Trade Spend Success Infographic
1
2ND HIGHEST LINE IN CORPORATE BUDGET 20-25% OF ANNUAL GROSS REVENUE 5-10% AVERAGE COVERAGE RATE 5 SIMPLE STEPS TO OPTIMIZE Pull together Consumption, Shipments, COGS and integrate with trade plans. TRADE SPEND SUCCESS INTEGRATE KEY DATA Properly align promotion time frames with consumption and shipments to accurately measure lift. ENSURE ACCURATE HISTORY 2 #TRADESMART The only true way to calculate EDLP base and incremental volume is to go back in history where EDLP was not in effect and compare it to EDLP trends. Otherwise, you will need to take a moving average and find a way to make adjustments. An actual retail event may include multiple promotional tactics all runnning concurrently. Roll all tactics into a single event to capture true ROI. WWW.RELATIONALSOLUTIONS.COM ALIGN ALL TACTICS ACCURATELY MEASURE EDLP AND BASE INCREMENTAL YOU ARE GOOD TO GO! 3 4 5 ANALYZE THE OUTCOME Gain new insights and avoid making hunch decisions. Automate the integration, cleansing and harmonization of data points to allow for 100% coverage across all retailers. 1 TRADE SPEND BY THE NUMBERS
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Transcript of Trade Spend Success Infographic
2ND HIGHEST LINE IN CORPORATE BUDGET20-25% OF ANNUAL GROSS REVENUE
5-10% AVERAGE COVERAGE RATE
5 SIMPLE STEPS TO OPTIMIZE
Pull together Consumption,Shipments, COGS and integratewith trade plans.
TRADE SPEND
SUCCESS
INTEGRATE KEY DATA
Properly align promotion timeframes with consumption andshipments to accurately measurelift.
ENSURE ACCURATEHISTORY2
#TRADESMART
The only true way to calculate EDLPbase and incremental volume is to goback in history where EDLP was not ineffect and compare it to EDLP trends.Otherwise, you will need to take amoving average and find a way tomake adjustments.
An actual retail event may includemultiple promotional tactics allrunnning concurrently. Roll all tacticsinto a single event to capture trueROI.
WWW.RELATIONALSOLUTIONS.COM
ALIGN ALL TACTICS
ACCURATELY MEASURE EDLPAND BASE INCREMENTAL
YOU ARE GOOD TO GO!
3
4
5 ANALYZE THE OUTCOME Gain new insights and avoid makinghunch decisions. Automate theintegration, cleansing andharmonization of data points to allowfor 100% coverage across all retailers.
1
TRADE SPEND BY THE NUMBERS
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