B2S with Bieber

Park Place Shopping Centre

Lethbridge, Alberta

Management Company: Primaris Management Inc.

Owner: H&R Reit

On the lookout for trends

Place Ste-Foy

Québec, Québec

Management Company: Place Ste-Foy

Owner: Ivanhoe Cambridge

A Storybook Christmas

Southland Mall

Regina, Saskatchewan

Management Company: Arcturus Realty Corporation

Owner: Retrocom

Style Uptown Fashion Swap

Uptown

Victoria, British Columbia

Management Company: Morguard Investments Limited

Owner: Greystone

Shaping Up in Style

Willowbrook Shopping Centre

Langley, British Columbia

Management Company: Bentall Kennedy

Owner: 2725312 Canada Inc/2973758 Canada Inc

The Shoe & Handbag Event

Woodgrove Centre

Nanaimo, British Columbia

Management Company: Ivanhoe Cambridge

Owner: Ivanhoe Cambridge II Inc & Woodgrove Holdings Inc.

Centres 750,000 to 1,000,000 sq. ft. of total retail space

Spring Carnimal

Market Mall

Calgary, Alberta

Management Company: The Cadillac Fairview Corporation Limited

Owner: Cadillac Fairview & Ivanhoe Cambridge

Bloom Right Here

Southcentre

Calgary, Alberta

Management Company /Owner: Oxford Properties Group

Centres more than 1,000,000 sq. ft. of total retail space

Thursday is the New Black

Pen Centre

St. Catharines, ON

Management Company: 20 Vic Management Inc.

Owner: OPB Realty Inc.

Polo Park Black Friday "No Passport Required"

Polo Park Shopping Centre

Winnipeg, Manitoba

Management Company: The Cadillac Fairview Corporation Limited

Owner: ONTREA Inc.

STC Forty and Fabulous

Scarborough Town Centre

Scarborough, Ontario

Management Company: Oxford Properties Group

Owner: Aimco & Omers Realty

Family Day

Toronto Eaton Centre

Toronto, Ontario

Management Company/Owner: The Cadillac Fairview Corporation Limited

Yorkdale Expansion Grand Opening - Celebrating First-in-Canada Labels

Yorkdale Shopping Centre

Toronto, Ontario

Management Company /Owner: Oxford Properties Group

Yorkdale Takes Dining to New Heights. Dine on 3 Debuts

Yorkdale Shopping Centre

Toronto, Ontario

Management Company /Owner: Oxford Properties Group

Joint Center

An Evening with Oprah

Eight Ivanhoe Cambridge Centres: Bayshore Shopping Centre, Crossiron Mills, Mail Champlain,

Metropolis at Metrotown, , Montreal Eaton Centre, Oakridge Centre, Rockland and Southgate

Management Company: Ivanhoe Cambridge

PUBLIC RELATIONS

Centres 150,000 to 400,000 sq. ft. of total retail space

Grévin at the Montreal Eaton Centre

Montreal Eaton Centre

Montreal, Quebec

Management Company/Owner: Ivanhoe Cambridge

Standing Tall since Day One

Place Ville Marie

Montreal, Quebec

Management Company: Ivanhoe Cambridge

Owner: Ivanhoe Cambridge & AIMCO

Centres 400,000 to 750,000 sq. ft. of total retail space

The Really Runway

Dufferin Mall

Toronto, Ontario

Management Company: Primaris Management Inc.

Owner: H&R Reit

Power Down: The Earth Hour Block Party

Hillcrest Mall

Richmond Hill, Ontario

Management Company: Oxford Properties Group

Owner: Oxford Properties Group/Montez Corporation

Crate&Barrel | Oakridge · Since March 21, 2013

Oakridge Centre

Vancouver, BC

Management Company/ Owner: Ivanhoe Cambridge

Canada's First P.F.Chang's

Shops at Don Mills

Toronto, Ontario

Management Company/ Owner: The Cadillac Fairview Corporation Limited

100 Days of Stampede Style

The CORE - TD Square/Holt Renfrew

Calgary, Alberta

Management Company: 20 VIC Management Inc.

