TOYO TIRES Communication Guidelines Brand and... · TOYO TIRES Communication Guidelines C-01-01...

TOYO TIRESCommunicationGuidelines

September 2010

English Edition

BasicDesignElements

Brand Logo

Clear Space ／ Brand Logo

Brand Logo (Statement Type)

Clear Space ／ Brand Logo (Statement Type)

Brand Color

Assorted Colors

Color Rules ／ Brand Logo

Color Rules ／ Brand Logo (Statement Type)

Basic Design Elements

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Colored Backgrounds ／ Brand Logo : Color

Photographic Backgrounds ／ Brand Logo : Color

Colored Backgrounds ／ Brand Logo : Monochrome

Photographic Backgrounds ／ Brand Logo : Monochrome

Colored Backgrounds ／ Brand Logo (Statement Type) : Color

Photographic Backgrounds ／ Brand Logo (Statement Type) : Color

Colored Backgrounds ／ Brand Logo (Statement Type) : Monochrome

Photographic Backgrounds ／ Brand Logo (Statement Type) : Monochrome

Corporate Logotype

Typefaces

Incorrect Use of Brand Logo

Incorrect Use of Brand Logo (Statement Type)

Registered Trademark ／ Brand Logo

Registered Trademark ／ Brand Logo (Statement Type)

Driving Frames ／ Layout

Driving Frames ／ Expression・Color・Examples

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TOYO TIRES Communication Guidelines

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Brand Logo

20mm—60mm (no smaller than 20mm)

20mm

Modified Version

Minimum Size

Two-line Version

Standard Version

Reproducing the Brand Logo Standard Version at small sizes results in

illegibility and loss of details. When the width of the Brand Logo is less than

60mm, the Modified Version must be used.

The minimum size for the Brand Logo Modified Version is 20mm. Do not

use the Modified Version at sizes smaller than 20mm. This is the smallest

size that guarantees legibility and clarity in printing. In the case of ink jet

printing, adjust the minimum size to prevent ink blots.

! Master data must be used to reproduce the Brand

Logo. Unnecessary alterations or any additions are

expressly prohibited.

! Only use the Two-line Version when it is impossible to

use the Standard Version, for example on signs where

space is limited.

The Brand Logo is the most recognizable element of our visual

identity. It must be displayed properly at all times.

The Brand Logo is the most recognizable element of our visual iden-

tity. It must be displayed properly at all times.

Ensure there is adequate clear space around the Brand Logo to guar-

antee impact and brand recognition. The specifications for clear

space are determined by the height of the TOYO TIRES’ T.


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Clear Space／ Brand Logo

X

0.5X

0.5X

0.5X 0.5X

X

0.5X

0.5X

0.5X 0.5X

Two-line Version

Standard Version

! Only use the Two-line Version when it is impossible to

use the Standard Version, for example on signs where

space is limited.

Do not display on a distracting background. No other elements should appear inside the clear space.

Maintains clear space but the Brand Logo is overpowered by the surrounding text.

WELCOME TO

ようこそ


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Brand Logo(Statement Type)

Standard Version

Statement

30mm—60mm (no smaller than 30mm)

30mm

Modified Version

Minimum Size

Reproducing the Brand Logo (Statement Type) Standard Version at small

sizes results in illegibility and loss of details. When the width of the Brand

Logo is less than 60mm, the Modified Version must be used.

The minimum size for the Brand Logo (Statement Type) Modified Version is

30mm. Do not use the Modified Version at sizes smaller than 30mm. This is

the smallest size that guarantees legibility and clarity in printing. In the case

of ink jet printing, adjust the minimum size to prevent ink blots.

The Statement must be used with the Brand Logo in all kinds of visual communications. It

must be displayed properly at all times.

! Master data must be used to reproduce the Brand

Logo. Unnecessary alterations or any additions are

expressly prohibited.

Color

TOYO BLUE

PMS Pantone 293CProcess Color C100%　M55%RGB R=0　G=98　B=176

DRIVEN GRAY

PMS Pantone 423 CProcess Color K60%RGB R=127 G=127 B=127

The basic rules for the use of the Brand Logo (Statement Type) are:

• Use in external communications.

• Do not use on corporate signs.

• If there are space limitations, omit the Brand Logo (Statement Type)

• Please contact the brand management department for additional information.

The Brand Logo is the most recognizable element of our visual iden-

tity. It must be displayed properly at all times.

Ensure there is adequate clear space around the Brand Logo to guar-

antee impact and brand recognition. The specifications for clear

space are determined by the height of the TOYO TIRES’ T.


