TOYOTA MOTORS
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Transcript of TOYOTA MOTORS
TOYOTA MOTORS BY: MUKESH VERMA
BBA (IIIrd SEM.)
R346A29
IN NEXT 20 MINUTeS….IN NEXT 20 MINUTeS….
• Introduction to the Toyota Motors• Profile of the Company• Major Players • Product range• Achievements & Milestones• Financial status of Toyota Motors • Future plans• Critical appraisal
1 Toyota-Cho, Toyota City, Aichi 471-8571, Japan
INTRODUCTIONINTRODUCTION
Cont………..Cont………..About the toyota motors• Toyota motors is the largest automobile co. • Founded by kiichiro toyoda in 1937• Toyota motors products are luxury cars, trucks & buses
The origins of Toyota• Toyota Motor Corporation was originally a machine
manufacturing company called Toyoda Automatic Loom Works, Ltd. and was owned by Sakichi Toyoda. But it was his son, Kiichiro Toyoda who branched out into automobile manufacturing. The first type A engine was created in 1936 and the rest as they say is history.
Kiichiro ToyodaThe founder of Toyota Motors Corporation
Profile of the Toyota Profile of the Toyota MotorsMotors
Type Public (TYO: 7203)
Founded 1937
Founder Kiichiro Toyoda
Headquarters Aichi, Nagoya and Tokyo, Japan
Key people Kiichiro Toyoda
Fujio Cho Katsuhiro Nakagawa
Katsuaki Watanabe
Shoichiro Toyoda
Industry Automotive
Products luxury vehicles
Revenue ▲ USD $202.86 billion
Net income ▲ USD $13.93 billion
Employees 316,121
Subsidiaries 522
Website www.toyota.co.jp
Cont………Cont………
BODs of Toyota MotorsBODs of Toyota Motors
Katsuhiro Nakagawa (Vice chairman and Representative Director)
Fujio Cho (Chairman and Representative Director)
Shoichiro Toyoda (Honorary Chairman)
Katsuaki Watanabe (President and Representative Director)
Toyota Kirloskar Motors
Mr Yasuhiko Yokoi, Managing Director, Toyota Motor CorporationMr Vikram Kirloskar, Vice-Chairman, Toyota Kirloskar Motors; and Mr Hiroshi Nakagawa, MD, Toyota Kirloskar Motors
MAJOR PLAYERSMAJOR PLAYERSTop motor vehicle manufacturing companies by volume Top motor vehicle manufacturing companies by volume
20072007
• TOYOTA MOTORS 9497754000• GM 9349818000 • VOLKsWAGEN 6346222000 • FORD 6247506000• HONDA 3911814000
Products range of ToyotaProducts range of ToyotaToyota Innova
Toyota Corolla Altis
Toyota Camry
Toyota Land Cruiser Prado`
Rs. 8,01,738
Rs. 11,31,900
Rs. 22,84,800
Rs. 42,27,300
TOYOTA LUXURYTOYOTA LUXURY
NEW NEW LAUNCHEDLAUNCHEDToyota Corolla Altis
COROLLA ALTISCOROLLA ALTISStandard Features•132 PS @ 6000 rpm •Tubeless Tyres•Air Conditioner •Power Windows •Power Steering•Anti-Lock Braking System •Air-Bags (Driver | Passenger)•CD Player
Achievements & Milestones• Toyota Motor Corporation
became the world's biggest car maker by volume
• 40,000 Corollas Toyota has sold in India over the last five years
• Camry, Corolla, Prado and Innova are the successful cars of Toyota on Indian roads
In April 2002, Toyota adopted In April 2002, Toyota adopted the 2010 Global Visionthe 2010 Global Vision
• Toward a recycle-oriented society
• Toward the age of IT
• Toward motorization on a global scale (societies with little private transport gaining hmore)
Future plans of Toyota MotorsFuture plans of Toyota Motors
• Toyota to Make South African Subsidiary
• Toyota will Develop Personal Transport Assistance
• Toyota to Acquire Land for New Plant in Brazil
• Toyota also plans to develop and launch a small car for the BRIC markets by 2010.
FINANCIAL STATUS OF THE COMPANY
(Fiscal Year : April 2007 - March 2008 )
Number of employees
316,121
Net revenues 26,289.2 billion
yenIncome before taxes
2,437.2 billion yen
Net income1,717.8 billion
yen
USE OF 4 P’SUSE OF 4 P’STPYOTA MOTORS uses the four P’s of marketing for better results.
PRODUCTS:The products offered-unique, superior AND sound quality.
PRICE: TOYOTA MOTORS CORPORATION keep in mind the value for customers.
PROMOTION: The effective techniques are used to communicate to customers.
PLACE: The business location and methods for distribution of products.
CRITICaL APPRAISALCRITICaL APPRAISAL• Toyota Motors should analyze the Indian
marketing
• Toyota Motors producing for the high class people
• Toyota Motors should also focus to middle class
• Toyota Motors should also increase the numbers of customer care centre