TRADIGME - TRADIGITAL MEDIA MARKETING & ONLINE …ip.projects.tamk.fi/tradigme/documents/TRADIGME IP...

TRADIGME - TRADIGITAL MEDIA

MARKETING & ONLINE BUSINESS

WITH SOCIAL MEDIA

LLP ERASMUS INTENSIVE PROGRAMME (IP)

30.03.-10.4.2014

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TRADIGME IP 2014 –

TRADIGITAL MEDIA MARKETING & ONLINE BUSINESS WITH SOCIAL MEDIA

LLP ERASMUS INTENSIVE PROGRAMME (IP) 30.3.-10.4.2014

Sunday 30 March Arrival of participants

Monday 31 March

10.00-13.00 Welcome to Tampere University of Applied Sciences

auditorium Mr. Ari-Pekka Anttila

G00-10 Director of Education

Tampere University of Applied Sciences, Finland

Finland, Tampere, Upper Tampere Region & Virrat

Introduction to the IP Ms. Pirkko Varis

Senior Lecturer in Marketing

International Coordinator & Coordinator of the IP

Tampere University of Applied Sciences - TAMK, Finland

Participants of the IP – a short presentation All teams

Introduction to workshops

The coordinators of the workshops

Teambuilding activities

14.00-17.15 Orientation to Tampere business area

17.15 Departure for Virrat

Transportations by Ykspetäjä Oy, Lepikonmäki-yhtiöt coaches

20.30- Welcome party

Tuesday 1 April

Library, Toriseva room

09.30 Tampere University of Applied Sciences & TAMK Virrat Ms. Pirkko Varis, Coordinator of the IP


09.45-10.15 Customer Experience & Co-creation Drs. DH van der Laan

Senior Lecturer, Marketing & Research Methods

Windesheim University of Applied Sciences, the Netherlands

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10.15-10.45 Why and how small businesses should use digital

marketing and social media? Ms. Lesley K Strachan MBA

Programme Group Leader

Marketing and HRM Discipline Lead

Southampton Solent Business School, UK

11.00-11.30 Persuasive Design, how to influence people online

Mr. Louis Klomp

Lecturer Online Media & Interaction Design

Business Information Coordinator Division Business, Media & Law


11.30-12.00 Viral and Guerilla Marketing

Prof. (FH) Mag. Michael Reiner

Professor Business Administration and E-Business Management

President ECQA

IMC Fachhochschule Krems – University of Applied Sciences Krems, Austria

12.00-13.00 Lunch break

13.00-13.30 Social Media Management in the Financial Services Sector Ms. Angela Lawrence

Lecturer in Marketing and a Chartered Marketer

Staffordshire University, UK

13.30-14.00 A short introduction to the Totally Locally marketing approach Professor Jon Fairburn

Staffordshire University, UK

Workshops 14.15-17.15

Workshop 1: Digital, mobile, social media and internet in marketing,

brand loyalty, integrated marketing communications & CRM

14.15-17.15 Session 1:

B252 The customer journey

Drs. DH van der Laan,

Senior Lecturer Marketing & Research Methods


Session 2:

Assignments from SMEs

Ms. Pirkko Varis

Coordinator of the IP


Workshop 2: Workshop on social media communication

14.15-17.15

C278 Prof. (FH) Mag. Michael Reiner



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Workshop 3: Marketing in Virtual Worlds

14.15-17.15

B255 Prof. Dr. Christian Reimann

FH Dortmund, Germany

Workshop 4: The customer journey, logical game programs &

14.15-17.15 cross-cultural issues in social media

B252

Session 1:

The customer journey

Drs. DH van der Laan




Ms. Pirkko Varis



Wednesday 2 April

Marttinen auditorium

09.30-10.00 Virtual Reality in Education Assoc. Prof. Dr. Emiliyan Petkov

St. Cyril and St. Methodius University of Veliko Turnovo, Bulgaria

10.00-10.30 Multimedia in Education

Students of St. Cyril and St. Methodius University of Veliko Turnovo, Bulgaria

10.45-11.15 The efficiency of the algorithms for the finding prime numbers

Mr. Sándor Kaczur

College Senior Lecturer in Programming

Institute of Information Technology

Dennis Gabor College, Hungary

11.15-11.45 Talent management in Dennis Gabor Talentpoint Mr. Sándor Kaczur & Mr. Attila Friedel

Educational IT System Administrator


12.00 Lunch break

13.15 Departure for Ähtäri from Lomasaari

by Ykspetäjä Oy, Lepikonmäki-yhtiöt coaches

14.15-21.30 Internet, digital and social media in marketing of a SME

in rural tourism and travel business & testing services of the

enterprise for planning marketing communications mix

Mr. Ari Hyvölä, Managing Director, Hyvölän Talo

21.30 Transportation to Lomasaari by Ykspetäjä Oy, Lepikonmäki-yhtiöt coaches

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Thursday 3 April


09.30-10.00 Trends in the online communication business

Students of Windesheim University of Applied Sciences, the Netherlands

10.00-10.30 Meet Apps - our new business driving force

Students of International Business School at Vilnius University, Lithuania

10.45-11.15 If you are not on Google, you do not exist Students of Kaunas University of Technology,

