Tracxn Research — Mobile Dev Tools Landscape, November 2016

Mobile DevTools Report – October 2016

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2


Contents

Topic Page No.

Scope of Report 04

Entrepreneur Activity 06

Investment Trend 11

Who is Investing 22

Exit Outlook - IPO, Acquisitions 26

Sub Sector Analysis 29

Interesting Companies 45

Useful Links 51

Company List 54

Team 130


Sector Overview

Scope of report

The report covers companies providing tools which enable developers to prototype, build, test and deploy mobile applications.It includes companies providing frameworks to IDEs to DIY(do it yourself) tools to create mobile apps along with app testingplatforms. It excludes companies that provide mobile application development services, mobile platforms for marketing, whitelabel app development tools

The scope of this report includes equity as well as debt funding received by the companies.

Business Model Description

Full Stack Provides end to end functionality for mobile applications including development, testing and analytics

mBaaS Backend cloud storage & processing features such as database, user management and push notifications.

Dev Framework Mobile app development frameworks

MADPMobile Application development platform - development and deployment framework that provides tools for client,server and middleware for mobile.

App Prototyping Interactive prototypes for design & functional feasibility, sharing and collaboration.

App Testing App testing for functionality, load, usability, performance, security and other features.

Crash Reporting Tools that assist developers to find out application crashes


Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

5


51

8386

75

65

72

8

0

10

20

30

40

50

60

70

80

90

100

2010 2011 2012 2013 2014 2015 2016

Nu

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pan

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6

YoY – Number of companies founded

Kinvey InVisionApp Ionic Apptimize Dwnld Appdiff Blackstorm Labs

MODO LABS Testin SkyGiraffe All Mobilize Backtrace I/O PerfectlySoft deepstreamHub


Large Upcoming Sectors

No. of Companies Founded

Average Age

No. of Companies Funded

Business ModelTotal

FundingExample

30 Jun-2012 11 App Testing > Usability Testing $97M watchsend.com

Watchsend2013, San Francisco

22 Jan-2012 14 Crash Reporting $96M uninstall.io

Uninstall.io2015, Bangalore

138 Jun-2011 56 DIY Frontend Platform $97M goyalidainn.com

Goyal Idainn2015, Bangalore

27 Jun-2011 10 App Testing > Automation Tool $99M verifaya.com

Verifaya2005, Bangalore

55 Feb-2011 19 App Prototyping $195M solidifyapp.com

Solidify2010, Campbell

29 Jan-2011 11 App Testing > Crowdsourced $136M ubertesters.com

Ubertesters2012, San Francisco

74 Nov-2010 35 mBaaS $163M orlyatomics.com

OrlyAtomics2014, San Francisco

17 May-2010 10 App Testing > Device Lab $116M testobject.com

TestObject2012, Berlin


Large Upcoming Sectors


Average Age


Business ModelTotal

FundingExample

31 Feb-2010 12 Dev Framework $41M trolltech.com

TrollTech1996, Oslo

3 Jan-2008 3 Full Stack $298M xamarin.com

Xamarin2011, San Francisco

104 Nov-2007 55 MADP $516M zuznow.com

Zuznow2011, Tel Aviv


Niche Upcoming Sectors


Average Age


Business ModelTotal

FundingExample

5 Jul-2013 2 App Testing > Security Testing $1M codifiedsecurity.com

Codified Security2015, London

6 Aug-2010 4 App Testing > Load Testing $137M ziptest.io

ZipTest2015, Gurgaon


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

10


YoY – Number of Rounds and Total Funding

Note: The funding includes debt rounds also.

$70M

$25M

$67M

$200M

$154M

$230M

$416M $409M

$308M

1410

22

47

57

84

76

59

31

0

18

36

54

72

90

0

90

180

270

360

450

2008 2009 2010 2011 2012 2013 2014 2015 2016

Nu

mb

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sFu

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Am

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(in

Mill

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s)

