Toyota autism society case study
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Transcript of Toyota autism society case study
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Toyota Autism Society Case Study
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Serra Toyota Autism Society of Alabama FundraiserSocial Media Case Study
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Goal: Begin to build a social media community around Serra Toyota
Strategy: Host a fundraiser for the Autism Society of Alabama using only Facebook and Twitter.
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Launch: 9A CST on 3/26/10
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Encouraged our fans to share pictures of their children with Autism
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The Serra Toyota Groundswell Begins on Facebook
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The Serra Toyota Groundswell Begins on Twitter
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The Serra Toyota Groundswell Continues on Facebook
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The Serra Toyota Groundswell Continues on Twitter
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The Appreciation for Serra Toyota Continues
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Summary: In less then 12 hours using only Social Media Serra Toyota…
Added 1,007 New Fans on Facebook
Added 128 New Followers on Twitter
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More Importantly: Serra Toyota now has 1,100 new people to engage with daily!
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Jeff MelloFounder, Evolution of Communication
p: 404-579-0911email: [email protected]
web: http://evolutionofcommunication.comfacebook: http://www.facebook.com/evolutionofcommunication
twitter: http://twitter.com/EOC_jmello