Trade Mark Leo Burnett Azerbaijan

TRADE MARK LEO BURNETT AZERBAIJAN PAGE 1

TRADE MARK LEO BURNETT AZERBAIJAN

"Trade Mark Leo Burnett Azerbaijan" is a full service advertising agency, representing Leo Burnett Worldwide in Azerbaijan. LEO BURNETT WORLDWIDE is one of the world’s

largest agency networks — a HumanKind communications company with a singular approach: it places a brand’s purpose at the heart of its communications to truly

connect with people. Leo Burnett works with some of the world’s most valuable and respected brands; and presented in 85 countries with over 9,000 employees

worldwide.


Leo Burnett Worldwide, Inc., is an American globally active advertising company, founded in 1935 in Chicago by Leo Burnett is one of the largest agency networks with

85 offices and 9,000+ employees.

Leo Burnett (October 21, 1891 - June 7, 1971) was an American advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.


MULTINATIONAL CLIENTS

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80 YEARS OF LEGENDARY ADVERTISING Starting since 1935


CANNES 2015


WORLD MAP Leo Burnett Worldwide

Insert Info

Trade Mark Leo Burnett Azerbaijan

HEAD OFFICE

85 Offices Worldwide | 70 Countries | 9 000 Employees


DURING 2006-2014, THE NUMBER OF COMPANIES, THE TYPE OF ACTIVITY WHICH IS THE ADVERTISING SERVICE, INCREASED BY 22.45%.


TRENDS OCCURRING AT THE LOCAL ADVERTISING MARKET:

Consumers are beginning to

actively defend against excessive

aggressive information flow.

Growth in the number of advertising

agencies is an indication of

increasing the local advertising market.

Advertising platforms and

digital communi-

cation

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GROWTH IN THE NUMBER OF ADVERTISING

AGENCIES

CHANGES IN CONSUMER BEHAVIOR

DEVELOPMENT OF NEW PLATFORMS


STRUCTURE OF ADVERTISING AGENCY

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MARKETING CLIENT SERVICE ADMINISTRATIVECREATIVE AND DIGITAL


SERVICE CATEGORIES

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Analysis Analysis and evaluation, Pursued advertising campaign, its effectiveness

Financial analysis budget studying media planning and buying

Production Production and print

of end product

Development Creative and ideological development of the

project advertising company

Support customer support

database, CRM, HR

Research Market research and marketing of segments, and the overall situation in the market


Development and establishment of the proposed product or service

Original creative approach to advertising tasks

Planning of advertising campaigns that best suit the client's budget

Organization of press conferences, presentations and other events of public relations;

Participation of highly qualified personnel at every stage of the campaign.

Production of any advertising equipment for projects

Make acts, not ads


COMPANY ACTIVITY DESCRIPTION

«Trade Mark Leo Burnett Azerbaijan» advertising agency offers to Clients professional development of various advertising output and in rendering of advertising services.

o  Thorough development and creation of offered product or service

o  Original creative approach to solving of advertising tasks

o  The organization of press conferences and other public relations events

o  Production of any advertising equipment for projects

o  Highly qualified staff

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OUR SERVICES

«  Integrated marketing campaigns «  Creative strategy and design «  Marketing research «  Brand building «  BTL & Promotion «  Event management «  Communication strategy & planning

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OUR SERVICES

We do not do the work which gives no profit to our partners. So, marketing analysis is a basis to any our idea. All advertising campaigns created in our agency are logical and consecutive and are followed by the next one. Taking into consideration our local market, with such approach we dispose our partners to long-term cooperation with us.As you have noticed, we don’t have clients, - we have partners. And we offer the best and effective solutions for them. Wide experience and great team allow us to make such statements.

o  Conducting researcho  Concept development o  Communication plans and strategy o  Media planning, ATL. o  Web development, optimization and promotiono  Conducting integrated marketing communications IMCo  Branding & corporate identity o  360 advertising support an consultancy

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OUR TALENTED TEAM

We rely on each member of our team. This ensures us to get the best results by having the right team on board.