Funding Amount Number of Rounds


YoY – Number of Rounds by Stage

2330

43

36

18

12

17

13

21

23

32

10

3

9

8

11

6

4

0

16

32

48

64

80

2011 2012 2013 2014 2015 2016

Nu

mb

er o

f R

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s

Seed Early Late


YoY – Funding by Stage

$10M$14M $27M $34M

$18M $10M

$137M

$62M

$115M$118M

$226M

$91M

$44M

$73M

$82M

$255M

$152M

$163M

0

90

180

270

360

450

2011 2012 2013 2014 2015 2016

Tota

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Am

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(in

Mill

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Seed Early Late


Average Ticket Size – Early Stage

$0.5M $0.6M $0.9M $1.2M$1.4M

$1.0M

$7.1M

$5.7M

$4.7M

$3.0M

$6.2M

$6.9M

$11.0M

$4.1M

$9.7M

$13.7M

$18.0M$18.6M

0.0

4.0

8.0

12.0

16.0

20.0

2011 2012 2013 2014 2015 2016

Fun

din

g A

mo

un

t (i

n M

illio

ns)

Seed Series A Series B


Top investments in last one year

CompanyFunding Amount

Round Name

Date Investors

invisionapp.comInVisionApp

(New York City, 2011)$55M Series D Jun-2016 Iconiq Capital, Accel Partners, FirstMark Capital

outsystems.comOutSystems

(Lisbon, 2001)$55M Series D Feb-2016 North Bridge Venture Partners, ES Ventures, Portugal Ventures

applause.comApplause

(Framingham, 2007)$35M Series F Sep-2016

Credit Suisse, Accenture, Questmark Partners, Scale Venture Partners, Longworth Venture Partners, Mesco, MassVentures

perfectomobile.comPerfecto Mobile

(Rosh Haayin, 2006)$35M Series E Nov-2015

Technology Crossover Ventures, FTV Capital, Carmel Ventures, Globespan Capital Partners, Vertex Ventures Israel

userzoom.comUserZoom

(San Jose, 2007)$34M Series A Oct-2015 tcgrowth.com, StepStone, Trident Capital

blackstormlabs.comBlackstorm Labs

(Mountain View, 2016)$34M Series B Sep-2016 Rakuten, Alsop Louie Partners, Highland Capital Partners

testin.cnTestin

(Beijing, 2011)$30M Series C Aug-2016 Banyan Capital, IDG Capital Partners

capriza.comCapriza

(Hod Hasharon, 2011)$23M Series C Jul-2016 Andreessen Horowitz, Charles River Ventures, Harmony Partners, Tenaya Capital




Round Name

Date Investors

apptimize.comApptimize

(Mountain View, 2013)$12M Series B Aug-2016

US Venture Partners, Glynn Capital, Western Technology Investment, GOLDCREST CAPITAL

modolabs.comMODO LABS

(Cambridge, 2010)$10M Series B Jun-2016 Education Growth Partners, Storm Ventures, New Magellan Ventures

getsentry.comSentry

(San Francisco, 2011)$9M Series A Jun-2016 NEA, Accel Partners

ionic.ioIonic

(Madison, 2012)$9M Series A Apr-2016 General Catalyst Partners, Lightbank, Arthur Ventures, Founder Collective

testlio.comTestlio

(Austin, 2012)$6M Series A Apr-2016 Altos Ventures, Vertex Ventures

skygiraffe.comSkyGiraffe

(Tel Aviv, 2012)$6M Series A Aug-2016 SGVC, Trilogy Equity Partners

vaadin.comVaadin

(Turku, 2000)$6M

Unattributed

Jan-2016 Finnish Industry Investment, eEquity

test.ioTestIO

(Berlin, 2011)$5M Series A Nov-2015 Turn




Round Name

Date Investors

appvance.comAppvance

(San Jose, 2012)$5M Series A Feb-2016

umajin.comUmajin

(Toronto, 2009)$4M Series A Dec-2015

dropsource.comDropsource

(Raleigh, 2014)$3M Series A Nov-2015

appdiff.comAppdiff

(Seattle, 2015)$3M Seed Sep-2016 SoftTech VC, Zetta Venture

cloudmine.meCloudMine

(Philadelphia, 2011)$2M Series A Dec-2015

testbirds.comTestbirds

(Munich, 2011)$2M

Unattributed

Feb-2016 Extorel, Seventure Partners, b-to-v Partners

rollout.ioRollout.io

(Tel Aviv, 2013)$2M Series A Oct-2015 Canaan Partners, Plus Ventures, Star Farm Ventures, 2B Angels