School of Economics and Business, Lithuania

11.15-11.45 Dark Patterns: Using Web-Design the Evil Way

Prof. Dr. Christian Reimann

FH Dortmund - Dortmund University of Applied Sciences and Arts,

Faculty of Business Administration, Germany





13.15-17.15 Session 3:

B252 Enhancing brand loyalty through mobile technology Mr. Louis Klomp




13.15-17.15 Prof. (FH) Mag. Michael Reiner

C279 Professor Business Administration and E-Business Management



13.15-17.15 Prof. Dr. Christian Reimann

B255 FH Dortmund, Germany


cross-cultural issues in social media

13.15-17.15

C278 Session 2:

Logical game programs in Java Applet Mr. Sándor Kaczur & Mr. Attila Friedel


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Friday 4 April


09.30-10.00 Insecure software development: the way IT systems are hacked Mr. Corneel Theben Tervile

Head of Bachelor Applied Computer Sciences

Chair Businet HEDICT

Howest, de Hogeschool West-Vlaanderen

Howest University College of West Flanders, Belgium

10.00-10.30 Social Media Law Ms. Miriam McGillycuddy

Lecturer in Law

Institute of Technology Tralee

and Practising Solicitor Ireland

10.45-11.15 About web accessibility - advices and good practices Students of Dennis Gabor College, Hungary

11.15-11.45 Changes in ways of using traditional and online marketing

after the introduction of smartphones

Kristina & Ksenya Aksakova

Students of Master Degree in International Trading Business

St. Petersburg State University of Economics, Russia

11.45-12.15 Cross-cultural issues in Social Media Ms. Elena Vitkauskaitė, Junior Research Associate

Kaunas University of Technology

School of Economics and Business, Lithuania

12.15 -13.15 Lunch break




Session 4:

13.15-14.15 Multicultural teams & cross-cultural communication

B252 Ms. Pirkko Varis


14.15-17.15 Session 5:



Windesheim University of Applied Sciences





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13.15-17.15 Session 3:

C278 Logical game programs in Java Applet Mr. Sándor Kaczur & Mr. Attila Friedel


Saturday 5 April

10.00-13.00 Visit to Ähtäri tourism centre and the zoo

Internet and social media in marketing of the tourism centre and the zoo

as part of integrated marketing communications mix

14.00-16.00 Visit to a retail business and tourism destination in Tuuri

Web marketing and social media in business of the company

Veljekset Keskinen and of tourism and event business destination

Transportations by coach + 16-seater of Ykspetäjä Oy, Lepikonmäki-yhtiöt

Workshops in own workshop teams

Rooms booked in Marttinen

Sunday 6 April

10.00-16.00 Workshop sessions in own workshop teams

Location free, rooms A-C booked at TAMK building

Rooms in Lomasaari available, too







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Monday 7 April


09.30-10.00 Dead Reckoning –

An Old Naval Navigation Method Reinvented for Smartphones

Prof. Dr. Uwe Grossmann

Mobile Business - Mobile Systems

Faculty of Business Administration

Dortmund University of Applied Sciences and Arts, Germany

10.00-11.00 Trends in Computer Interfaces

FH Dortmund

ProFiTex

The Frisbee of tomorrow

Multipurpose Feedback Jacket

Product Locator

Students of FH Dortmund

11.15-12.30 Student presentations Students of HTW Berlin, Germany

HTW Berlin

Sebastian Bielen

ONPU - Information Systems – nowadays

Hanna Balakhontseva

Development of an android based interactive museumguide

Timo Arndt

Line-Runner - A gesture controlled multiplayer game for a media facade

Michael Thiele-Maas

Line-Runner - Modern interfaces in human-computer interaction

Mykyta Kovalenko





13.45-17.15 Session 6:



Windesheim University of Applied Sciences

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13.45-17.15

C278 Prof. (FH) Mag. Michael Reiner








13.45-17.15 Session 4:

library, Toriseva room Assignments from SMEs

Ms. Pirkko Varis

Tuesday 8 April


09.30-10.00 The empowered modern consumer

Students of Salford Business School, University of Salford, UK

10.00-10.30 The Effects of the Digital Age on Television Students of IT Tralee, Ireland

