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Toyota is in for changes in its strategy and marketing initiatives. The Japanese multi-national that felt the effects of a global slowdown is now stepping on the gas, not in thetraditional way of expanding with numbers and volumes but in terms of strategicdecisions that are in line with its successful strides in new markets. Toyota has justcleared its position on some bad press it received as a result of its mats leading to

unintended acceleration, after it has amply been proved that there were no mechanicalproblems involved in the issue.

Toyota Prius: With the mat news behind it, Toyota plans to make its way forwardthrough initiatives in the production and marketing departments. Toyotas Prius Hybridvehicle has been a roaring success as a stand-alone brand. High on style, space andefficiency, the vehicle, after its enormous acceptance with the consumers, is being seen asmore than yet another model in Toyotas stable but as a marque that is strong enough tohave a slew of models within the Prius brand. While no decision has been taken in thisregard and while it is yet to be approved by the management, the move by Toyota is verymuch on the cards, which could see the Toyota Prius brand being stretched to

accommodate sub-brands under the marque.

Lexus Hybrid: Next in line is to cash in on the success of its hybrid vehicles and the starpower of Lexus Toyota has ideas to make Lexus a hybrid-only brand in the UK. And inefforts to project all its brands and initiatives using the right pedestal, Toyota is goingahead with its consolidation in the Advertising arena, pooling all its advertising projectsfor Toyota brand in Europe into Saatchi & Saatchis account. While individual projectswere allotted to different ad agencies previously, the move is aimed at creating andprojecting a uniform image of what the brand stands for in the market. Advertisingmessages for its Lexus brand would be handled by CHI & Partners. Both the agencieswould work in unison to creating a global marketing campaign and to provide a more

consistent and uniform branding platform across the globe.

Toyota is known to be consistent in its product quality and in the production department.With its initiatives in the fast-growing hybrid market and with efforts to get its brandingand advertising acts together, Toyota could well be expected to set the roads on fire in thedays to come

Toyota Marks 4 Millionth Vehicle Built in Canada

Milestone Vehicle Built Today

September 17, 2010 Cambridge, Ontario - The 4 millionth Canadian built Toyota wasdriven off the line today in Cambridge at the Toyota Motor Manufacturing Canada Inc.(TMMC) assembly plant. The 2010 model silver Corolla was surrounded by some of themore than 6,500 TMMC employees for a group photograph celebrating this majormilestone.TMMC Chairman Ray Tanguay said, The consistent quality produced by CanadianTeam Members has supported this major contribution to our economy. This is another

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proud milestone for our company and for Canada. We are very grateful to our customersfor their ongoing support.It took eleven years from the initial start of production in 1988 to build the first 1 millioncars at TMMC. By comparison, the 3 millionth vehicle was built just three years ago.

Today, with the potential to build 500,000 vehicles annually, the 5 millionth vehicle builtin Canada could arrive in only two years.The TMMC Cambridge South plant recently received the J.D. Power Gold Plant Qualityaward, after being ranked by customers as the best manufacturing plant in North andSouth America out of 68 plants and the #2 manufacturing plant globally out of 137plants.About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution andcustomer service arm of Toyota, Lexus and Scion. Established in 1957, TMS marketsproducts and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers

which sold more than 1.77 million vehicles in 2009. Toyota directly employs nearly30,000 people in the U.S. and its investment here is currently valued at more than $18billion.

Function of Marketing

Department

Arrange the events of the governmentinstitutesPrepare the potential customer listMake region performance reportProvide selling skills to dealers employeesContact with the Govt. institutesContacts with the banks for leasingEstablish the new dealership networkmonitor the sale at dealers

Swot Analysis

OpportunitySwitching diesel market toward petrol and CNGmarketFailure of competitor modelUnacceptability of competitor modelPrice increase in 1000ccThreat

Government reducing the excise duty on importedcarIR interest rate HigherReduction in Diesel pricesEntrance of the new Firms

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Swot Analysis

StrengthBrand imageMarket Leadership

Easy availability of spare partsDealership networkSuitable for rural areaWeaknessAlways charge the premium priceManagement Control by local partner

How Toyota became the most innovative car company in the world

This weekend'sNew York Times Magazine featured a great cover story on Toyota, whichexplained how the Japanese company has become the acknowledged leader in the globalautomobile industry. At a time when Ford and GM are downsizing and rightsizing, theincredible Toyota engineering team continues to get things right. The latest product is theToyota Tundra, a new full-size truck designed with Red State America in mind. WithToyota, small incremental innovations snowball over time into huge improvements inproductivity, efficiency and output. By the end of 2007, Toyota could pass GM as theworld's largest car company. Already, the company's stock market capitalization is $240billion - higher than that of GM, Ford, Daimler Chrysler, Honda and Nissan combined. IfToyota were a baseball team, surmises Jon Gertner of theNew York Times, it would bethe type of team that wins 150 out of 162 games. Anyway, if you're looking for some

Japanese management buzzwords to inject into your cocktail conversations, the articleexplains concepts like kaizen ("continuous improvement") andgenchi genbutsu ("whatcustomers want in a car or truck and how any current versions come up short"). What'scool is that Toyota engineering and design teams actually make archaeological visits totruck graveyards in Michigan, where they examine the rusting hulks of old trucks: "Withso many retired trucks in one place, they also gained a better sense of how trucks hadevolved over the past 30 years - becoming larger, more various, more luxurious - andwhere they might go next." (In addition to this great quote about evolution, the articlehighlights the importance of Toyota's DNA -- both topics, of course, that relate directly tothe Endless Innovation blog!)

