TraCit project and SEI Tallinn

Case StudiesMari JüssiSEI-Tallinn

POWER Programme - ISC meeting 17.03.2011 Tallinn

TraCit PartnersUK: CURe University of Portsmouth (Lead)Estonia: Viimsi Municipality,

Stockholm Environment Institute – TallinnPoland: Cracow University of TechnologySeeda - UK

Aim of TraCitidentify and share knowledge and best practice between

partner regions on schemes and policies with the potential to reduce carbon intensive travel while at the same time supporting the development, economic growth and sustainability of new and existing urban environments.

Project OutcomesTraCit outcomes

• Common carbon metrics and Carbon Audits of transport

• Case studies Portsmouth: Land Use Transport Interaction Modelling

Big Green Commuter ChallengeViimsi: New cycle route schemeSEI-Tallinn: Educational cartoonCracow: Public transport promotional campaign on a tram

Bike happening event at the University

• Advice Guide • Transport Carbon Intensity (TraCit) calculator• Regional workshops, Final Dissemination Events, Web site

development

SEI-Tallinn case study

5 min internet cartoon clip on cycling to work/ transport choicesCoverage: 40 000 hits during first week, 100-120 000 unique hits per cartoonMajority of Estonian families with up to 10 kids at home covered

Sample cartoon in English: http://www.lastekas.ee/index.php?go=web&t=19&id=3671

SEI Case Study:Children cartoon on bicycle promotion

• Launch on lastekas.ee portal: May 18, 2011

In cooperation with Tallinn 2011 – European Cultural Capital.Cartoon will also advertise a big cycling event – First Kids “Ciclovia” in the centre of Tallinn on June 5, 2011

• Script will be ready by April, 18.• Production – first week of May

Update on SEI Tallinn activities:

We have continued work with Estonian baseline regarding transport and GHG, including analyses of trends and possible effectiveness of different measures.

• We will publish a policy brief (4-6 pages) in Estonian and English in March-April.

• We have done presentations on key findings and sustainable transport policy measures November-January– Senior officials of ministries, experts and stakeholders– Pärnu city government; – 2 presentations to local NGOs is Tallinn – (Pirita, Telliskivi)

Source: EEA, COPERT model

Non-ETS sector GHG target for 2020 in Estonia: --- max 11% growth

Source: SEI-Tallinn, Sustainable Transport Report 2010

BAU secenario, road transport, million vehicle-km

BAU secenario, road transport GHG, million-tons

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Key recommendations to the government:- introduce energy labelling of cars like in many EU countries- introduce fiscal measures based on CO2 emissions of cars (currently no registration nor annual tax)

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Comparison of Estonian and Finnish new car fleet in 2006 and 2009

(Finnish car taxation was reformed in 2007 and is now CO2 based)

Source: Eurostat

Transport GHG intensity (tons per million GDP EUR)

Source: Eurostat

Source: Eurostat

Source: Eurostat/ SEI-Tallinn