10.45-11.15 Social Media Marketing at the IMC

Students of IMC Fachhochschule Krems –

IMC University of Applied Sciences Krems, Austria

11.15-11.45 Benefits of Digital Marketing and Southampton Solent University

Students of Southampton Solent University, UK


12.45-13.15 The dangers of social engineering on social media

Students of Howest, de Hogeschool West-Vlaanderen, Belgium

13.15-13.45 Secure communication - an illusion? Prof. Dr. Albrecht Fortenbacher

HTW – Hochschule für Technik und Wirtschaft Berlin

– University of Applied Sciences, Germany

14.00-17.15 Workshops

Final sessions of workshops and preparation for

workshop presentations to take place on 9 April

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brand loyalty, integrated marketing communications & CRM 14.00-17.15

library, Toriseva room Session 7:

Cross-cultural issues in Social Media (emphasis on social media sites)

Ms. Elena Vitkauskaitė, Junior Research Associate

Kaunas University of Technology, Lithuania

Session 8:

Workshop presentation to be finalised

Ms. Pirkko Varis & partners

Workshop 2 Workshop on social media communication




Workshop 3 Marketing in Virtual Worlds




14.00-17.15 cross-cultural issues in social media

library, Toriseva room Session 5:




Session 6: Workshop presentations to be finalised


Wednesday 9 April


9.30-13.30 Presentations: all workshop teams

Closing the IP

Certificates

Questionnaires


14.30-17.00 Reports, writing articles, selection of pictures etc.

20.00- Farewell parties

Thursday 10 April Departure of participants

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Session 1:


Drs. DH van der Laan,

Senior Lecturer Marketing & Research Methods


Session 2:


Ms. Pirkko Varis



Session 3:

Enhancing brand loyalty through mobile technology Mr. Louis Klomp



Session 4:

Multicultural teams & cross-cultural communication

Ms. Pirkko Varis



Sessions 5 & 6:

Enhancing brand loyalty through mobile technology Mr. Louis Klomp


Business Information Coordinator Division Business, Media & Law


Session 7:




Session 8:



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Enhancing brand loyalty through mobile technology – the description

a 3 part workshop titled ‘Enhancing brand loyalty through mobile technology’

where the participants will create a mobile phone app, or even a mobile phone

concept for a brand of their own choice. During the workshops the participants

will create mood boards, personas, scenarios and wireframes. Creating an app

or even a complete phone concept with user needs (and the reasons why they

choose to interact with the brand in the first place) in mind can enforce the

connection between user/focus group and the brand. User Centered Design is

the key word in mobile technology and brand loyalty.

Part One: Introduction, orientation, defining your focus group, creating a

mood board

Part Two: Identifying user needs, creating personas, translating user needs into

requirements, writing scenarios

Part Three: Translating requirements into features, creating step by step

interactions, wireframing


Prof. (FH) Mag. Michael Reiner



Students will learn how to set up proper Facebook/LinkedIn/Google+ accounts

for a project/company. We will actively use twitter, YouTube, Flickr and other

channels to distribute pictures, videos and news from the event.

Communication will be done at least in English, but we will also try to have

several posts bilingual.

Students need to have interest in social media and communication. There is

only a small need of computer skills.


Prof. Dr. Christian Reimann

FH Dortmund, Germany

Currently the market for gaming hardware experiences a new wave of virtual

reality gear, which is for the first time available for prices suitable for a

consumer market. On the other hand companies are combining more and more

gaming aspects in their marketing campaigns, whether it is for example only

product placement in a game or whole games specifically created for marketing

campaigns.

In this workshop the students will be creating a "brand experience" in a virtual

world, starting from own concept up to finally implementing it. As this activity

requires very different skillsets (from marketing, design and computer science)

students of all study topics are equally welcome to join the team.

Max amount of students 14.

http://www.design-skills.org/mood_boards.html#moodboards

http://en.wikipedia.org/wiki/Persona_%28marketing%29

http://en.wikipedia.org/wiki/Scenario_%28computing%29

http://webdesignledger.com/inspiration/18-great-examples-of-sketched-ui-wireframes-and-mockups

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Session 1:


Drs. DH van der Laan




Ms. Pirkko Varis



Sessions 2 & 3:

Logical game programs in Java Applet Mr. Sándor Kaczur

College Senior Lecturer in Programming

Institute of Information Technology


&

Mr. Attila Friedel

Educational IT System Administrator


Target group: 8-10 students, requires minimal programming knowledge

Goals of the workshop:

- Planning logical game programs (Model-View-Controller, Unified Modelling

Language)

- Implementing logical game programs (Java programming language, Swing

graphical user interface, NetBeans/Eclipse free developer tool)

- Testing logical game programs (critique and provide ideas and suggestions

for further development)

Session 4:


Ms. Pirkko Varis



Session 5:




Session 6:



TRADIGME - TRADIGITAL MEDIA MARKETING & ONLINE …ip.projects.tamk.fi/tradigme/documents/TRADIGME IP...

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