instabug.comInstabug

(Giza, 2012)$2M Seed Jun-2016 Accel Partners




Round Name

Date Investors

appsheet.comAppSheet

(Seattle, 2012)$2M Seed Oct-2015 NEA

upplication.comUpplication

(Madrid, 2012)$1M Seed Dec-2015

perfect.orgPerfectlySoft

(Ontario, 2015)$1M Seed Aug-2016 York Angel Investors

rollout.ioRollout.io

(Tel Aviv, 2013)$1M Seed Feb-2016 Sweet Capital

sstsinc.com

Smart Software Testing Solutions

(Bangalore, 2015)$1M Seed Feb-2016 Yournest

deepstreamhub.comdeepstreamHub

(Berlin, 2016)$1M Seed Apr-2016 BlueYard

perfect.orgPerfectlySoft

(Ontario, 2015)$929k Seed May-2016 Impression Ventures

modao.ccMockingBot

(Beijing, 2014)$760k Seed Apr-2016 Frees Fund




Round Name

Date Investors

appknox.comAppknox

(Singapore, 2014)$643K Seed Aug-2016 SeedPlus

starmobileinc.comStarMobile, Inc.(Atlanta, 2012)

$500KGrant

(prize money)Feb-2016 National Science Foundation

applop.comApplop

(Kolkata, 2014)$250K Seed Jul-2016 GHV Accelerator


(Giza, 2012)$120K Seed Feb-2016 Y Combinator

applop.comApplop

(Kolkata, 2014)$100K Seed Dec-2015 GHV Accelerator

hansel.ioHansel

(Bangalore, 2015)Seed Feb-2016 Endiya Partners, TracxnLabs

kii.comKii

(San Mateo, 2010)Series B Jan-2016 Cisco Investments

mechdome.comMechDome

(San Mateo, 2016)Seed Apr-2016 Techstars


Funnel view of Sector

Percent of Previous

45%

45%

35%

71

18

40

115

256

568

0 120 240 360 480 600

M&A & IPO

Late

Series B

Series A

Funded

Founded

Number of Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

21


Most Active Investors in Sector

10

7 7

6 6

5 5 5 5

4

0

2

5

7

10

12

Y Combinator 500 Startups Accel Partners NEA Techstars AndreessenHorowitz

FounderCollective

IDG CapitalPartners

MicrosoftVentures

Data Collective

Tota

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mb

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f R

ou

nd

s

Meteor SkyGiraffe InVisionApp Antenna Software Kinvey Capriza Ionic Testin All Mobilize Meteor

Apptimize Divshot Appcelerator DreamFactory Ionic Meteor StackMob All Mobilize SkyGiraffe Firebase


Where are Top Investors investing


Top Investor by Stage of Entry


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

25


Major Acquisitions in last one year

Date Company Acquirer Deal Size OverviewTotal

Funding

Sep-2016 blazemeter.comBlazeMeter

(Tel Aviv, 2011)ca.com $100M

The Load Testing CloudGlilot Capital Partners, YL Ventures, Inimiti, Flint Capital

$7.7M

Oct-2015 mobileroadie.comMobile Roadie

(Beverly Hills, 2009)intellectsoft.net Undisclosed

iPhone, Android & iPad, Mobile WebWestern Technology Investment, Montage Capital

Nov-2015 kidozen.comKidoZen

(Miami, 2012)madmobile.com Undisclosed

Mobile Application PlatformThird Point Ventures

$5M

Jul-2016 magplus.comMag+

(Stockholm, 2010)adi-mps.com Undisclosed

Content publishing platform and app development toolBonnier Growth Media

Jul-2016 launchkit.ioLaunchKit

(San Francisco, 2015)google.com Undisclosed

Simple, useful tools for mobile makers.First Round Capital, SV Angel, GV, Freestyle Capital, Sherpa Capital, Baseline Ventures

Jan-2016 appcelerator.comAppcelerator

(Mountain View, 2006)axway.com Undisclosed

Mobile Enterprise Platform & AnalyticseBay, Accel Partners, Red Hat, Mayfield, Rembrandt Venture Partners, Storm Ventures, Sierra Ventures, Presidio Ventures, TransLink Capital, EDBI, Relay Ventures, Union Grove Venture Partners

$102.81M

Feb-2016 xamarin.comXamarin

(San Francisco, 2011)microsoft.com Undisclosed

App development for iOS & AndroidInsight Venture Partners, Charles River Ventures, Lead Edge Capital, Ignition Partners, Floodgate

$82.25M

Feb-2016 flightrecorder.ioFlightRecorder(Istanbul, 2013)

clicktale.com UndisclosedMobile usage and behavioral analytics platformBIC Angels


Major Acquisitions in last one year


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

28


November 2016Tracxn BlueBox: Mobile DevTools

560+ companies in the sector, 192 funded in last 5 years, $747M invested in 2015/16


