By: Emily Leineweber

Mitch JoelMitch Joel

President of Twist Image

Blogger at Six Pixels of Seperation- The Twist Image Blog and Podcast

President and Founding Partner of Distort Entertainment

Brand ImageBrand Image

Google Makes a Brand

Be present online

Be Helpful

Finding A Finding A

Evaluate and Communicate your brand

Determine your niche

Think about your audience

Kyle & The PaperclipKyle & The Paperclip

One red paperclip

Internet

“aha!” moment

Built a house

Surprise!Surprise!

Still wondering...Still wondering...

How to move with emerging technology and social media

More real life examples

““Its a must read!”Its a must read!”

Easy read

Playbook style

Social Media is what we do!

Good life lessons