CATEGORY STYLE GUIDELINE: TOYS AND GAMES

TOYS AND GAMES

Prohibited images:

Multi views in MAIN image Watermarks or text

Accessories; include only what customer will receive Blurry or pixilated images Cut or cropped images

Non-white background for MAIN image Product should occupy 85% of image

space

Images for toys and games

2 1

3 4

Product title is one of the first things customers see while searching for products on Amazon. It is vital to have crisp and informative titles for

customers to find, view and purchase your products when they visit Amazon.in or search online.

Title format for variation parent listings:

[Brand] + [Material] + [Item Type Name]

Examples: 1. Prachin Plastic Doll 2. AdiChai Wood Doll 3. CrazyCrafts Metal Doll

Title format for variation child or stand-alone listings:

[Brand] + [Material] + [Item Type Name] + [Color] + [Age Range Description] + [“Pack of” [Quantity] (if >1)]

Examples: 1. Prachin Plastic Doll, Red, 3 Years and up, Pack of 2 2. AdiChai Wood Doll, Yellow, 3 to 10 Years. Pack of 5 3. CrazyCrafts Metal Doll, 0 to 5 Years, White

WHAT TO DO WHAT NOT TO DO Capitalize the first letter of each word. Ex: Prachin Plastic Doll

Do not use all capital letters: PRACHIN PLASTIC DOLL

Title length should be less than 200 characters Do not include promotional messages such as 'sale, 'price', 'offer', 'free'

Use numerals instead of text ("Pack of 2" instead of "Pack of Two") Do not use email Id's, URL's, external links, symbols or seller information

Title guidelines for toys and games

Bullet points highlight additional details about your product in a short and easy to read format. They can influence customer purchase decision.

Recommended bullet point format and order

Bullet Point 1 – Included Components

Bullet Point 2 – Item Dimension: Item Length + Item Width + Item Height + Item Dimensions Unit of Measure

Bullet Point 3 – Age Range Description

Bullet Point 4 – Is Assembly Required

Bullet Point 5 – Special Feature

Example:

Included Components: Pack of 2 Plastic Doll

Item Dimension: 4 x 2 x 3 Inch

Age Range Description: 3 Years and up.

Is Assembly Required: No

Special Feature: Light weighted, attractive, colorful, vibrant, soft and easy to carry

WHAT TO DO WHAT NOT TO DO Begin each bullet point with a capital letter Is Assembly Required: No

Do not include promotional messages such as 'sale, 'price', 'offer' or 'free'

Do not include irrelevant keywords like 'original', 'guaranteed ', 'latest'

Do not use email Id's, URL's, external links, symbols or seller information

Do not use end punctuations like full stop (.) or exclamation mark (!)

Bullet point guidelines for toys and games

This section is an opportunity to sell or promote your product & brand by providing additional information not already captured in title and bullet

points. An accurate and consistent description of an item helps customers to gain insight into a product and improves the overall shopping

experience.

Recommended format for product description:

Example: Shop from a wide collection of [Item Type Names] from the house of [Brand] on Amazon. This [Item Type Name] is made from [Material] measures [Item Length + Item Width + Item Height + Item Dimensions Unit of Measure]. It is [Special Feature]. Example: Shop from a wide collection of dolls from the house of Prachin on Amazon. This doll is made from plastic and measures 4 x 2 x 3 Inch. It is light weighted, attractive, colorful, vibrant, soft and easy to carry.

WHAT TO DO WHAT NOT TO DO

Include brand name and 'Amazon' name to enable search engine optimization

Do not include promotional messages such as 'sale, 'price', 'offer' or 'free'

Include product specific information like material name, special features etc. Do not include irrelevant keywords like 'original', 'guaranteed ', 'latest'

Provide detailed included components, style name, capacity etc. will enable customers to make a purchase decision Do not use email Id's, URL's, external links, symbols or seller information

Do not exceed 2000 characters in length

Product description guidelines for toys and games