Trademarks

An Intellectual Asset

About Your Speaker

Andrew L. Eisenberg

- IP Attorney - Lee & Hayes, PLLC- General Counsel – Audiotoniq, Inc. - Associate – L.C. Begin and Associates - Dell, Inc.

- University of Michigan – B.S.E - University of Notre Dame – J.D.

Why IP is Important

S&P 500 S&P 500

1970

Intangible

Today

Intangible

Tangible

Tangible

Every IP asset has a business purpose

IP assets perform as we expect other business assets to perform … ROI

Intelligent Portfolio – IP as an Asset Class

– Trademark

– Service Mark

– Registered Mark  

Trademark – Types  

TM

SM

®

- Word Mark

- Stylized Design

- Trade Dress 

Trademark – Categories  

- Scope – Geographic V. Classification

- Confusingly Similar

- Loss of Rights/Enforcement  

Trademark – Basics  

Trademarks – Traditional Example

V.

Trademarks – Other Examples

Questions?