Owner: AIMCo. and Ivanhoe Cambridge

Centres 750,000 to 1,000,000 sq. ft. of total retail space

The Gatsby Salon

St. Laurent Centre

Ottawa, Ontario

Management Company: Morguard Investments Limited

Owner: Morguard REIT

Centres more than 1,000,000 sq. ft. of total retail space

Holiday Blogger Program Public Relations

Square One Shopping Centre

Mississauga, Ontario

Management Company: Oxford Properties Group

Owner: Oxford Properties and AIMCo

Yorkdale Achieves 1 Billion Media Impressions!

Yorkdale Shopping Centre

Toronto, Ontario

Management Company/ Owner: Oxford Properties Group

Company

Cadillac Fairview Black Friday

The Cadillac Fairview Corporation Limited

Toronto, Ontario

NEW MEDIA

EMERGING TECHNOLOGY

Centres 400,000 to 750,000 sq. ft. of total retail space

Responsive Web Design

Hillcrest Mall

Richmond Hill, Ontario

Management Company: Oxford Properties Group

Owner: Oxford Properties Group/Montez Corporation

Get in the... Moodbox?

Rockland

Ville Mont-Royal, Quebec

Management Company/ Owner: Ivanhoe Cambridge

Centres more than 1,000,000 sq. ft. of total retail space

BCC FashioniCITY - Best Customer Club

Bramalea City Centre

Brampton, Ontario

Management Company: Morguard Investments Ltd.

Primaris Digital Redevelopment Project

Primaris Shopping Centres: Cataraqui Centre, Dufferin Mall, Grant Park Shopping Centre, Medicine

Hat Mall, Northland Village Mall, Orchard Park Shopping Centre, Park Place Mall, Place d'Orleans,

Place du Royaume, Regent Mall, Sherwood Park Mall and St. Albert Centre

Management Company: Primaris Management Inc

INTEGRATED DIGITAL CAMPAIGN

Centres 750,000 to 1,000,000 sq. ft. of total retail space

Spring Carnimal

Market Mall

Calgary, Alberta

Management Company: The Cadillac Fairview Corporation Limited

Owner: Cadillac Fairview & Ivanhoe Cambridge

Data Collection, Always in Style

Southcentre

Calgary, Alberta

Management Company / Owner: Oxford Properties Group

Southgate Holiday Wishlist

Southgate Centre

Edmonton, Alberta

Management Company: Ivanhoe Cambridge

Owner: Ivanhoe Cambridge and OPB

She's Got the Look

St. Vital Centre

Winnipeg, Manitoba

Management Company: 20 Vic Management Inc.

Owner: Ontario Pension Board

Centres more than 1,000,000 sq. ft. of total retail space

TEC Christmas

Toronto Eaton Centre

Toronto, Ontario

Management Company/ Owner: The Cadillac Fairview Corporation Limited

Company

Cadillac Fairview Match the Tiles, Love the Styles

The Cadillac Fairview Corporation Limited

Toronto, Ontario

Joint Center

Get RED-y

Morguard Centres: Cambridge Centre , Centerpoint Mall ,East York Town Centre and Shoppers Mall

Management Company: Morguard Investments Ltd.

SOCIAL MEDIA

Centres 150,000 to 400,000 sq. ft. of total retail space

Ottawa's Greatest Mobile Photographer

Billings Bridge Centre

Ottawa, Ontario

Management Company: 20 Vic Management Inc.

Owner: Capital City Shopping Centre Ltd

Centres 400,000 to 750,000 sq. ft. of total retail space

#SellOutForDixie

Dixie Outlet Mall

Mississauga, Ontario

Management Company: Ivanhoe Cambridge

Owner: Ivanhoe Cambridge

Are You A Speed Stylist?

Hillcrest Mall

Richmond Hill, Ontario

Management Company: Oxford Properties Group

Owner: Oxford Properties Group/Montez Corporation

Call Me Maybe

Kildonan Place

Winnipeg, Manitoba

Management Company: Ivanhoe Cambridge

Owner: Ivanhoe Cambridge /Sears Canada Inc.