Top Business Models by Funding

$614M

$510M

$298M

$194M$155M

$96M $93M

$41M

0

140

280

420

560

700

App Testing MADP Full Stack App Prototyping mBaaS Crash Reporting DIY Platform Dev Framework

Tota

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Am

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(in

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# Cos. 140 104 3 55 74 22 138 31

Avg. Age Sep-11 Nov-07 Jan-08 Feb-11 Nov-10 Jan-12 Jun-11 Feb-10

Applause Capriza Kony InVisionApp Kinvey Apteligent Duda bungeelabs

Testin OutSystems Appcelerator iRise MODO LABS Sentry AppMachine OpenMobile


App Testing – Business Model Description


App Testing – Entrepreneur Activity and Investment Trend


App Testing – Most Funded Companies


MADP – Business Model Description


MADP – Entrepreneur Activity and Investment Trend


MADP – Most Funded Companies


Full Stack – Entrepreneur Activity and Investment Trend


Full Stack – Most Funded Companies


App Prototyping – Business Model Description


App Prototyping – Entrepreneur Activity and Investment Trend


App Prototyping – Most Funded Companies


mBaaS – Entrepreneur Activity and Investment Trend


mBaaS – Most Funded Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

44


Interesting Seed Companies

Company Overview Business ModelTotal

Funding


(2012, Giza)

In-app conversations and bug reportingY Combinator, Accel Partners, Flat6labs, Middle East Venture Partners, Cairo Angels, Leap Ventures, MIT Enterprise Forum Arab Startup Competition

App Testing > Bug Reporting

$1.98M

testfire.ioTestfire

(2014, New York City)

Agile testing for app developersFirstMark Capital, Eniac Ventures

App Testing > Usability Testing

$1.7M

sstsinc.com

Smart Software Testing Solutions(2015, Bangalore)

Enterprise Testing automation platformYournest

App Testing > Automation Tool

$1M

appknox.comAppknox

(2014, Singapore)

Automated security testing for mobile appsStart-Up Chile, Joyful Frog Digital Innovation, SeedPlus

App Testing > Security Testing

$663K

built.ioBuilt.io

(2007, San Francisco)

Non-Legacy apps based mBaaSmBaaS $600K

littleeye.coLittle Eye Labs

(2012, Bangalore)

Performance Analysis & Monitoring for AndroidGSF India, Ventureast, Kae Capital, TA Ventures

Crash Reporting

hansel.ioHansel

(2015, Bangalore)

Crash reporting tools for mobile app developersTracxnLabs, GrayCell Ventures, Endiya Partners

Crash Reporting

testmunk.comtestmunk

(2013, Cupertino)

Automated Mobile app testingQuest Venture Partners

App Testing > Automation Tool

Curated list of companies by the sector analyst are defined as Interesting


Interesting Series A Companies


Interesting Series B Companies


Interesting Late Stage Companies


Top Funded Deadpooled Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

50


Useful Links

Slide Title Content Platform Link

List of All Companies in readable format Companies Link

Large Upcoming Sectors Entrepreneur Activity Link

Top investments in last one year Investment Trend Link

Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link

App Testing – Most Funded Companies Sub Sector Understand Link

MADP – Most Funded companies Sub Sector Understand Link

mBaaS – Most Funded Companies Sub Sector Understand Link

DIY Platforms – Most Funded Companies Sub Sector Understand Link

Crash Reporting – Most Funded companies Sub Sector Understand Link

Top Funded Deadpooled Companies Companies Link

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Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

53


Mobile DevTools – Company List

App Testing Full Stack App Prototyping mBaaS Crash Reporting DIY Frontend Platform Dev Framework

256 FUNDED COMPANIES AND 312 UNFUNDED COMPANIES

COVERS THE FOLLOWING SECTORS


App Testing (1/18)Company Overview Business Model Total Funding

Apptimize(2013, Mountain View)

A/B Testing For Mobile AppsY Combinator, AngelList, Andreessen Horowitz, US Venture Partners, Google Ventures, XG Ventures, Glynn Capital, Maverick Capital, Western Technology Investment, Costanoa Venture Capital, Starling Ventures, Beenos, Telnet Ventures, Waseem Daher, GOLDCREST CAPITAL

A/B Testing $18.62M

Splitforce(2013, New York City)

Automated A/B Testing and Predictive Analytics tool for MobileJumpstart, Appworks, Chinaccelerator, SOSV A/B Testing $150k