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Clear Space／ Brand Logo (Statement Type)

Do not display on a distracting background No other elements should appear inside the clear space

Maintains clear space but the Brand Logo is overpowered by the surrounding text

WELCOME TO

ようこそ

X

0.5X

0.5X

0.3X

0.5X 0.5X

The TOYO TIRES color palette helps us develop a clear brand iden-

tity. It must be used consistently across media. The main brand color

used to represent TOYO TIRES is TOYO BLUE. Two sub colors have

been selected to add flexibility to the system. These colors are used

in all the applications.


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Brand Color

! Color for the text

Brand Colors

Sub Colors

TOYO BLUE


TOYO GRAY

PMS Pantone Cool Gray 10CProcess Color K 70%RGB R=114　G=114　B=114

! Color for the statement

DRIVEN GRAY

PMS Pantone 423 CProcess Color K60%RGB R=127 G=127 B=127

SILVER

PMS Pantone 8400C

0 ,

02 ,

03 ,

04 ,

05 ,

06

50

100

150

200

Assorted colors have been chosen to work in harmony with the

brand color and sub colors. Use assorted colors to create consistent

brand color image.

The assorted colors should be used as functional colors in charts,

graphs, diagrams etc. Always keep in mind the situation and its function.


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Assorted Colors

Assorted Colors

Examples

GRAY

PMS Pantone Cool Gray 8CProcess Color K50%RGB R=159 G=159 B=160

YELLOW

PMS Pantone 130CProcess Color M25% Y100%RGB R=252 G=199 B=0

ORANGE


RED


LIGHT BLUE

PMS Pantone 279CProcess Color C70% M10%RGB R=34 G=174 B=230

BLUE


PURPLE


GREEN

PMS Pantone 363CProcess Color C75% Y100%RGB R=35 G=171 B=56

Net Sales¥270.0 billion

(March 31,2005)

Other Business¥1.6 billion

0.6%

Automotive Parts Company¥54.5 billion

20.2%

Chemical & Industrial Company¥39.9 billion

14.8%

Tire Company¥173.9 billion

64.4%

NET SALES OF TIRES COMPANY

100% 80% 60% 40% 20%

Thi s page shows the color specifications for the Brand Logo. The

pref er red bran d colo r is TOYO BLUE. Mon ochrom e prin t and silver

mat er ial versions of the Brand Logo are a lso shown.

Colo rs othe r tha n TOYO BLUE can be used whe n ther e are con-

straint s such as printing processe s, lim ited b ud get s, or when a vari-

ety of de sign s are requi red.

These rules a lso apply to the Two-l in e Version.

TOYO TIRES Communic at io n Guid el in es

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Col o r Rule s ／ Bran d Log o

TOYO BLUE Positive

TOYO BLUE Reverse

Monoch rome Reve rse

Monoch rome Po sitive

Silver Mate ria l

! Onl y use th e TOYO BLUE revers e versio n when there

are visibili t y pr obl em s wi th th e posi tiv e ve rsio n. Do not

use this ve rsio n in appli cat ion s such as i l lumin ated

sign s.

! Onl y use th e mon ochrom e po sitiv e versio n fo r sing le-

colo r print in g.

! Only use the silver mat er ia l version for silver mat er ials

such as sign s.

! Onl y use th e mon ochrom e revers e versio n fo r sin gle-

colo r pri nting.

TOYO BLUE with White Edge

Brand Logo with white edge is available only on racing carswhose background is extremely busy. Please contact the brand management department when you need to use thisversion of logo.

! Master data of Brand Logo with white edge is provided when the matter is confirmed by the brand managementdepartment.

This page shows the color specif ications for the Brand Logo

(Statement Type). The preferred brand color is TOYO BLUE. Mono-

chrome print and silver material versions of the Brand Logo are also

shown.

Colors other than TOYO BLUE can be used when there are con-

straints such as printing processes, limited budgets, or when a range

of designs are required.


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Color Rules／ Brand Logo (Statement Type)

TOYO BLUE Positive

TOYO BLUE Reverse

Monochrome Reverse

Monochrome Positive

Silver Material

! Only use the TOYO BLUE reverse version when there

are visibility problems with the positive version. Do not

use this version in applications such as i l luminated

signs.

! Only use the monochrome positive version for single-

color printing.

! Only use the silver material version for silver materials

such as signs.

! Only use the monochrome reverse version for single-

color printing.

Yellow

Color R

ange

This section provides guidance on the appropriate Brand Logo for

colored backgrounds. Use this chart as a guide to select the most

visible Brand Logo.