Facebook Faceoff

Marlborough Mall

Calgary, Alberta

Management Company: 20 Vic Management Inc.

Owner: HOOPP - Healthcare of Ontario Pension Plan

Place Orléans Vlogger Search

Place d'Orléans

Ottawa, Ontario

Management Company: Primaris Management Inc

Owner: H&R Reit

The Bay Centre 'Picture Yourself Here' Fall 2012 Campaign

The Bay Centre

Victoria, BC

Management Company: Westcliff Management Ltd

Owner: Westcliff Management Ltd./ LaSalle Acquisitions

Tasty Tuesday

Uptown

Victoria, British Columbia

Management Company: Morguard Investments Limited

Owner: Greystone

Centres more than 1,000,000 sq. ft. of total retail space

Love It or Lose It

Metropolis at Metrotown

Burnaby, British Colubmia

Management Company/ Owner: Ivanhoe Cambridge

DESIGN AND DEVELOPMENT

INNOVATIVE DESIGN AND DEVELOPMENT OF

A NEW RETAIL PROJECT

Centres of 150,000 sq. ft. or less of total retail space

Leaside Village

Toronto, Ontario

Developer: First Capital Realty

Architect: Scoler Lee & Associates

Centres between 150,001 and 400,000 sq. ft. of total retail space

26 Marine

Vancouver, British Columbia

Developer: Canadian Tire Real Estate Limited

Architect: Musson Cattell Mackey Partnership

Centres between 400,001 and 750,000 sq. ft. of total retail space

Emerald Hill Centre

Sherwood Park, Alberta

Developer: WAM Development Group

Architect: Design Dialog

Uptown Shopping Centre

Saanich, British Columbia

Developer: Morguard Investments Ltd.

Architect: Chandler Associates Architecture Inc.

Centres between 750,001 and 1,000,000 sq. ft. of total retail space

Richmond Centre

Richmond, British Columbia

Professional Recognition:

Developer:: The Cadillac Fairview Corporation Limited

Architect: Abbarch

RENOVATION OR EXPANSION OF AN EXISTING PROJECT

Centres between 150,001 and 400,000 sq. ft. of total retail space

Appleby Village

Burlington, Ontario

Developer: First Capital Realty Inc.

Architect: Scoler, Lee & Associates Architects Inc.

Centres more than 1,000,000 sq. ft. of total retail space

Pen Centre

St Catharines, Ontario

Developer:: 20 Vic Management Inc.

Architect: MMC International Architects

Yorkdale Shopping Centre

Toronto, Ontario

Developer:: Oxford Properties Group

Architect Expansion: MMC International Architects

Architect Dine on 3: DIALOG

RETAIL STORE DESIGN

Restaurants

Hambar

Montreal,Quebec

Starbucks Sainte Catherine and Lambert-Closse

Montreal, Quebec

Su&Shi Noodle Bar

Toronto, Ontario

Stores less than 1,000 sq. ft. in area

B.Spoke

Toronto, Ontario

Chocolaterie Bernard Callebaut

Calgary, Alberta

Orly Jewellers

Laval, Quebec

Stores between 1,001 and 2,500 sq. ft. in area

Le Chateau Carrefour Laval Hommes

Laval, Quebec

Spareparts

Calgary, Alberta

Teatro Verde - Cucina

Toronto, Ontario

Urban Trail

Winnipeg, Manitoba

Stores between 2,501 and 5,000 sq. ft. in area

Aritmetik Dix30

Brossard, Quebec

Point Zero

Sainte Foy, Quebec

Stores between 5,001 and 10,000 sq. ft. in area

Uniprix

Saint-Constant, Quebec

Stores in excess of 10,001 sq. ft. in area

Canadian Tire

Vancouver, British Columbia

LCBO - Liquor Control Board of Ontario

Toronto, Ontario

National Bank of Canada

Toronto, Ontario

Premont Harley-Davidson

Quebec City, Quebec

Urban Fare

Kelowna, Briitsh Columbia