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Assignment # 2, Total Quality Culture (TQC) Page 1

Total Quality Culture (TQC)

Question

What steps should manager take to change the TQC of any Organization?

What is Total Quality Culture?

It is the sum of norms, beliefs and values that regulate the behavior of individual and group

within an organization

Objectives of TQC

1. How to Achieve Quality?2. How to maintain Quality?3.

How to improve quality on continuous basis?

3 Approaches to achieve TQC Objectives

1. Procedural Approach How to Achieve Quality?2. Behavioral Approach How to maintain Quality?3. Attitude Approach How to improve quality on continuous basis?

Pillars of TOQ

1. Building Quality Policy2. Quality System3. Quality Management

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3 Stages of Change

1. Procedural Change2. Behavior Change3. Attitude Change

1.Procedural Change

Procedurals Change means that the process of the organization has to be change according to

the quality management culture which the organization want to adopt. This change can be

taken by applying three steps:

1. Assessment2. Process Re-design3. Implementation

a.AssessmentManager first should ask for a COMMITMENT OF TOP MANAGEMENT and conducting a

face to face meeting in which manager ask for a support (regarding decision making) from

the top management.

After that manager wants that his ROLE & COMMITMENT should be defined by the CEO

& then communicated in the organization.

Then he assesses the process that which types of change an organization want to adopt. What

type of Resources Company has to attain for the completion of the process.

b.Process Re-designAfter the assessment, the company has to re-design its process of the quality management &

evaluate that the process can be implemented in the organization or not.

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c. ImplementationAnd finally the company has to implement the re-design process which the company changes

for the sake of Implementation of total quality culture to implement TQM in the organization

2.Behavior Change

This is the 2nd Stage to proceed with the re-designing. In this stage, there are 3 growing

stages:

1. Understanding2. Acceptance3. Sustainability

a.UnderstandingThe Behavior change should helps in developing the understanding of the employees towardsthe organization.

b.AcceptanceThe behavior change would also help for the acceptance of change in the organization for the

employees. When the change develops in the organization, the employees can easily accept

the change

c. SustainabilityThe behavior change helps in the understanding & acceptance of the employees which results

in the organizational sustainability

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3.Attitude ChangeIt only includes:

a. Improved PerformanceIt is the 3rd stage of growth. At this point, there is only continuous improvement and support

takes place.

This attitude change will help the employees to improve their performance at the workplace

& as a result, organizational performance will also improve.

After the whole procedure of TQC Change, if any gaps or milestones occur, the process starts

from redesigning.

The carrying capacity should be there to keep running the process of TQC Change process. Ifany of the organization does not look towards further improvement, then these types of

organizations do not survive in near future.

Graphical Representation of

Total Quality Culture