Toyota

Design to inspire envy

Akoi Toyoda, CEO Toyota motor Co., Ltd.

• Toyota established in 1933.

• Founded by kiichor Toyoda.

• A Japanese Automobile Company with its network in 30 countries worldwide.

• Is in contact with 19 million customers worldwide.

• Ranks 8th on the overall Global Fortune 500 list.

• Profits are more than $5200 million, which are an

increase of 16.6% from last year!

Toyota is the #1 selling brand in America

Toyota has the highest owner loyalty of any manufacturer

Toyota has won more "Best Car for the Money" awards than any other car manufacturer

1994 toyota was officially introduced in India

Nissan7%

Honda9%

Ford16%

Chrysler13%

Toyota16%

Others17%

GM23%Auto Market Share

NissanHondaFordChryslerToyotaOthersGM

Objectives• To Analyze the factors effecting the sales of Toyota corolla

• To analyze the market strategies developed by the Company’s competitors.

• To assess the Company’s accomplishments and performance by looking at the statistics.

• To develop our project in such a way that it helps people to know the current standing of the company in the market of Automobiles.

• To develop our project in an organized manner which can help the company to improve its sales in the market.

Assumptions

• Toyota Company performance in India.

• Assuming Honda Civic to be the main competitor of Toyota Corolla (ALTIS)

• Toyota Corolla Altis hits market in January 2011 with 2000 cc power

Limitations• Limited time

• Limited Funds

• Unavailability of Brand Manager

Research Findings

Interview With Sandeep Singh (CMO)

Sales of toyota altis

Demand

Income

Market Strategies

Government Policies

Comfort

After Sales Service

PriceBrand Image

Fuel Consumption

Competition

Fashion

Maintenance Cost

Brand Loyalty

Environment Friendly

Political Situation

Delivery Time

Quantitative Variables

Qualitative Variables

Selected VariablesPrice: Negative relation

Fuel Consumption: Due to Toyota breakthrough technology VVT-I Fuel Consumption is Lowered thus increasing the sales.

Environment Friendly: the euro 4 Emission standards greatly reduces carbon monoxide, which effects sales positively.

Maintenance Cost: general misconception is that maintenance cost for Corolla is more then its rivals. which is just a misconception.

back

• Marketing Strategies: Better Strategies Helps increase Sales

• Income: Toyota Company Targets People with a disposable income of 25,000 Rs. To Rs.30,000

• Comfort: Amazing Comfort which no car has in India and the comfort of its competitor Honda CIVIC is Pure Worthless

• Government Polices: Better Government Policies directly effect Sales.

• back

Sales Of Toyota Altis & Honda Civic 2009-2010

Sales OfTOYOTA ALTIS

Sales Of HONDA CIVIC

May 518 324

June 497 270

July 418 322

August 630 352

September 308 198

October 581 337

Total Sales 2952 1803

Sales of Toyota Altis and Honda Civic back

May June July August September October0

100

200

300

400

500

600

700

Recommendations• Expansion of sales outlets.

• Advertising campaigns.

• Low-priced spare parts.

• Check on Black market of Forged Spare Parts.

• eap

CONCLUSION• Higher market share.

• Image and Brand Loyalty.

• Various awards achieved.

• New Body design after every 3 to 4 years.

THANK YOU

We hope you got an ENVY