Trade Fair by Nitish Arora

8/2/2019 Trade Fair by Nitish Arora

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TRADE FAIR

PRESENTED BY NITISH ARORA


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WHAT IS TRADE FAIR

A trade fair (trade show, trade

exhibition or expo) is an exhibition organized

so that companies in a specific industry can

showcase and demonstrate their latest

products, service, study activities of rivals and

examine recent market trends and

opportunities.


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TYPES OF TRADE FAIR

THERE ARE THREE TYPES OF TRADE FAIR.

1. TRADE ONLY.

2. PUBLIC TRADE FAIR.3. HYBRID.

4. VIRTUAL TRADE SHOW


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TRADE ONLY

Trade only-is only attended by company

representatives (members of the trade,

e.g. professionals) and members of the press.


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EXAMPLE OF TRADE ONLY FAIR

LANDSCAPE AUSTRALIA EXPO.

Machine Tool World Exposition(MILAN).

CeBIT(Centrum

frB

roautomation,Informatio

nstechnologie

und Telekommunikation)GERMANY


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PUBLIC TRADE FAIR

In contrast to consumer fairs, only some trade

fairs are open to the public, For e.g

IITF DELHI

Cairo international book fair.

Bolonga motor show(Italy)

Canton fair(consumer and insdustryelectronics) China.

International automobile show (Germany).


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HYBRID TRADE SHOW

Only few fairs are hybrids.

E.G- Frankfurt Book Fair, which is trade-only

for its first three days and open to the general

public on its final two days. They are held on a

continuing basis in virtually all markets and

normally attract companies from around the

globe.


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VIRTUAL TRADE SHOW

An increasing number of trade fairs are

happening online, and these events are

called virtual tradeshows. They are increasing

in popularity due to their relatively low cost

and because there is no need to travel

whether you are attending or exhibiting.


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TRADE FAIRS IN HISTORY

original shows were the traditional fairs and

market days found throughout Europe in the

Middle Ages. At that time, trade show booths

were simply tables set up to display the wares

of particular merchants or individuals


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As these market days grew more popular,

more and more merchants began to travel

long distances in order to sell their products to

a greater variety of potential customers.


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EXHIBITIONS BECOME FOCUSED ON

SPECIFIC INDUSTRIES

As the Middle Ages progressed, guilds

focusing on specific industries or crafts gained

power, and markets began to focus on specific

commodities, such as wool and textile

markets or silver fairs.


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The Modern Era Of Trade Fairs

As long-distance travel became easier and less

expensive, many businesses opted to

participate in multiple shows each year. In

response to demands from customers,

manufacturers of displays began to design

portable trade show booths that could be

easily put up, taken apart, packed, and sent onto the next location.


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Trade Shows as a Marketing Tool

Trade shows are an essential ingredient in a

company's marketing mix. According to

surveys, companies consider appearing at a

trade fair even more important than face-to-

face sales discussions and company

presentations.


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According to an AUMA survey conducted in

autumn 2006, the main sales objectives for

companies appearing at a trade fair are to

increase their level of recognition, win new

customers, present their products and

services and engage in customer care. All of

these factors illustrate how participating at atrade show allows companies to highlight

their presence in the marketplace.


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It Goes with toe-to-toe with their competitors

and communicate with their customers in a

unique fashion. Business-to-business

communication at trade fairs is a highly

targeted affair.


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QUANTITATIVE OBJECTIVE

OF APPEARING AT TRADE

SHOW

2006 2008

INCREASED RECOGNITION 92% 90%

NEW CUSTOMERES 92% 92%

PRESENTATION OF

PRODUCTS AND SERVICES

90% 85

CUSTOMER CARE 89% 88%


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PURPOSE OF TRADE SHOWS

Important reason of arranging

these international trade events is that they

would promote your products and services

worldwide proactively.


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Trade shows are organized in order to removethe barriers ofinternational trade andinterconnect the entire world. Therefore one

will need to understand the whole scenario oftrade shows so that he or she might be able toget the lucrative knowledge and informationabout international trade events effortlessly.

In short, we have to say that tradeshows harmonize all the cultures of the worldin a most thrilling manner.
http://www.clocate.com/http://www.clocate.com/


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Trade Fair by Nitish Arora

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