Colored Backgrounds／ Brand Logo: Color

Blue

10%

0%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Red Black TOYO BLUE

Color R

angeR

everse Range

Color R

ange

）

Reverse R

ange

Green

Color R

angeR

everse Range


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Color R

angeR

everse Range

Color R

angeR

everse Range


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This section shows appropriate and inappropriate use of the Brand

Logo on photographic backgrounds. Use these samples as a guide

to ensure visibility of the Brand Logo.

These rules also apply to the Two-line Version.

Photographic Backgrounds／ Brand Logo: Color

The Brand Logo is clearly visible



The Brand Logo is clearly visible The Brand Logo is not clearly visible

The Brand Logo is not clearly visible





visible Brand Logo.

Colored Backgrounds／ Brand Logo: Monochrome

※ % is approximate。

10%

0%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Reverse R

ange

Reverse R

ange

Reverse R

ange


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Reverse R

ange

Reverse R

ange

Black R

ange

Black R

ange

Black R

ange

Black R

ange

Black R

ange

Black R

ange

Yellow BlueRed Black TOYO BLUEGreen


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Logo on photographic backgrounds. Use these samples as guide to

ensure visibility of the Brand Logo.

These rules also apply to the Two-line Version.

Photographic Backgrounds／ Brand Logo: Monochrome










visible Brand Logo.

Colored Backgrounds／ Brand Logo (Statement Type) : Color

※ % is approximate

10%

0%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Reverse R

ange

Reverse R

ange

Reverse R

ange


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Reverse R

ange

Reverse R

ange

Color R

ange

Color R

ange

Color R

ange

Color R

ange

Color R

ange

Color R

ange



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Photographic Backgrounds／ Brand Logo (Statement Type) : Color







visible Brand Logo.

Colored Backgrounds／ Brand Logo(Statement Type) : Monochrome

※ % is approximate

10%

0%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Reverse R

ange

Reverse R

ange

Reverse R

ange


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Reverse R

ange

Reverse R

ange

Black R

ange

Black R

ange

Black R

ange

Black R

ange

Black R

ange

Black R

ange



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Photographic Backgrounds／ Brand Logo (Statement Type) : Monochrome





The Corporate Logotype is used to display the company name on

documents which require to specify who is responsible. It is also

used when the company name must be called out of f icially for

example on business cards and envelopes.


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Corporate Logotype

Japanese Corporate Logotype

English Corporate Logotype

The typefaces on this page have been selected to work in harmony

with the Brand Logo. Typography helps us maintain a consistent visual

identity by using it frequently and continuously.

• Japanese character typeface: Morisawa Shin Go Family

• Roman character typeface: Helvetica Neue Family

Use Helvetica Neue Family when roman characters and numbers are

written in Japanese text.


C-10-01

Typefaces

Morisawa Shin Go Family

Helvetica Neue Family

Arial ／Alternative English typeface for Windows OS.

MS Gothic ／Alternative Japanese typeface for Windows OS

! The Morisawa Shin Go Family is the default typeface for Mac users. An alternative typeface for Windows users is listed below.

! MS Gothic is the alternative typeface for Windows users.

! The Helvetica Neue Family is the default typeface for Mac users. An alternative typeface for Windows users is listed below.

! Arial is the alternative typeface for Windows users.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-^\@[;:],./_!"#$%&'()=~|`{+*}<>?

ABCDEFGHIabcdefghijkl1234567890




ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-^\@[;:],./_!"#$%&'()=~|`{+*}<>?

あいうえおかきくけこさしすせそアイウエオカキクケコサシスセソ東京横浜千葉埼玉栃木大阪京都

あいうえおアイウエオ東京神奈川




あいうえおかきくけこさしすせそたちつてと

アイウエオカキクケコサシスセソタチツテト

東京横浜千葉埼玉大阪名古屋九州四国北海道

This page shows incorrect uses of the Brand Logo.

Altering the proportions of the Brand Logo or failing to maintain clear

space around the Brand Logo results in poor communication with

customers and society and a loss of brand equity. Please avoid any

of the examples shown below.


C-11-01

Incorrect Use of Brand Logo

Configuration

Ratio of Elements

Positioning of Elements

Color

Do not alter any part of the Brand Logo

Do not enlarge or reduce the size of elements independently

Do not alter the positioning of elements Do not alter the positioning of elements

Do not enlarge or reduce the size of elements independently

Do not alter the proportions of the Brand Logo Do not alter the proportions of the Brand Logo

Do not add any graphic elements to the Brand Logo

Do not alter the positioning of elements

Only use specified brand colors

Do not combine colors Do not combine colors Do not combine colors

Only use specified brand colors Do not use gradations

This page shows incorrect uses of the Brand Logo.