Marketing Strategies For Toyota

Toyota has grown to a large multinational corporation from where it started, andexpanded to different worldwide markets and countries by becoming the largest seller ofcars in the beginning of 2007, the most profitable automaker along with increasing salesin, among other countries, the United States. Toyota brands include Scion and Lexusand the corporation is part of the Toyota Group.The Toyota Production System (TPS) is a production system steeped in the philosophy of

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the complete elimination of all waste and that imbues all aspects of production with thisphilosophy in pursuit of the most efficient production method. Toyota MotorCorporations vehicle production system is a way of making things that is sometimesreferred to as a lean manufacturing system and has come to be well known and studiedworldwide. This production control system has been established based on many years of

continuous improvements, with the objective of making the vehicles ordered bycustomers in the quickest and most efficient way, in order to deliver the vehicles asquickly as possible.Toyota has introduced new technologies including one of the first mass-produced hybridgas-electric vehicles, Advanced Parking Guidance System, a four-speed electronicallycontrolled automatic with buttons for power and economy shifting, and an eight-speedautomatic transmission. Toyota, and Toyota-produced Lexus and Scion automobileshave consistently ranked near the top in certain quality and reliability surveys.Toyota is one of the largest companies to push hybrid vehicles in the market and the firstto commercially mass-produce and sell such vehicles, an example being the Toyota Prius.

The Prius has become the top selling hybrid car in America. This technology is the

most widely tolled-out environment-friendly system in the automotive industry to date.Toyotas CEO has committed to making every Toyota a hybrid vehicle eventually.Hybrids are viewed by some automakers as a core...

Toyota's Future Strategic

Toyota Company's strategic plans are divided into three categories: one year plan (short-term), two year (mid-term), five year plan (long-term) depending on the duration also onthe of the ideas to be developed.

The one year plan includes the apparition of new and finding ways cut costs or evenalready growths which are not put practice. According to Toyota Motor Company'sofficial, the company is always seeking. Although they do yearly up a model and, theyhas managed to achieve some its when discussing the cutting down of costs. ToyotaMotor Company is developing its hybrid technology and even planning for 2008emergence a model: "The Lexus to technology continues with the launch of the all-new2008 LS 600h L premium luxury hybrid sedan when it goes on sale this summer."

dealing with cutting down costs there some by which this be done: investing in newtechnologies like the hybrid , trying to find long term for daily problems, in finding newof consolidating their products, by better materials and by coming up with new ofimproving the labor conditions.

Moreover, by growths on a short term Toyota Motor Company tries to enter pre-established markets and gain a sale-quota or the project already discussed and . Whencomes to very companies, such as Motor Company, it really to which are the one yearplans and are or plans because a year plan could developed on, could be on othermarkets in the following years or, it be starting point for projects. That is, it is quitehard focus on short-term plans, other what has been established so far.

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Two year plans (mid-term) are more easily identifiable as they either planned projectsthat exceed one year, planned improvements to efficiency or planned . Mostimplementation projects usually take more than year. This sense, Toyota MotorCompany always improves in all.

They currently developing their programs support ongoing expansion but at the sametime manage to keep their unity all over world. Moreover, Toyota Motor Company istrying to improve its technology, by renewing its fabrication and the technology used allover the. "By 2008, Toyota have annual capacity to build nearly 2.2 million cars andtrucks in America." to the fact Toyota Motor Company open second at Toyota MotorManufacturing Canada in Woodstock, Ontario in 2008 in order to sustain the ones inNorth America.

Furthermore, Toyota is not just a place to, but it strives become family for its employees

In formulating sound strategic plans, an organization must assess its internal

strengths and weaknesses in relation to the external opportunities and threatsit faces. An effective strategy will take advantage of an organizations strengths

and opportunities at the same time it minimizes or overcomes weaknesses and

threats. Regular assessment and SWOT analysis is thus given importance.

STRENGTHS

1. Toyota has become the generic name in the Pakistan market. Whenever thecompany launches the new car in the market it has always the great support of thealready market orientation so the car introduced by it easily covers the introductionstage. People have a lot of trust for their name and this is why Toyota is the

leader in automobile industry.

2. Toyota has a great strength for its 2.OD car, Toyota is the hot selling dieselengine car in Pakistan and is the only company offering the diesel engine in this categoryof cars.

