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Transcript of Toyota presentation
TOYOTA MOTARS
Presented By:
Sachin B Gopa
Introduction of Toyota motors History of Toyota auto industry Founder & CEO Toyota business segment Toyota total sales by region Toyota’s strategy Worldwide Presence Product line and Robotic SWOT analysis
Contents
Vision
Toyota seeks to create a more prosperous society through automotive manufacturing by involving all stakeholders.
Delight our customers through innovative products, by utilising advanced technologies and services.
Mission
Practice ethics and transparency in all our business operations.
Lead the Toyota global operations for the emerging mass market.
Introduction On Toyota Motors
Toyota is 3rd largest automotive manufacturer Toyota Motor Corporation is headquartered in Toyota City,
Aichi Toyota has annual sales of $120 Billion Produces ~5.5 million vehicles per year From 56 manufacturing plants across
6 continents Employs ~ 325,905 (as of March 31, 2013)
Headquarter of Toyota City, Aichi-Japan
History of Toyota auto Industry Established in August 28, 1937 out of Sakichi Toyota’s
weaving machine company Launched first car (SA Model) in 1947 “Toyota Production System” formed in 1950 based on just
in time principal First global expansion in 1959 at Brazil In 1972, cumulative production >10M units
Founder & CEO
Founder: kiichiro toyoda
CEO : Akio toyoda MD: Hiroshi nakagawa
Business segments
Automotive Design, manufacture and sales of passenger cars,
recreational vehicles, SUVs and related parts
Financial services Provisions of loans to car buyers and car deales
Others Industrial vehicles (forklifts, etc.)
Toyota Total Sales By Region
Toyota’s Strategy
Increase competitive strength through advanced technology
Environmental technology fuel consumption, emission, recoverability
Hybrid vehicles and next generation fuel cells Cost-reduction efforts
discontinuation, integration of older models
Increased emphasis on financial services and information communication system
Worldwide Presence
Geographic region Total sales Japan 8,152,884 North America 8,771,495 Europe 3,346,013 Asia 1,969,957 Others 1,707,742
• Electric technology- Toyota pirus, Auris, Highlander and Camry • Plug- in hybrids• all electric vehicles- RAV4• Cars- 70 different models• SUV’S• Luxury type vehicle
Product line
Robotics In 2004, Toyota showcased its trumpet-playing robot.
developing multitask robots
destined for elderly care,
manufacturing, and entertainment.
Example of Toyota's involvement
in robotics for the elderly is the
Brain Machine interface
SWOT Analysi
s
Strengths
Dedication to R&D High market share High durability Easy availability of spare parts Comfortable ride High good will Good resale value Low fuel consumption
Weaknesses
Over dependency on Japan & U.S. Market..
Risk that R&D outlays will not generate new competitive advantages.
Poor organisational structure The body of the car is too heavy. The rims and tyres of the car are
not impressive.
Opportunities
Expanding HEV line in U.S. – gain more market share
Demand growth in China and India Modifying designs that are proven for
other countries Consolidation through acquisition –
European foothold Develop new variety and style
Threats
Supply chain costs tied to oil
(materials, production and
shipping)
Foreign exchange fluctuations
Growth of competitor.
QUESTIONS...….????