TR U NITY NETWORKS CONFIDENTIAL TR U NITY NETWORKS OVERVIEW.

TRUNITYNETWORKSCONFIDENTIAL

TRUNITY NETWORKSOVERVIEW


TrUnity Networks Snapshot• Industry: Online Media and Social Networking Platform – Social

Publishing• Headquarters:• Number of Employees: 15• Breakthrough prototype browser was launched in early 2006.• Earth Portal Launch in 2007• Public Beta in 2008

• Platform hosts over 500 websites and 15,000 topic “spaces.”• Summer of 2008, The Utah State Democratic Party – 28 county parties and

16 caucuses for a total of 35 websites

• TrUnity incorporated in 2009• Amount of Financing Sought: $15M• Current Investors: ($2M)Founders & Angel investors • Pre-Incorporation 24M from Foundations, NPO’s and Angels


Management Team• Terry B. Anderton – Chairman and CEO – 20+ Years executive leadership

positions at NitroSecurity (Founder and CEO), Vynamic (Founder & CEO) Network Associates/McAfee (Global Enterprise Director), and Cabletron Systems (Director of Global Sales).

• Dr. Joakim Lindblom – President & COO – 20+ Years experience in emerging technologies at Digital Universe Foundation (GM), Nokia (Global R&D Managment), NASA UHRXS Space Station Project (Chief Scientist). Ph.D. in Astrophysics at Stanford University, B.S. in Physics with honors - Caltech.

• Cliff Lyon, VP of Business Development – 25+ years experience in technology, application and business developmen, Fidelity, Gillette, Dunn and Bradstreet, Reebok and others. Since 2004, Cliff has established several of the most highly trafficked issue blogs in the world.

• Dr. Bernard Haisch, Chief Scientist – 30+ Years of Scientific R&D and authored or co-authored over 130 scientific publications, principal investigator on numerous NASA research projects, ditor for the Astrophysical Journal, scientist at Lockheed Martin Solar and Astrophysics Laboratory, Ph.D. University of Wisconsin in Madison

• Joseph Firmage, Strategic Consultant – Is a well known innovator and visionary having, Chairman, and CEO of USWeb Corporation, VP of Strategy for Novell, 1998 winner of Silicon Valley’s “Young Entrepreneur of the Year” award from Ernst & Young.


TrUnity Two Parts – One Great Social

Publishing Experience

expert‐steward hub portals Public Web sites


Founding Fathers

• Jane Goodall• Paul Hawkin• Larry Lessig - Creative Commons

founder• Larry Sanger - Wikipedia co‐

founder


The Creation of a “Trusted” Digital Universe

• Advertising‐free, quality‐content oriented Web portals

• In 2002, experts at over 100 leading universities, government agencies, non‐profit institutions and select corporations in 16 countries began working contributing advice, content or otherwise agreed to work on the Digital Universe.

• Over 1300 scientist in 50 countries and over 60 major NGO’s are active contributors.

• Led by members of the Digital Universe Foundation including Peter Saundry with the National Council for Science and The Environment (NCSE)


Digital Universe Distributes Knowledge to Social

Publishers • Digital Universe offers new class of

person/website to website/interest‐centered social publishing, one whose hubs are primarily topics and organizations instead of people.

• Publically-funded research must be distributed to the public.

• Initiates Communities that are:• Grounded with trusted content• Formed around topics of interest• Linked and shared to disseminate content


What is Social Publishing?1. Wiki pattern: several people jointly editing a document

or group of documents 2. Forum pattern: a structured discussion about an idea or

document 3. Blog pattern: a person publishing personal opinions and

observations on a regular basis 4. Article pattern: a writer and editor moving an article or

story through an approval chain 5. Custom content pattern: a custom content type like an

event, a press release, a conference session, etc that is created and published.

6. Social networking pattern: people publishing personal profiles, creating and maintaining their digital social graph, and interacting within their network


TrUnity Offers a Better Social Publishing Experience

• Wikipedia [limits]• Facebook – [limits]• Myspace – [limits]• LinkedIn – [limits]


easy way to create a website

Content management systemWeb 3.0StorageVideoArchiveLinking to like-minded groups


Instant Visibility for Content Based on Association

• Users select up to 3 categories per portal or web site• Placing the portal in the community

branches of these selections• Users may add content from Digital

Universe sites• Unlike a Google search or Facebook

page, users navigate “topics” to locate pages of interest – in the same manner as searching in a library.


Existing Social Networks

Person

Subject

Person

Person

Person

Subject

Person

Person

Person

Subject

Person

Subject

Person

Person


Trunity’s social publishing built on interests

ClimateChange

Land Use

ChurchEnvironmental

Group

Forests

Carbon offsetCompany

Energy

People taking Climate Change

Class

Biodiversity

StudentGroup

Amazon

LocalEnvironmental

Group

Activist

Local River

Local Business

BookAuthor

Portals BuiltBy Experts

Sites Builtby Anyone

Legend:


A better method to find information

Phone book-type of searching Not based on keywords or Google

crawler indexing


Collapse of the profit hordes

[outline advertising models that leverage user content to generate self-serving revenue

• Google• Yahoo• Ask Jeeves • AOL


Sharing Revenue With Social Publishing Community

• Revenue sharing to build, control, and market via their own social publishing

• receive 25% of net revenue from advertising on their members’ sites and member subscription revenue.

• 25% of net revenue is donated to the Digital Universe Foundation


Profit Sharing Example

SCUBA Divers Worldwide SCUBASpace.net# of members 1,000,000% of members who subscribe .05%, or 5,000Average annual net per subscriber Approx. $80% of members who use freely at least once a week (10/pv/visit)

10%, or 100,000Average annual gross margin per free user $4.00/cpm Approx.

$2.00Total Available Net Revenue For Distribution: $600,000Annual incremental revenue to SCUBA Divers Worldwide

$150,000Annual incremental revenue to Digital Universe experts building

content $150,000Annual incremental net to TrUnity $300,000


Competitive Differentiators

• Content Management Systems (CMS):

• Basic Website Hosting Market:• Institutional Repository/Digital

Archive:• White‐label Social Networks:• Directory Driven:


Trunity Pricing Plan


Thank You

TR U NITY NETWORKS CONFIDENTIAL TR U NITY NETWORKS OVERVIEW.

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