3. The important edge over the company editors are the sample availability of thespare parts in the markets. The price of spare parts is comparatively low and availabilityall over the country has proved to be beneficial for the company

.4. Toyota is a financially strong company. This can be seen by analysis of the

financial reports of the previous years.

5. Toyota vehicles have got a much stronger resale value than other car inPakistan. This is why people prefer to buy a Toyota.

6. Toyota vehicles are made according to the Pakistani environment. No doubt theother cars are available but Toyota has an edge because it has learnt various

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conditions of the Pakistan environment and people. So new additions and changes areproving to be successful.

7. Toyota has an edge over others because it is the only automobile company in Pakistan,while offers many variants of its vehicles. Also Toyota offered many variants of

colors.

8. Toyota is proud to have a successful team of competent managers and skilled workers.Extensive training have enabled the employees to perform outstandingly.

9. Toyota is the only company having the most sophisticated network ofdealerships where customers are treated by professional dealers. There are seventeendealers in Pakistan where sales, service and spare parts are offered, leading toconvenience for the customers.

New investment by Toyota in factories in the US and China saw 2005 profits rise.

Diversified product range, highly targeted marketing and a commitment to leanmanufacturing and quality. In 2003 Toyota knocked its rivals Ford into third spot, to become the World's secondlargest carmaker with 6.78 million units. Many are now saying that Toyota may becomethe largest automaker surpassing General Motors by next year. Uses marketing techniques to identify and satisfy customer needs, and as emphasizedby the case video, on customer relationships.

WEAKNESSES

Manufacturers need to make sure that it is their models that consumers want versuscompetitor's. Most products targeted to the US and Japan only - shifting attention to the Chinesemarket. Movements in exchange rates could see the already narrow margins in the car marketbeing reduced. Company needs to cautiously keep producing cars in order to retain its operationalefficiency, especially in the case of the Prius, which the case study states had a back-order dating back six months.

1. There is some weakness in the case of ergonomic interior of Toyota corolla aswell. The power steering is not speed sensitive and the air conditioning system insevere heat is in-effective. Interior dimensions are less and heavy body and smallengine sometimes create problems in hilly areas.

2. There are some weaknesses in the dealership network. The dealers sometimes tend todeviate from the recommended course of action and principles of Toyota. Thisresults in customers complaints sometimes.

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3. The company is besieged with internal operating problems which are not veryserious. Because of dependency on Toyotas principles delivery of cars is done after4-6 months. This is because CKD kits are ordered four months before and once theyarrive from Japan, assembly and delivery takes some more time. 4. A lot of effortis pull into the sales forecasting because of the changing political and economic

scenarios. For this reasons inventory has to be kept low.5. The company feels thatone weakness is the changing policies of the government and also the 30% cashL/c margin. This has lead to an adverse environment.

OPPORTUNITIES

Lexus and Toyota now have a reputation for manufacturing environmentally friendlyvehicles. Lexus has RX 400h hybrid, and Toyota has it Prius. Rocketing oil prices have seen sales of the new hybrid vehicles increase.

Toyota has also sold on its technology to other motor manufacturers, for example Fordhas bought into the technology for its new Explorer SUV Hybrid. Toyota is to target the 'urban youth' market. The company has launched its new Aygo,which is targeted at the streetwise youth market.

1. Export is a major opportunity for Toyota Indus Motors. Vehicles were exportedto Bangladesh just once in order to prove the plant capacity and efficiency of thecompany. This should be started again.

2. The contract with the government departments e.g. Motorway Police, ShaheenForce and the dignitaries where corolla has an opportunity to deal with the business

markets along with dealing in consumer markets.3. Toyota can do better by focusingon segments much more than presently being done. 4. Toyota should also try tolower its price of Corolla in the segment where Honda city has penetrated. 5. It canoffer discounts to Government departments and large organizations on purchase of itsvehicles in more quantities.6. Success of the manufacturing of Daihatsu coure is amajor opportunity for Toyota to excel further careful planning and the right time tolaunch the new car can prove to be a success.

THREATS

In 2005 the company had to recall 88,000 SUVs and pick up trucks due to faulty frontsuspension systems.

Toyota faces tremendous competitive rivalry in the car market. Competition isincreasing almost daily, with new entrants coming into the market from China, SouthKorea and new plants in Eastern Europe1. Even though Toyota enjoys the position of being the no.1 automobile company,still it faces some threat from competitors especially Honda. Honda has adoptedaggressive strategies for capturing the market. 2. Even though Toyota keeps a carefuleye on the changing trends, still the changing customer needs and trends can prove tobe a threat.3. A major threat is the changing political and economic scenarios of Pakistan.

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Changing government policies affect the companys performance. Devaluation of rupeeadverse shifts in foreign exchange rates, trade policies of governments is a threat.Moreover the company is threatened by the ongoing rate of 30% cash L/c margin.4.Import of re-conditioned cars is also considered as a threat for the company.5. The planned car manufacturing plants of Hyundai and Daewoo can prove to be tough

competition for Toyota if they are successful.