Tracing Memories › blogs.uoregon.edu › dist › 0 › 4814 … · Experiential Marketing ! 2....
Transcript of Tracing Memories › blogs.uoregon.edu › dist › 0 › 4814 … · Experiential Marketing ! 2....
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Marketing Plan
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Program Overview
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Goals
1. Test and perfect the program !
2. Promote and spread the program across the U.S. 3. Increase the number of product users
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Strategies
1. Experiential Marketing !
2. Testimonials 3. Social Media/Facebook
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Experiential Marketing
Pilot Classes • Residential facilities, community centers, art centers • Target: 50 years + • Free or cheap • Record and document • Evaluate
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Testimonials
Youtube Video
• Testimonials from pilot classes • Photo documentation • Interviews of program directors • Publish on youtube, website & Facebook
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Social Media
Facebook Connect with: • Local news channels • Residential facilities • Community centers Post: • relevant research • upcoming events • testimonial youtube video • completed artworks • instructions/how to
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