Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998...
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Tracking Content in Google Analytics November 17, 2016 Jon Silver Golin New York @jonmsilver
Transcript of Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998...
![Page 1: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov](https://reader035.fdocuments.us/reader035/viewer/2022071106/5fdff34bccd8030e2a5f5991/html5/thumbnails/1.jpg)
Tracking Content in Google Analytics November 17, 2016
Jon Silver Golin New York @jonmsilver
![Page 2: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov](https://reader035.fdocuments.us/reader035/viewer/2022071106/5fdff34bccd8030e2a5f5991/html5/thumbnails/2.jpg)
What Content Are They Looking At?
![Page 3: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov](https://reader035.fdocuments.us/reader035/viewer/2022071106/5fdff34bccd8030e2a5f5991/html5/thumbnails/3.jpg)
Behavior > Site Content > All Pages
![Page 4: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov](https://reader035.fdocuments.us/reader035/viewer/2022071106/5fdff34bccd8030e2a5f5991/html5/thumbnails/4.jpg)
Behavior > Site Content > All Pages > Select Page > Secondary Dimension > Acquisition > Source
![Page 5: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov](https://reader035.fdocuments.us/reader035/viewer/2022071106/5fdff34bccd8030e2a5f5991/html5/thumbnails/5.jpg)
Behavior > Site Content > All Pages > Select Page > Secondary Dimension > Acquisition > Source
![Page 6: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov](https://reader035.fdocuments.us/reader035/viewer/2022071106/5fdff34bccd8030e2a5f5991/html5/thumbnails/6.jpg)
Real-Time > Overview
![Page 7: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov](https://reader035.fdocuments.us/reader035/viewer/2022071106/5fdff34bccd8030e2a5f5991/html5/thumbnails/7.jpg)
Intelligence Events > Overview
![Page 8: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov](https://reader035.fdocuments.us/reader035/viewer/2022071106/5fdff34bccd8030e2a5f5991/html5/thumbnails/8.jpg)
Tracking Visitors
![Page 9: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov](https://reader035.fdocuments.us/reader035/viewer/2022071106/5fdff34bccd8030e2a5f5991/html5/thumbnails/9.jpg)
Behavior > Site Content > All Pages
![Page 10: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov](https://reader035.fdocuments.us/reader035/viewer/2022071106/5fdff34bccd8030e2a5f5991/html5/thumbnails/10.jpg)
Behavior > Behavior Flow
![Page 11: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov](https://reader035.fdocuments.us/reader035/viewer/2022071106/5fdff34bccd8030e2a5f5991/html5/thumbnails/11.jpg)
Setting Goals
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Admin > Goals
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Admin > Goals
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Admin > Goals
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Conversions > Goals > Overview
$59.50
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Thank You