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Tradestand Guide to Judging and Presentation at …...10-13 May 2018 Tradestand Guide to Judging and...
Transcript of Tradestand Guide to Judging and Presentation at …...10-13 May 2018 Tradestand Guide to Judging and...
10-13 May 2018
Tradestand Guide to Judging and Presentation at RHS
Malvern Spring Festival 2018
Before completing the application, please read through this document. It explains:
1. Tradestand selection criteria
2. Required presentation standards
3. New tradestand assessment and judging process
1. Tradestand Selection Criteria
The following criteria are applied to the selection of tradestand exhibits:
Relevance and quality of product (preference given to garden related and
horticultural products)
Balance of product categories within the show
Permanent business address, quality website, clear contact details
Stand design including imaginative use of plant material
Courteous, professional and friendly staff
Good after-sales service including order fulfilment
Tradestand awards record with Three Counties / RHS
Absence of complaints made to Three Counties / RHS and compliance with Three
Counties / RHS regulations
Prompt payment of show invoices
Sufficient staffing levels during show open hours
Geographical relevance
Support for RHS and Three Counties shows
2. Required Presentation Criteria
The following are positive and negative points that should be considered when designing a
trade stand. They also offer guidance for judging criteria.
Positive Design Features
Creativity Presentation Design
Plant material incorporated into the display is of good quality and imaginatively used
The finish of the display is good
The customer is able to safely and without difficulty (crowds permitting) see the display, if possible with easy access on to the stand
An original and innovative approach to the presentation of the display
Any related literature is displayed tidily and is easily accessible
Maximum use is made of the whole display area. Attention should be paid to the overall dressing of the stand, in particular to the side and back walls above eye-level, where appropriate, to the ceiling
Good and imaginative use has been made of the site
Labelling is clearly and neatly printed and presented, and not obtrusive
The stand is tidy and free of any items not directly related to the display (such as briefcases, tools, food etc) and the storage area (if applicable) is artfully concealed
Where relevant, eg in the case of pots and statuary, products are presented in such a way as to provide new and imaginative ideas for their use.
Products are displayed in such a way as to provide guidance on their use
Where relevant, good and sympathetic use has been made of common boundaries by exhibitors with adjacent site
With regard to conservatories, structures are displayed in such a way as to stimulate the viewer’s imagination in terms of variety of usage
Where applicable, an educational aspect is demonstrated
The design and presentation of the stand makes the products and/or services offered by the exhibitor easily identifiable and their usage clear
Products are displayed in such a way as to provide guidance on their use.
Negative Design Features
Stand fixtures and fittings have clearly been designed for use elsewhere and no attempt (or unsatisfactory attempt) has been made to adapt them for an RHS flower show
Exhibit is misleading to the public
Exhibit build, features or fittings are of poor quality
Signage/labelling is brash in appearance (for example using day-glo colours) or poor quality, obscured or absent
Plant material is of poor quality, minimal or absent
Too much attention is concentrated on selling strategies and insufficient attention is paid to the quality of the display. Stand is presented in a tradeshow style, not appropriate for a flower show
Too much emphasis on non-horticultural elements eg fitted kitchens, sitting room furniture etc
Exhibitor has breached tradestand regulations or has spread outside their allocated space
Exhibitor has not considered their location within the showground and therefore not created appropriate boundaries or boundary is poorly defined
Flooring is of poor quality
Artificial plant material is used
Storage has not been incorporated into the exhibit
Garden furniture and building interiors are not dressed
3. New Tradestand Assessment and Judging Process
Tradestands are assessed for the standard of exhibit presentation and awards are made at
the show.
Exhibitors are encouraged to display their products to the highest standard.
Assessment results will be taken into consideration when allocating space at all
future RHS shows.
Assessment results are not an endorsement of the product/services on display, they
are awarded for the presentation of the exhibit.
Award Categories
Award Awarded for Awarded
Best in show The tradestand with the highest standard of presentation at the show
Best tradestand in show trophy
4 star Excellent presentation 4 star certificate
3 star High quality presentation 3 star certificate
Good A good standard of presentation
Letter delivered at the show
Poor Standard of presentation does not meet required levels
Letter delivered at the show
Tradestand Presentation
The following are examples of what we would consider to be a minimum standard of exhibit
presentation. If in doubt please contact us for further guidance:
Notes: Neat and ordered layout, unobtrusive pricing, backdrop, coordinated and
appropriate product storage. Award: RHS 3*
Notes: Innovative and appropriate stand design, good use of colours, good use of plants
Award: RHS 3*
Notes: Well considered layout, excellent use of plants, well presented staff
Award: Best in Show
Notes: Innovative way to display product (artificial grass), excellent use of plants / shrubs as
backdrop. Award: Sponsor’s stand so not included in judging
Notes: Well considered layout, good use of plants and patio. Award: RHS 4*
Notes: Good use of stand space and appropriate for island space (good view from all sides),
good use of plants. Well thought design. Award: RHS 3*
Notes: Excellent use of planting, impressive effort to build a garden as part of the stand
design. Award: Best in Show
Notes: Appropriate and creative backdrop and storage of product, good use of planting to
detail use of product, product information well presented, appropriately dressed staff.
Award: Silver