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Trade marketing 101 value adds
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3 ways How Trade Marketing can add value to your brand
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Transcript of Trade marketing 101 value adds
![Page 1: Trade marketing 101 value adds](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26d6c1a28abe2078b45af/html5/thumbnails/1.jpg)
3 ways
How Trade Marketing can add value to your brand
![Page 2: Trade marketing 101 value adds](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26d6c1a28abe2078b45af/html5/thumbnails/2.jpg)
Trade Marketing can Add Value to Your Brand When harnessed properly Trade Marketing can offer the following VALUE to your business/brand1.Advice
2.Support
3.Direction
![Page 3: Trade marketing 101 value adds](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26d6c1a28abe2078b45af/html5/thumbnails/3.jpg)
ADVICE TO YOUR BRAND�Insight development�Issues based category analysis�Range, Space, Merchandising�Customer performance analysis�Category reporting, explanation and action recommendation
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SUPPORT TO YOUR BRAND
�Information provision�Promotional management�New Product Development launch support�Support brand activities
![Page 5: Trade marketing 101 value adds](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26d6c1a28abe2078b45af/html5/thumbnails/5.jpg)
DIRECTION TO YOUR BRAND�Strategic planning role�Customer, category, brand�Category development�POP development�Promotional strategy