N O N A L U S A R E E N A A . A B A O

2 0 1 0 – 2 4 6 8 5

L I S 1 4 0

Trade Literature

Definition

Also known as professional literature

Written and printed works that describe a particular type of practical human activity or the machinery and equipment used in it.

Characteristics

Application of new technology

Employment issues

Practitioners viewpoint

Technical language used

Interpretation of research trends and issues

Articles are usually brief; between 1-7 pages

Contain advertisements

Information Contents

disseminates information on the latest advances in material production and in occupations not dealing with the production of material goods, for example, the work of doctors and teachers

covers news in the field, brief reports on research, and opinions about trends and events.

Intended Audience

For a specific group of specialists or for persons who wish to master a given speciality

Practitioners in the field, professionals

Examples

Choices: The Magazine of Food, Farm & Resource Issues

Healthy Competition in the Animal Health Industry

Buhr, Brian L. Holtkamp, Derald Sornsen, Steve

http://web.ebscohost.com/ehost/detail?sid=83c59f66-d4ab- 40a8-b2bf- b2a19ae4d2d9%40sessionmgr13&vid=1&hid=15&bdata=JnNpdG U9ZWhvc3QtbGl2ZQ%3d%3d#db=ulh&AN=70139155

Access of Farm Households to Health Care

Ahearn, Mary Mishra, Ashok

http://web.ebscohost.com/ehost/detail?sid=adcde3b9-e769-4311-8b51-a2526b8e1256%40sessionmgr10&vid=1&hid=15&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=ulh&AN=48294665

Where to Find

ProQuest Central

http://search.proquest.com/pqcentral?accounti d=141440

EBSCO Academic Search Complete

http://search.ebscohost.com/

C&E Publishing

Trivias

Publisher - Professional, occupational, or trade group

Includes promotional, advertising, company, professional or customer related items, such as posters, brochures, manuals, correspondence, trade magazines, company newsletters, trade fair and trade exhibition catalogues

Frequency

References

Popular Literature Versus Scholarly Literature: What's the Difference?

http://newarkwww.rutgers.edu/ecollege/popular.htm

Science Museum: Astonishing Science, Spectacular Museum

http://www.sciencemuseum.org.uk/about_us/collections/science_library/new_collections/~/link.aspx?_id=F9F3BD379D6440A7AE114AA918AF4F3D&_z=z

The Free Dictionary.

http://encyclopedia2.thefreedictionary.com/Trade+Literature