TPG Mobile Analytics
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Data Strategy Predictive Modeling Prospect Segmentation & Targeting \ Retargeting Database Management Web (SEO, PPC, Display, Affiliate & Aggregator Mgmt.) Social Email Offline Channels Online Channels Platform, Channel and Campaign Analysis & Optimization “ASO” (App Store Optimization) App Stores Act as a Channel or Touch Point in the Mobile Customer Journey Mobile Benchmarking Mobile Web \ App Screen Flow Analysis & Optimization Server-Side: Acquisition Analysis: Quoting Optimization & Retargeting Servicing Optimization: Payments, Claims & Assistance Analysis Cross-Selling \ Up-Selling Optimization: Customer Segmentation & Targeting \ Retargeting Lifetime Value Modeling Database Management Holistic Mobile Optimization Social Sentiment and Attitudinal Analysis & Optimization - Throughout the Customer Journey & Life Cycle Available In Android Market Hitwise Analytics: The Key To Mobile Success Analytics are the key to mobile success – especially for mobile. Is your analytics team and infrastructure ready to help you unlock the potential of your mobile marketing and customer experience initiatives? TPG can help your organization measure, optimize and monetize your mobile efforts – starting with understanding all of the puzzle pieces needed to tell the story of your mobile web sites or mobile apps: What is your mobile Data Strategy? Are your Database Management plans firmly in place, helping to enable a “single customer view” of your data? Are you incorporating Predictive Modeling techniques to score and optimize prospect and customer mobile interactions, leveraging Prospect Segmentation & Targeting \ Retargeting tactics to interact with prospects and customers across your multi-platform touchpoints? Are your campaign plans, creative, execution and measurement systems prepared to handle the gamut of mobile (Web, Email, Social and App Store) channels? Do you have the agility to rapidly pivot on data outputs and provide actionable insights to adjust your digital campaigns – or mobile experiences – on-the-fly? Do you understand how to optimize, measure, and integrate data from App Stores, regardless of whether they are a channel or a touchpoint in the mobile customer journey? Is your App Store content optimized for app store findability? Can you assemble all of the puzzle pieces of mobile measurement – mobile benchmarking, web \ app screen usage and screen flow analysis & optimization and server side data, complimented by social and attitudinal (Voice of the Customer) signals, to give you an overarching view of how your mobile experiences are being used, thought of, or competing against other mobile experiences? Questions to Ask Questions to Ask Questions to Ask Questions to Ask
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Transcript of TPG Mobile Analytics
Data Strategy Predictive Modeling
Prospect Segmentation & Targeting \ Retargeting
Database Management
Web (SEO, PPC, Display, Affiliate & Aggregator Mgmt.)
Social
Offline Channels Online Channels
Platform, Channel and Campaign Analysis & Optimization
“ASO” (App Store Optimization)
App Stores Act as a Channel or Touch Point in the Mobile Customer Journey
Mobile Benchmarking
Mobile Web \ App
Screen Flow
Analysis & Optimization
Server-Side:
Acquisition Analysis:Quoting Optimization &
Retargeting
Servicing Optimization:Payments, Claims & Assistance Analysis
Cross-Selling \ Up-Selling Optimization:
Customer Segmentation & Targeting \ RetargetingLifetime Value ModelingDatabase Management
Holistic Mobile Optimization
Social Sentiment and Attitudinal Analysis & Optimization - Throughout the Customer Journey & Life Cycle
Available In
AndroidMarket
Hitwise
Analytics: The Key To
Mobile Success
Analytics are the key to mobile success – especially for mobile. Is your analytics team and infrastructure ready to help you unlock the potential of your mobile marketing and customer experience initiatives?
TPG can help your organization measure, optimize and monetize your mobile efforts – starting with understanding all of the puzzle pieces needed to tell the story of your mobile web sites or mobile apps:
What is your mobile Data Strategy? Are your Database Management plans firmly in place, helping to enable a “single customer view” of your data?
Are you incorporating Predictive Modeling techniques to score and optimize prospect and customer mobile interactions, leveraging Prospect Segmentation & Targeting \ Retargeting tactics to interact with prospects and customers across your multi-platform touchpoints?
Are your campaign plans, creative, execution and measurement systems prepared to handle the gamut of mobile (Web, Email, Social and App Store) channels?
Do you have the agility to rapidly pivot on data outputs and provide actionable insights to adjust your digital campaigns – or mobile experiences – on-the-fly?
Do you understand how to optimize, measure, and integrate data from App Stores, regardless of whether they are a channel or a touchpoint in the mobile customer journey? Is your App Store content optimized for app store findability?
Can you assemble all of the puzzle pieces of mobile measurement – mobile benchmarking, web \ app screen usage and screen flow analysis & optimization and server side data, complimented by social and attitudinal (Voice of the Customer) signals, to give you an overarching view of how your mobile experiences are being used, thought of, or competing against other mobile experiences?
Questions to Ask Questions to Ask
Questions to Ask
Questions to Ask