UXFlip(2011, Philadelphia)

UX/UI creation and multivariate app testingDreamit Ventures A/B Testing $20k

OptimiMo(2013, Delhi)

A/B testing platform for Mobile AppsA/B Testing

Terria(2011, Basel)

Mobile experience platformA/B Testing

Clutch IO(2011, San Francisco)

Mobile Development ToolsY Combinator A/B Testing

Testin(2011, Beijing)

Automated cloud based mobile app testing platformIDG Capital Partners, Haiyin Venture Partners, Banyan Capital Automation Tool $95.8M

Go to BM List >> MADP



Applitools(2013, Tel Aviv)

Cloud based UI testing toolMagma Venture Partners, iAngels, Magma Automation Tool $2.5M

Smart Software Testing Solutions

(2015, Bangalore)

Enterprise Testing automation platformYournest Automation Tool $1M

TenKod(2013, Haifa)

Mobile Test Automation SolutionAutomation Tool $170k

Tapster Robotics(2015, Chicago)

Robot based automated testing of apps on real devicesO'Reilly AlphaTech Ventures Automation Tool $100k

T-Plan(1989, Shoreham-by-sea)

Software test automation and process managementAutomation Tool

Encreo(2015, Bangalore)

Test automation suite for web and mobile applicationsAutomation Tool

Verifaya(2005, Bangalore)

Platform for test automation of mobile & web appsAutomation Tool

Automation Anywhere(2003, San Jose)

Automation tools for application testingAutomation Tool




Appium(2012, San Francisco)

Open Source Mobile App automation testingAutomation Tool

Trell(2012, Portland)

System automation made easyAutomation Tool

QSpectrum(2015, Pune)

Collaborative Mobile Test Automation ToolsAutomation Tool

TestingWhiz(2011, Ahmedabad)

Test Automation Tool for web, mobile and cloud based apps.Automation Tool

QAutomate(2015, Helsinki)

Test automation toolAutomation Tool

Testenium(2015, San Francisco)

Online e-commerce testing platformAutomation Tool

Appachhi(2015, Bangalore)

Mobile app testing automation platformSeedx Automation Tool

MagicTests(2015, San Francisco)

Automation of test case writingAutomation Tool



App Testing (4/18)



App Testing (5/18)



App Testing (6/18)



App Testing (7/18)



App Testing (8/18)



App Testing (9/18)



App Testing (10/18)



App Testing (11/18)



App Testing (12/18)



App Testing (13/18)



App Testing (14/18)



App Testing (15/18)



App Testing (16/18)



App Testing (17/18)



App Testing (18/18)



MADP (1/13)

App Testing << Go to BM List >> Full Stack


MADP (2/13)



MADP (3/13)



MADP (4/13)



MADP (5/13)



MADP (6/13)



MADP (7/13)



MADP (8/13)



MADP (9/13)



MADP (10/13)



MADP (11/13)



MADP (12/13)



MADP (13/13)



Full Stack

MADP << Go to BM List >> App Prototyping


App Prototyping (1/7)

Full Stack << Go to BM List >> mBaaS


mBaaS (1/10)

App Prototyping << Go to BM List >> Crash Reporting


mBaaS (2/10)



mBaaS (3/10)



mBaaS (4/10)



mBaaS (5/10)



mBaaS (6/10)



mBaaS (7/10)



mBaaS (8/10)



mBaaS (9/10)



mBaaS (10/10)



Crash Reporting (1/3)

mBaaS << Go to BM List >>DIY Frontend

Platform




Platform


DIY Frontend Platform (1/18)

Crash Reporting << Go to BM List >> Dev Framework


Dev Framework (1/4)

DIY Frontend

Platform<< Go to BM List >>


Dev Framework (2/4)

DIY Frontend



Dev Framework (3/4)

DIY Frontend



Dev Framework (4/4)

DIY Frontend



Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

129


Team

130

Dheeraj Motoori

Lead Analyst – Enterprise Infrastructure

https://www.linkedin.com/in/dheeraj-motoori-2b156823

https://twitter.com/dheeraj9823


https://blog.tracxn.com/request-for-demo-1?utm_source=Report&utm_campaign=Last_Page&utm_medium=About_Page&utm_content=About_Page

Tracxn Research — Mobile Dev Tools Landscape, November 2016

Data & Analytics

Transcript of Tracxn Research — Mobile Dev Tools Landscape, November 2016