Introducing some of Disney’s key franchises for 2010

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Look out for Disney’s 2010 girls event film of the year,

Rapunzel, in the next edition of Toy News

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>>DATA PACKET:

• Long-awaited sequel to 1982 classic

• Storyline focuses on Sam Flynn’s search for

his father, Kevin, who has been trapped in a

cyber universe for 25 years

• Jeff Bridges stars again in the role he first

made famous

• Producer Steve Lisberger co-wrote and

directed the original and new Tron movie

• Original music by Daft Punk

• Due in cinemas Christmas Holiday 2010 <<

>>DATA PACKET:

• Full cross-division company-wide support

• Full merchandise program: Toys, Publishing, Home,

Apparel, Accessories & Footwear, Stationery

• New Tron video game will be available November

2010 on next-gen platforms

• Ongoing content support in 2010 and beyond <<

Thanks to a gripping plot and aninstantly iconic visual style, Tronbecame one of the key films of the1980s. This year, Tron Legacy willbecome a landmark release of the 21stcentury.

It’s a high-tech 3D adventure set in adigital world that looks like nothingthat’s ever been seen on screen before.

The story starts with Sam Flynn(Garrett Hedlund), the tech-savvy son of

Kevin Flynn (Jeff Bridges, reprising hisrole from the original), investigating thedisappearance of his father.

Soon, he is pulled into the digitalworld of Tron, where Kevin has beentrapped for 25 years.

There, father and son team up andembark on a life-and-death journeythrough a cyber-universe that hasbecome far more advanced and farmore dangerous.

28 years ago, the original Tron seemed thrillingly modern and wowedcinema audiences around the world. In 2010, Tron Legacy will continuethe story, raise the bar and blow your mind – in 3D…

>>Transmission from master control program:

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TRON: LEGACY

The 21st century re-birth

of a classic franchise

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An evergreen franchise setfor another magical year...

he Disney Fairies franchise draws

on the mystery and beauty of the

natural world, encouraging girls

aged four to nine years to be

confident in themselves, to find their

own talents and also to value friendship.

Tinker Bell and the Great Fairy Rescue.

will launch Autumn 2010. Set in the

countryside, Tinker Bell returns to her UK

origins. When Tinker Bell is discovered by a

little girl, her Fairy friends launch a daring

rescue to bring her back to Pixie Hollow.

In 2011, a fourth movie is scheduled

for release - details to be announced.

Disney Fairies is a long-term priority

franchise for the entire Walt Disney

Company and will continue to receive

support from every division.

T

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Tinker Bell and Tinker Bell and the

Lost Treasure will air on Cinemagic

throughout 2010.

A whole host of ‘Pixie Previews’ will air

on Disney Channel and will also be

available online. www.disneyfairies.co.uk,

the destination for all UK Disney Fairies

fans, will feature new games and

activities as well as updated Disney

Fairies news and images and details of

the new Disney Fairies products.

Flair is the master licensee for dolls and

arts and crafts. Additional categories

include dress-up, role play, wheeled,

games, puzzles, stationery, fashion, home,

apparel, accessories, health and beauty

and publishing.

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BRAND ATTRIBUTES:

• Pixie Dust – A golden dust that is

sprinkled over all the fairies’ adventures

and enhances their talents

• Friendship – Interactive

multi-character art and diversity

• Find Your Own Talent –

Showcasing fairy nature talents

• Real World Issues – Social expression through

an eclectic mix of personalities and characters

• Nature – An introduction to different

elements and an understanding

of size and scale

relationships

A range of Fairies dolls is

available from Flair as

part of a comprehensive

cross-category

merchandise programme.

Merchandise:

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Phineas and Ferb are step brothers. Together,

they make every day an adventure and almost

always end up in various scrapes and

escapades.

There really is no end to their imagination,

daring and creativity. Whether they’re building

a death-defying rollercoaster, surfing tidal

waves or locating Frankenstein’s brain, they’re

always living close to the edge.

They are the result of a creative

collaboration between Dan Povenmire (Family

Guy) and Jeff ‘Swampy’ Marsh (The Simpsons)

and star in an animated TV series that has

already built up a dedicated following and is

now becoming a hot property.

As well as the two boys, the show features a

crazy supporting cast that includes their

teenage sister, Candace. She’s always trying to

expose their schemes and get them in trouble,

but somehow never succeeds.

There’s also the family pet, a simple-minded

platypus called Perry who, obviously, leads a double

life as Agent P and regularly faces off against the

evil Dr Doofenshmirtz to save the world.

TV FACTS

• The first series premiered on Disney Channel

in February 2008 and aired on ITV later

that year

• Series 2 is currently airing on Disney XD and

Disney Channel

• Saturday transmissions at 8:15 on ITV1 ranked

No. 1 in their timeslot with kids 4-15 across all

channels*

• No. 3 reaching kids animation in the UK with all

individuals aged 4+ (Q3’09)*

From a creative team whose credits include two of the greatest animated series of the modern era, Family Guy and The Simpsons, comes a cult franchise full of great gags and cool characters…

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• Third highest ranking programme on

Disney Channel*

• Q3’09 reach increased by 36 per

cent on Q2 to 7.9 million viewers aged 4+*

• There is on-air programming support

throughout 2010 on Disney XD and

Disney Channel

• Hour-long summer special episode to

air in 2010

• Series 3 launches in 2010 and will take the

total number of episodes up to 100

For commercial and sponsorship opportunities

contact Michael Ghosh, UK Director of

Advertising Sales and Promotions. Tel: 0207

025 8400. Email: Michael.Ghosh@Disney.com

Goo Pods

Action Figure Scene Packs

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*Source: BARB

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