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ABBAS FATULLAYEV GENERAL DIRECTOR

ALEX GRAUDINS STRATEGY SPECIALIST

ORKHAN RZAYEV CREATIVE DIRECTOR

VICTOR EMELYANOV ART DIRECTOR

ALIK KHANKISHIYEV DESIGNER

HALIMA ALASGAROVA ILLUSTRATOR

AZAD ABDIYEV SENIOR COPYWRITER

SABINA FATULLAYEVA PR MANAGER

AYTEN ZEYNALOVA PROJECT DIRECTOR

ELNARA AGHAYEVA ACCOUNT DIRECTOR

ANNA ALIYEVA TRAFFIC MANAGER

NAILYA HAJIBEYOVA OFFICE MANAGER


ORKHAN RZAYEV

NORM, Ateshgah Sigorta, Hezz Card, AG Bank, P&G, Samsung, Lactalis, Dalgidj, Decamie, Avrora Holding, Russkiy Vkus, Access Bank,

CREATIVE DIRECTOR

Well-known TV host, former captain of "КВН" team. Worked on TV and in advertising business since 2002, author and host of entertaining and intellectual projects on TV. The owner of "Qizil Buta" award, as an author of the Best Comic Project of the year. Author of many advertising and social projects. Thinks that good ideas are not the privilege of a creative director, but a result of a teamwork. Genious idea can be born in any creative person's head.

Main Projects:

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VICTOR EMELYANOV

Camel, Sprite, Nestle, Flagman Vodka, Nivea, BAT, Dolina Scandi, Pernod Ricard, iru, Dell, IKEA, Wrigley, AvtoVAZ, Megafon, Aeroexpress, S7, RZD, M.Video, Dom.ru, Yandex, Megafon and other brands.

ART DIRECTOR

Having more than 17 years of experience within the design and Art direction, Victor worked at number of top wolrd wide agencies such as BBDO Group, TBWA\Russia, McCann-Erickson Russia and Instinct. An indisputable professional. Among the awards, there are:

o  Red Apple / Grand Prix, Gold, Silver, Bronze o  ADCR / Gold, Silver, Bronze

Main Projects:

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ALEX GRAUDINS

Philip Morris, Tele2, Statoil, Peugeot, Samsung, Sabina perfumery, Rietumu Bank, Express bank, Lafarella and number of other projects.

STRATEGY SPECIALIST

EVS for Strategy and İntegrated Communications. Has been working in the industry for more than 8 years and achieved unprecedented experience by running and execution of various projects at Leo Burnett Latvia and Trade Mark Leo Burnett.

Main Projects:

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HALIMA ALASGAROVA

Atena, Anchor, Bank Standart, Bakcell, BP (Compass magazine), Xalq Bank, Azgranata, Calgon, Dettol, Kotex, Yarsu, Bingo, BETA earl grey, Huggies, Adidas Eyewear Contest, Baku2015 Competition, “Art takes Miami” online contest, Silk Road Grand Art Exhibition (IACEA), “Youth health” competition UNFPA, P&G, Samsung, Lactalis.

ILLUSTRATOR

Came to the world of advertisement in 2001. Devoted to painting since childhood. She is a laureate and winner of many Azerbaijani and international art contests. A member of Union of Artists of Azerbaijan. Her name is included in "Azerbaijani youth of the future" golden book. Owner of president scholarship. Had 6 personal exhibitions. Her works were exhibited in France, USA, Korea, Austria, Uzbekistan.

Main Projects:

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ALIK KHANKISHIYEV

М.Патио, Клиб Техник, Ловини, Новый Город, ВЗМК, Лагутники, Бозон, Дансани Мидо, Финекс, Russkiy Vkus, Centro Mall, Huawei.

GRAPHIC DESIGNER

Experienced, perspective and creative designer. Quality is the main issue for him, whatever it takes. His experience in the sphere of designing - 10 years; worked in Russian Federation for a long time.

Main Projects:

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AZAD ABDIYEV

Among the projects, there are: Atabank, VMF, Grona, Azersun, Unibank, Compulsory Insurance Bureau, Shell, Toyota, Gazelli Group, Ideal Parfumery, Microsoft, AzerTurkBank, Azerbaijan Industrial Bank, Azbentonit, Imperial Tobacco, Azerbaijan State Ministry of Education, Azerbaijan State Ministry of Culture and Tourism.

