Trademarks
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Transcript of Trademarks
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TrademarksA Product of Creativity in Bloom
Elexis Jones2011
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What is a trademark?
A trademark is a word, phrase, symbol, or design, or a combination of these that identifies and distinguishes the source of goods of one party from those of others.
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Trademark Examples
Words Phrases
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Trademark ExamplesSymbols Designs
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What is a service mark?
A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service, rather than a product.
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Service Mark Examples
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“Trademark” and “Mark”
Both of these terms are used to refer to trademarks (goods or products) and service marks (services).
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Functions of a Trademark
• Indicates the source of origin of goods or services
• Helps guarantee the quality of goods bearing the mark
• Creates and maintains a demand for the product
• Used as a marketing tool to build a brand• Can have great $ value to a company
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Why Protect a Trademark?• Trademarks are protected under federal and state law
– Trademarks are earned not born – Trademarks come into being through actual use
• You do not have to register a trademark to have it protected, but there are some advantages to doing so– A trademark registration provides:
• Constructive notice to the public of the registrant's claim of ownership of the mark
• Registrant's exclusive right to use the mark nationwide on or in connection with the goods and/or services listed in the registration
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Spectrum of Distinctiveness & Levels of Protection
Stronger
Weaker
Fanciful
Arbitrary
Suggestive
Descriptive
Generic
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Marks Declared Famous
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Questions?