Altering the proportions of the Brand Logo or failing to maintain clear

space around the Brand Logo results in poor communication and a

loss of brand equity. Please avoid any of the examples shown below.


C-11-02

Incorrect Use of Brand Logo (Statement Type)

Configuration

Ratio of Elements

Positioning of Elements

Color

Do not enlarge or reduce the size of elements independently Do not enlarge or reduce the size of elements independently

Do not alter the positioning of elements Do not alter the positioning of elements

Do not alter the proportions of the Brand Logo (Statement Type) Do not alter the typeface

Do not alter the typefaceDo not alter any part of the Brand Logo (Statement Type)

Only use specified brand color combinations

Only use specified brand color combinations

Only use specified brand color combinationsDo not use gradations

Only use the specified brand color combinations Only use specified brand color combinations

This page shows guidelines for displaying the ® symbol (registered

trademark symbol). The symbol is positioned to the upper right of the

TOYO TIRES Brand Logo. The rules for layout depend on the width of

the Brand Logo


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Registered Trademark ／ Brand Logo

When the width of the Brand Logo is greater than or equal to 60mm,

the size of the ® symbol should be proportionate to the Brand Logo.

When the width of the Brand Logo is less than 60mm, the

size of the ® symbol is fixed. The size is fixed based on the

size of the ® symbol when the width of the Brand Logo is

60mm.

Registered trademark position for when the Brand Logo width is less 60mm

Registered trademark position for when the Brand Logo width is greater thanor equal to 60mm

! Only use the registered trademark symbol when necessary

60mm 60 mm

(TOYO BLUE reverse)

(TOYO BLUE reverse)

20mm

(TOYO BLUE reverse)

(TOYO BLUE reverse)

80mm

Top aligned Top aligned

This page shows guidelines for displaying the ® symbol (registered

trademark symbol). The symbol is positioned to the upper right of the

TOYO TIRES Brand Logo. The rules for layout depend on the width of

the Brand Logo.


C-12-02

Registered Trademark ／ Brand Logo (Statement Type)

When the width of the Brand Logo is greater than or equal to 60mm,

the size of the ® symbol should be proportionate to the Brand Logo.

When the width of the Brand Logo is less than 60mm, the

size of the ® symbol is fixed. The size is fixed based on

the size of the ® symbol when the width of the Brand

Logo is 60mm.

Registered trademark position for when the Brand Logo width is less 60mm

Registered trademark position for when the Brand Logo width is greater thanor equal to 60mm

60mm 60mm

(TOYO BLUE reverse)(TOYO BLUE reverse)

(TOYO BLUE reverse)

80mm

Top aligned Top aligned

30mm

(TOYO BLUE reverse)

! Only use the registered trademark symbol when necessary

Driving Frames is a supportive element of the Brand Logo. Use this

graphic element in various applications to create unique and high qual-

ity design. It also helps to establish our visual brand identity.Please

choose one from the 3 types of layouts shown below.

Horizontal layout

Square layout

Vertical layout

The layout may be altered as long as the brand image does not change.

0.65Y

0.5X

0.6X

0.6Y

0.85Y

0.85X

0.8Y

0.7X

0.65

X

0.6X

X

Y Y

0.5X

X

0.5X

X


C-13-01

Driving Frames／ Layout

Use the most suitable Driving Frames displayed below.

The layout may be altered as long as the brand image does not change.

toyo- rubbe r.co. jp

Blue Gradation Gray Gradation

Blue Line Gray Line

Examples

Color

TOYO BLUE


TOYO BLUE


TOYO GRAY

PMS Pantone Cool Gray 10CProcess Color K 70%RGB R=114　G=114　B=114

The present condition of Toyo Tires Group1st report

Japan Company Co., Ltd.

4,1,2008

The present condition of Toyo Tires Group1st report

Japan Company Co., Ltd.

4,1,2008

Tire department

Confidential

Company Philosophy

●Top Image

●Summary of Toyo Tires Group

●Company Philosophy

● Risk control system・Compliance system

●Performance index

95th stockholders newsletters

Global Challenge

4 .1 . 2 0 0 8～9 . 3 0 . 2 0 0 8

Corporate Profile2009

! Master Data must be used to reproduce the

Driving Frames.

! Create the gradation by changing the tone

within the same hue.

Confidential

Tire department


C-13-02

Driving Frames／ Expression・Color・Examples

TOYO TIRES Communication Guidelines Brand and... · TOYO TIRES Communication Guidelines C-01-01...

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