SENIOR COPYWRITER

For a short period of time Azad became one of the most successful copywriters in Azerbaijan. Quick thinking, own approach helps him to create great taglines, slogans and copies.

Main Projects:

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AYTEN ZEYNALOVA

BP, RISK, UNICEF, Qarant Holding, Azercell, Azertelecom, Azercosmos, IKRA, Aztech, Baghlan Group, Norm, AteshgahSigorta, Pasha Sigorta, IKMA, Elcell, P&G, Samsung, Lactalis, Dalgidj, Decamie, Avrora Holding

PROJECT DIRECTOR

Perfectionist to the very roots of her being. Works in advertisement for 9 years. Any project she starts she tries to conduct perfectly. And waits the same from her colleagues. Ayten has an unprecedented experience in organization of big events and event management.

Main Projects:

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And we offer the best and effective solutions for them. Wide experience and great team allow us to make such statements.

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WE DON’T HAVE CLIENTS — WE HAVE PARTNERS.


4Ps OF INTEGRATED COMMUNICATION

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People Participation Populism

Strategy Execution

Purpose


MAIN CASES


Samsung / Mobile & electronics

As new top smartphone models S6 | S6 edge were introduced worldwide in March 2015, we created and executed the launch campaign for Azerbaijan market.


AGBank / Corporate Banking

As a launch of bank’s new taxit card, we have developed the creative concept and communication channels. Providing Digital, SMM, Production & Creative services.

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ASA / Full Service

We are happy to be a part of Association of Scouts of Azerbaijan (World Organization of Scout Movement) and share the happiness of victory to celebrate 41st world scout Conference and Your Forum in Azerbaijan. We provide full full Creative, Media and Communication support on Behalf of Leo Burnett Azerbaijan.

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Dalgidj / Oil & Gas

Dalgidj is an official supplier of BP for ROV diving. To commemorate the jubilee of company, we provided the 360 service with event marketing.

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Anzu / Retail wear

A full service project for the launch of Luxury wear boutique. Branding, Digital, Creative.

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Ideal / Retail Parfumerie

We have developed the creative concept based on 5 main sences, using a lenticular print technology.

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Azpetrol / Service

We have developed a creative concept for 2 campaigns and one social project with integrated BTL and call-to-action engagement.

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DeCamie / Retail wear

A-class luxury wear boutique, for which we have developed the creative concept, TOV, and delivered the 360 service in promotion.

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Lactalis Group / Expo

We have developed the expo mechanics and stand construction, together with supporting info materials and sampling for Lactalis Group (President, Lactel, Celia)

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Russkiy Vkus / TVC

We have developed a fully animated 3D TVC and communication of “Pirates of Caspian Sea”, for “Russkiy Vkus” sausage products.

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Various Projects

MST, NatGeo, Baku Jazz festival, Social Campaign, Khan and a number of other works.

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“Trade Mark” has been awarded by silver award in Social Advertisement at “Red Jolbors Fest 14” International Asia & CIS

http://www.jolbors.com/applications/preview/619/

AWARD

Regardless of the level of education, social status and wealth of many families caught in this situation, their problems relate to society as a whole. Selective abortion - a negative trend of the world, where there is a division of people by gender. Unfortunately, Azerbaijan is among the top five countries in the number of selective abortions in the world.

"Words of mothers" (in Azeri. Word "proverbs" is literally translated as "word of the fathers” “Proverbs“) with such shocking social message, as - child becomes a victim of the fact of “parents” decisions.


SUMMARY ”CREATIVITY RATING 2014" in Central Asia and Azerbaijan

We became NUMBER ONE Creative agency in Azerbaijan, based on summary report.

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BUSINESS PARTNERS

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Starcom– Worldwide Media Network

TNS– TNS is a world leader in market research, global market information and business analysis. Graphit–Leo Burnett Group Russia branding and brand awareness agency. Friendly Production – Indoor and Outdoor equipment and tech. solutions company. Moscow, Russia.


THANK YOU!

AF Business HouseNizami str. 203 B,Baku, Azerbaijan

+994 12 493 31 90

[email protected]

Trade Mark Leo Burnett Azerbaijan

Marketing

Transcript of Trade Mark Leo Burnett Azerbaijan